The Sinomarin Campaign Illustrates its Legendary Use of Sea Water
Meghan Young — December 16, 2011 — Marketing
References: sinomarin.net & ibelieveinadv
People will need remedies of legendary proportions for the cold and flu season, and the Sinomarin campaign provides one such cure (for the nose, at least). As a “100% natural decongestant," which is stated right in its tagline, it uses sea water to clear out the nasal passages. To illustrate how effective it really is, the Sinomarin campaign enlists the help of the mythical mermaid as well as Poseidon.
Conceived and executed by Bold Ogilvy, an ad agency based in Athens, Greece, the Sinomarin campaign was art directed by Dimitris Peponis and illustrated by Pantelis Zervos and Dimitris Peponis. Creative, clever and to the point, the Sinomarin campaign relies on stories that are currently captivating the modern age once again.
Conceived and executed by Bold Ogilvy, an ad agency based in Athens, Greece, the Sinomarin campaign was art directed by Dimitris Peponis and illustrated by Pantelis Zervos and Dimitris Peponis. Creative, clever and to the point, the Sinomarin campaign relies on stories that are currently captivating the modern age once again.
Trend Themes
1. Natural Remedies - As people become more health-conscious, offering all-natural remedies like Sinomarin could disrupt the pharmaceutical industry.
2. Mythical Advertising - Using mythology and legends in marketing campaigns could disrupt traditional advertising techniques and capture the attention of a wider consumer audience.
3. Sea Water Products - Highlighting the benefits of sea water in products like Sinomarin could lead to the development of a new market for natural remedies and health products.
Industry Implications
1. Pharmaceuticals - The shift towards all-natural remedies like Sinomarin could disrupt the pharmaceutical industry and lead to new players entering the market.
2. Advertising - Mythical advertising, like that used in the Sinomarin campaign, could disrupt traditional advertising techniques and create new opportunities for ad agencies.
3. Health Products - Promoting the benefits of sea water in products like Sinomarin could lead to the development of a new market for all-natural health products and remedies.
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