These mermaid-inspired innovations show how prevalent this mythical creature has become in popular culture.
Often inspiring both fashion and visual art, the mermaid look involves ethereal style with seaside touches. Frequently used in fashion shoots to portray summer lines of clothing, the mermaid style is effective when it comes to showing innocence. Ariel, of 'Little Mermaid' fame, is a character who is often made part of such creations. The popularity of the Disney film paired with the iconic imagery that made the film so special lend a great source of inspiration to designers.
Mermaids, though non-existent, have a strong force of influence, from wedding dresses to pop culture art. It's hard to say whether the creature will ever truly come to life, but it's certain that the style of this legend is well and alive in the design world.
71 Mermaid-Inspired Innovations

70
Fairytale Heroine Pin-Ups
J. Scott Campbell 'Disney Princess' Series Gives Disney Divas a Makeover

69
Mermaid Photo Shoots
Legendary Matthew Rolston Shoots For America's Next Top Model
68
Mermaid-Inspired Photography
Ocean Dreams by Leyla Ugarte Pays Tribute to the Late Jesus del Pozo
67
Chronologically Correct Royalty
Claire Hummel's Historically Correct Disney Princesses are Pretty
66
Photoreal Cartoon Princesses
Claire-Lena McKinley Takes Disney Characters to New Artistic Heights
65
Humanized Princess Portraits
The Jirka Vaatainen 'Real Life Disney Characters' are Surreal Snaps
64
Underwater Fairytale Photography
Little Girl Mermaid Imagery by Elena Kalis
63
Gothic Mermaids
The Startling Photography of Annie Bertram
62
True-to-Life Cartoons
Jace Wallace's Realistic Disney Princesses are Stunning
61
Pink-Haired Beach Campaigns
The Wildfox Summer Lookbook is Candy Colored
60
Dazzling Disney Tattoo Designs
Timothy John Shumate Illustrates Vibrant Princess Body Art
59
Latex Body Socks
Zentai-Inspired Fashion
58
Gothic Mermaid Editorials
The Plaza Kivinna July 2012 Cover Shoot Stars a Dark Liberty Ross
57
Magical Princess Makeovers
Ida Mikkonen Assigns Hogwarts Attire to Famous Disney Females
56
Bejeweled Mermaid Editorials
The Vogue Spain 'El Canto De La Sirena' Photoshoot Stars Juju Ivanyuk
55
Mermaid Bars
The Dive Bar Features a 40-Foot Fish Tank with Live Mermaids
54
Mythical Model Photography
Scout Management's 'Mermaid' Shoot is Ethereally Sublime
53
Platinum Blonde Mermaid Editorials
The Haute Living 'Le Petite Sirene' Stars Elena Potapova
52
Couture Mermaids
'Submerge' by Soon Tong for Amica Singapore June 2010 Heads Underwater
51
Experimental Seaside Ensembles
The Vogue Japan 'The Mermaid's Holiday' Editorial is Mythical
50
A Year of Fairy Tales
2008 Campari Calendar to Feature Eva Mendes
49
Mermaid Fashiontography
Solve Sundsbo Captures Alla Kostromichova as 'The Girl From Atlantis'
48
Magnificent Mermaid Spreads
The Emily DiDonato Shoot Glistens with Liquid Luxury
47
Moving Mermaid Editorials
The Elle UK 'The Tempest' Photoshoot Builds on a Siren Theme
46
Disney Dreams Portraits 4
Julianne Moore is Little Mermaid
45
Stained Glass Princesses
Mandie Manzano Beautifully Re-Imagines Disney Characters
44
From Amputee To Mermaid
A Tale Of A Tail
43
Mesmerizing Mermaid Fashion
The Schipper Arques Spring Summer Collection is Light and Airy
42
Footless Fashion Spreads
'Mermaids' from Alexey Novikov Features a Model with Hidden Feet
41
Custom Mermaid Tails
Mermagica Lets You Live Your Mermaid Dream
40
Summery Seaworthy Photoshoots
The Flare 'Into the Deep' Editorial Stars Meagan Callen
39
Fierce Fish Scale Fashions
The Beyond The Sea Flare Magazine Editorial is Couture-Clad
38
Captive Siren Editorials
The Tush Magazine Summer 2012 Photoshoot Stars a Steamy Iris Egbers
37
Aqua-Inspired Ruffled Tutus
Boudoir D'huitres Spring 2010 is Inspired by Jellyfish Tentacles
36
Dissecting Mermaids
The Anatomy of a Mermaid & Other Cryptids in Book Form
35
Mermaid Celebrity Shoots
The Charlize Theron Vogue Issue is Mesmerising
34
Modern Mermaid Fashion
The Yana Karpova L'Officiel Russia June 2010 Spread Goes Aquatic
33
Sci-Fi Mermaids
Jasper Huang's Fashion Blends Fantasy With the Future
32
Fish Scale Fashion
The Anja Rubik September 2011 Vogue UK Spread is a Must-See
31
Mermaid Models
Pierre dal Corsa Shoots Blue and Glittery Beautiful Subjects
30
Revamped Iconic Cartoons
The Steampunk Disney Princesses Series Reimagines Classic Characters
29
Midas Touch Mermaid Shoots
Irinia Funtikova is a Golden Goddess for Photographer Timmothy Lee
28
Film Noir Parodies
Disney Princesses as Sin City Characters
27
Seaside Metallic Photoshoots
The Vogue Portugal 'Liga de Metal' Editorial Stars Katrin Thormann
26
Real-Life Mermaids
Linden Wolbert has Turned Herself into a Sea Creature
25
Mermaid Bikinis
The Paris Hilton Swimwear and Lingerie Collection for Spring 2010
24
Cross-Film Romances
Amanda Lynn Cook Re-Imagines Jack Sparrow and Ariel as Lovers
23
Ethereal Mermaid Editorials
The Tush Summer 2012 Photoshoot Draws Inspiration from the Sea
22
Sliced Mermaids
Creative Artistic Promotion for Rare Meat
21
Fished Mermaid Editorials
The Harper's Bazaar Singapore May 2012 Showcases Sea-Siren Sensual
20
Embracing Mythical Statues
The Giant Mermaid in Scotland Brings Myth Into Reality
19
Magical Mermaid-Like Spreads
The Singles Korea August 2011 Editorial is Inspired by Fairy Tales
18
Modern Mermaid Shoots
The Harper’s Bazaar June 2012 Kate Moss Cover Feature is Spectacular
17
Mermaid-Inspired Pictorials
Martyna Ziemska by Patricia Imbarus is Soft and Romantic
16
Glitterized Mermaid Faces
The Kym Ellery SS 2011 Collection Mixes the Mystical and the Tropical
15
Mythical Millinery Editorials
The FashionTrend Atlantis Spread is Hot
14
Newborn Mermaid Exhibits
Daniel Kyong Presents Aquatic Baby Sculptures at Moonshin Museum
13
Modern Mermaid Photography
The 'Living With a Handicap' Series by Lenka Klodova
12
Sculptural Metallic Fashion
Harper’s Bazaar Spain 'La Costa Brava' Stars a Racy Eniko Mihali
11
Mystifying Mermaid Art
The Camilla d'Errico Limited Edition Zebramilk Print is Captivating
10
OctoMermaid Illustrations
Diamante Murru's 'Abyss' Features Floating Females
9
Phones for Mermaids
The Star Fish Phone for Conversations Under the Sea
8
Mermaid Puppy Love
The Vogue Girl Korea July 2010 Spread is Mystical
7
Million Dollar Mermaids
Mermaid Fever and $1m Reward Grips Israel
6
Mermaid-Like Celebrity Shoots
Marie Claire June 2010 Jennifer Lopez Spread Is Stunningly Alluring
5
Interactive Childhood Tales
The Little Mermaid iPad App is the Next Gen Bedtime Story
4
Submerged Dreamtorials
Erich Valo Dives Deep for Surreal Photography
3
Mesmerizing Mermaid Editorials (UPDATE)
The Visionaire 61 Issue Shows Lady Gaga and Naomi Campbell
2
Mythical Decongestant Ads
The Sinomarin Campaign Illustrates its Legendary Use of Sea Water
1
Mermaid Water Aids
The Mechanical Dolphin Tail is for Scientific Swimming
Related Ideas
Elegant Swimwear Silhouettes
Hermoza Boasts the Stunning Amelia One-Piece Swimsuit
Consciously Cool Jewelry
'The Art of Adornment' is a Must-Have Collaboration Collection
Collaborative Dynamic Bright Sneakers
Pharrell and adidas Present a Look at the Jellyfish Sneaker
Futuristic Sandal Hybrid Sneakers
The Versace Mercury Boasts a Stealthy Chunky Silhouette
Stop-Motion Film-Inspired Footwear
Converse and Coraline Join Forces on a Special Collection
Mermaid-Inspired Tequila Bottles
Dia De La Sirena Offers Its Tequila in a Mermaid-Shaped Bottle
Luxury Swim Collections
Bluebella Launches New Swimwear Range Dubbed Swimwear, Redefined
Photography-Inspired Fashion Collections
COS Collaborates with Chris Perani on a Stunning Capsule
Frilly Feminine Swimwear
Hunza G Introduces a New Swimwear Collection for Summer 2024
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Cartoon-Transformed Algae Exhibits
Hello Kitty and Algae Collide Worlds for Expo 2025 in Japan
Ultra-Flattering Bodysuit Designs
BetterMe's Iconic Catsuits are Alluring and Performance-Driven
Mesmerizing Bright Furniture
Draga & Aurel Launch a Captivating Collection of Furniture
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Whimsical Spring Apparel
Anna Sui's Spring/Summer 2025 Collection is the Definition of Demure
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
Anime-Inspired Jewelry Collections
King Ice Collaborates on a Pokémon Jewelry Collection
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Feminine Rebellion Campaigns
Songs of Siren Campaign Reimagines Femininity With Fierce Urban Edge
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
Timeless Nature-Inspired Jewelry Capsules
Pandora Unveils its 2025 'Summer Collection'
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Coordinated Coastal Swimwear
Salty Mermaid Launches Bold Mob Wife Collection for Couples
Fairytale-Inspired Fragrances
The Disney Princess Collection by Bath & Body Works is Enchanting
Sea Life-Inspired Furniture Collections
Giorgetti Maserati Edition Fuses Luxury and Innovation
Sea-Inspired High Jewelry Collections
Tiffany & Co. Presents the Blue Book 2025 'Sea of Wonder'
Summer-Inspired High-End Jewelry
Erin Tracy Introduces the Sol Collection of Products
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Surf-Culture-Inspired Summer Apparel
Nautica x The Beach Boys Team Up for an Exclusive Collection
Sustainable Shapewear Lines
The OceanHug Collection by Shapellx is Crafted from Oyster Shells
Sustainable High-End Swimwear Brands
Aventura Swimwear Blends High Style with Sustainability
Modern Fishing Gear Campaigns
Merrell 1TRL Launches the Fly Fisher Campaign
Bridal-Inspired Jewelry Collections
Astrid & Miyu’s 'Future Heirlooms' Offers a Modern Take
Sustainable Statement Swimwear
Stefania Frangista Reimagines Beachwear with Nature-Inspired Design
Lunar New Year Dolls
Barbie Unveils the 2025 Dolls Channeling Good Fortune and Luck
Nostalgic Fashion-Tech Collabs
Sandy Liang and Android Partner Up to Turn Tech Stylish
It Girl-Inspired Fashion Lines
Veronica Beard Recently Launched Its Spring/Summer 2025 Capsule
Influencer-Focused Retail Stores
Princess Polly is Adding New Stores with Selfie Mirrors, Events
Fashion Icon Archetype-Focused Campaigns
Alaïa's Summer/Fall 2025 Archetypes Campaign is Stunning
Italian Summer Swimwear
Soeur Collaborates with Lido to Produce Chic Summer Swim Garments
Underwater-Created Whimsical Handbags
Coperni and Disney Present the Ariel Swipe Hangbag
Ocean-Inspired Glasses Campaigns
Costa Sunglasses Partners with Ben Thouard to Highlight Its Line
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Bespoke Swimwear Designs
Bathing Belle Swimwear Debuts its 'Cruise Collection'
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Archaeology-Inspired Eco-Friendly Apparel
AELIS Debuts the History and High Technology Collection
Mediterranean-Inspired Swimwear Collections
Luli Fama Boasts the Escape into the Blue Collection
Vibrant Design Collections
Ali Beletic and Her Studio Launch the Neon Primitivism Series
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Inclusive Elementally Inspired Jewelry
Every Wave Features Pieces Inspired by the Essence of Water
Whimsical Character-Inspired Statement Capsules
ALDO x Disney Partner for an Iconic Collection
Science-Backed Haircare Lines
Courtney Adeleye Unveils an Ocean-Inspired Haircare Line Watch & Sea
Cultural Icon-Inspired Fashion Collections
Novitska's Vibrant Summer Collection is Eye-Catching
Nature-Themed Jewelry Releases
Pandora's New Collection Arrives in Time for Summer
Statement-Making Bridal Veils
Madison Chamberlain Makes Colorful, Non-Traditional Wedding Veils
Wanderlust-Inspired Sultry Swimwear
BYDEE's De Corazón Collection Readies for Coastal Getaways
Playful Vacation-Ready Apparel
Anthropologie Debuts its Resort Wear Label, 'Celandine'
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Mood-Boosting Sea-Inspired Fragrances
Nautica Fragrances Introduced Two New Scents for Spring
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
LED-Infused Festival Fashion
Tinsel Arcade Offers Expressive Statement Clothing & Accessories
Reality Star-Approved Swimwear Lines
Mari Pepin and onewith Collaborate on a Limited-Edition Line
Shaping Swimwear Lines
Miracle by Miraclesuit Offers Smoothing, Sculpting Swimwear Options
3D-Printed Star Art Installations
Alberto Latorre and Carlos Betancourt Create the Miami Reef Star
Iconic Film-Inspired Fashion Campaigns
Emilia Wickstead Taps Alfred Hitchcock's Vertigo
Enchanting Mediterranean Swim Collections
Bydee Presents the Casa Del Sol Collection
Hair-Styling Hotel Amenities
Shark Beauty Partners with Hero Beach Club for a Limited Time
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Animated Creature Jewelry Collections
The Trolls x Swarovski Collection Is Vibrant and Fun
Transformative Shaping Dresses
Body by Miraclesuit Offers a Smooth and Sculpted Silhouette
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Modern Low-Impact Swimwear
Vitamin A's Newest Swimwear Collection Reduces Environmental Impact
Sea Pebble-Inspired Serveware Capsules
Kelly Wearstler & Giobagnara Present the Maris Collection
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Ocean-Inspired Jewelry Collections
Flaire & Co. Brings Bring Seaside Elegance with Its New Capsule
Ukrainian Folktale-Inspired Fashion Collections
FROLOV Presents the Spring 2025 Collection
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Moon Halo-Inspired Premium Cars
Rolls-Royce Presents the Spectre Lunaflair with Iridescent Visuals
Whimsical Halloween Decor Ranges
Michael's Alice's Adventures Collection Will Arrive for Halloween
Crochet Bikini Lines
TRIANGL's 2024 Drop Boasts Cover-Ups and Swimwear
Pop Art-Inspired Technical Sneakers
Mizuno Presents a Hiroshi Nagai Sneaker Series of Three Shoes
Collaborative Luxe Swimwear
Adriana Degreas X Sabine Getty Debut Vintage a Icon-Inspired Capsule
Athletic-Inspired Clothing
NAMA’s Collection Redefines Everyday Elegance with Sleek Scuba™ Fabric
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Aquatic Cosmetic Collections
Sigma Beauty Disney The Little Mermaid Collection Has Five Pieces
Dupe-Inspired Shower Gels
Lush Created Four New Versions of Its Iconic Snow Fairy Shower Gel
Cartoon-Inspired Apparel Capsules
The SpongeBob SquarePants Capsule Brings Eco-Conscious Fashion
Inclusive Sustainable Swimwear
SHEILA Features a Unique Range of Activewear-Inspired Beach Styles
Feminist-Forward Contemporary Fashion Collections
Songs of Siren Blends Depth and Precision
Nature-Inspired 3D-Printed Handbags
Julia Koerner Designs a new Bag Using Algorithms
Proprietary Oyster Launches
Mystic Mermaid Oysters are Only at Fish City Grill and Half Shells
Classic Fisherman-Inspired Sweaters
Buck Mason Introduced its 'Seafarer Cotton Sweaters'
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Iconic LA-Inspired Jewelry
U Los Angeles Unveils LA-Inspired Jewelry with Vibrant Gemstones
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Mediterranean Summer-Inspired Swimswear Lines
Bydee's Baci Di Mare Collection is Vibrant and Chic
Storybook-Inspired Fragrances
Classic Fairy Tales Inspired Mischief Academy's Debut Eau de Parfums
Summer-Inspired Photo Collections
Sonic Editions' Summer Dreaming Collection Gives Sunny Vibes
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Athleisure Co-Creation Communities
The Halara Circle Turns Customers into Designers
Minimalist Bridal Accessories Collections
Ariel Taub Debuts Its Exquisite Spring/Summer 2026 Line
Coastal Beach-Inspired Footwear
Voile Blanche Features Versatile Fisherman Aesthetic Footwear
Beachside Home Fragrances
Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Mythological Two-Piece Dolls
The Monster High Corazon Marikit Doll Separates at the Waist
Surreal Eyewear Collections
Schiaparelli's Fetish Sunglasses Capsule Represents a Bold Evolution
Functional Mermaid-Inspired Sandals
Chaco Collaborates with Fishwife to Update its 'Z/1 Design'
Beachy Shell Jewelry Collections
Tuckernuck Showcases its New Jewelry Collection for Summer
Comfort-Focused Bridal Apparel
The Pearly Mini Dress from Waverles Pairs Pearl and Pleat Details
Sleek Cartoon-Themed Watches
Spinnaker Celebrates 25 Years of Spongebob with a Timepiece Capsule
Curated Vacation-Inspired Apparel
Bloomingdale's Announced The White Lotus x AQUA Collection
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Sophisticated Bridal Collections
Bella Belle Introoduces the Champagne Era Footwear Collection
Elevated Maternity Collections
Seraphine Relaunches Brand with Design-Led Pregnancy Fashion
Moving Floating Entertainment Hubs
MEYER Floating Solutions Design the Oceaya Entertainment Hub
Patterned Swimwear Collections
Pendleton's Swim and Beach Line Blends Heritage and Coastal Style
Elegant Bridal Lines
Stella York's Line Appeals to Modern Brides Seeking Both Style and Substance
Intricate Bridal Designs
Heli Kalkstein's the 'Reverie' Bridal Collection is Stunning and Luxe
Timeless Swimwear Designs
frëkl Swimwear Boasts the Well-Fitting Icon One-Piece
Stingray-Inspired Restaurant Roofs
Atelier Nomadic Designs the Canopy of the Overwater Restaurant
Dynamic Shape-Shifting Dresses
Adobe is Leveraged to Create the Primrose Dress
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Sustainable Swimwear Collections
Kosta Kini Has Launched a New Versatile Swimwear Collection
Unconventional Design Exhibitions
Meritalia Presents a Striking Exhibition at Design Miami 2024
Artist-Inspired Flower Puzzle Sets
BelgianDesigner's LEGO Ideas is Inspired by Murakami's Work
Queer Storytelling Sculptural Lights
Leo Maher Designs the Something Sticky Series of Lights
Interactive Marine Ecosystem Sculptures
Randi Renate & Beatriz Chachamovits Protect Ecosystems
Influencer-Created Bridesmaid Dresses
Azazie Designed a Dress for Delaney Childs' June Wedding
Beweled Fashion Forward Clogs
Simone Rocha and Crocs Develop Dynamic Heel-Clog Designs
Reinventive Denim Campaigns
Chapter Two of the REIMAGINE Campaign Honors Levi's Denim Heritage
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Unique Artistic Books
Melanie Dunea Unveils 'Amuse-Bouche,' a Fashion-Food Photo Book
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Expressive Color-Rich Apparel
SHEIN Taps Digital Artist Maalavidaa for a New Apparel Collaboration
Artful Seaweed-Inspired Bin Magnets
Alixe Ronchi Designs the Magnetic Edition of Vipp's Bins