Tennis starlets like Maria Sharapova and the Williams sisters have never been in the mainstream as much as they are now.
After Maria Sharapova won her first Wimbledon title at such a young age and the Williams sisters dominated tennis for so long, they finally made the transition into business, fashion and modeling (Maria Sharapova for the modeling).
They’ve had quite the impact within and outside of their sport and we’ve compiled a collection of innovations that showcase what stars like Maria Sharapova have done (check her cover shots).
16 Tennis Starlets
Hitting the Mainstream, from Maria Sharapova to the Williams Sisters:
Andrew Robichaud — Aug 24, 2009 — Celebs

16
Tennis Players as Bikini Models
Tennis Beauties in Sports Illustrated Swimsuit Issue 2009

15
The Curse of The Tuxedo
Maria Sharapova's Outfit Instigated Opponent, Led to Defeat

14
Wimbledon Fashion
Maria Sharapova's Tennis Tuxedo
13
Tennis-Inspired Accessories
Maria Sharapova for Sony Ericsson
12
Transgendered Tennis Players
Sarah Gronert Sparks a Whole New Gender Dispute in Pro Sports
11
Celebrity Cell Phone Ads As Wallpaper
Maria Sharapova for Sony Ericsson Z555i
10
French Open Fashion
From Serena Williams' Orange Hot Pants to Rafael Nadal's Pink Polo
9
Cheap Celeb Brands
Venus Williams EleVen Sportswear Line (Everything Under $20)
8
Pro Tennis Fashion
2008 US Open “Glam Slam” Outfits
7
Sexism at Wimbledon?
Tournament Accused of Mistreating Venus Williams & Female Players
6
Tennis Champs as Cover Models
Maria Sharapova Channels Madonna for GQ
5
Tennis Court Couture
Venus and Serena Williams in Harper's Bazaar
4
Tennis Denim
Maria Sharapova Brings Blue Jeans to the Court at French Open
3
Professional Sibling Rivalry
Venus & Serena Face Off at Wimbledon
2
Renaissance Inspired Ads
Reebok's Birth of Venus
1
Fashletic Tennis Dresses
DKNY Brings Court Sports to Couture For Spring 2009
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Retro-Inspired Sneaker Hybrids
Martine Rose and Nike Create a Hybrid Air Max Sneaker
Tennis Pro-Approved Gear Collections
The Wilson RF Collection Was Built for Roger Federer
Minimal Collaborative Tennis Sneakers
Highsnobiety and Lacoste Create the L003 2K24 Shoe
Seventies-Inspired Apparel Collections
Kate Moss X Zara Release a Glamorous Capsule Collection
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Retooled Reimagined Lifestyle Sneakers
Masha Popova Remixes a Pair of adidas Superstars
Iconic Sports Drink Campaigns
Gatorade Canada's Latest Campaign Stars Sarah Fillier
Sun Protection Campaigns
La Roche-Posay is the Official Sunscreen Partner of the US Open
Football Legend Drinkware Collections
The New Messi x Stanley 1913 Collection Has Just Dropped
Supportive Coaching Programs
Nike Celebrates the 5th Anniversary of Play Academy with Naomi Osaka
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Minimal Collaborative Tennis Sneakers
Roger Federer and On Release the ROGER Clubhouse Pro
Sleek Low-Cut Lifestyle Sneakers
Nike Presents the New Court Shot Sneaker with Minimal Design
AI-Boosted Tennis Platforms
IBM and the USTA Enhance the 2024 US Open with Artificial Intelligence
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Minimal Stylish Tennis Sneakers
On Presents the ROGER Pro 2 Sneaker Model by the Athlete
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Celebrity Lifestyle Brand Relaunches
Martha Stewart Relaunches Apparel, Gardening, and Home Lines
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
It Girl-Inspired Fashion Lines
Veronica Beard Recently Launched Its Spring/Summer 2025 Capsule
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Olympic Athlete-Approved Home Campaigns
Wayfair Collaborates with Shawn Johnson East
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Sporty Collaborative Streetwear Capsules
Palace and Stella Artois Join Forces Again on a Capsule
Pillow-Like Footwear Capsules
Martine Rose x Clarks Present the Coming Up Roses AW24 Collection
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Luxury Tennis-Inspired Capsules
Kinn Studio x Sunset Tennis Club Offers Elevated LA Fashion
Designer-Backed Low-Cut Sneakers
adidas and Stella McCartney Create a New Court Boost
Vacation-Inspired Kids' Apparel
The Serena Williams x Janie and Jack Collection has Pastel Hues
Glam Pickleball Paddles
The Barbie x Nettie Pickleball Collection Brings Color to the Court
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Athleisure Style Influencers
Reebok Ambassador Angel Reese Wins 2024 FNAA Style Influencer
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Fashion-Forward Sporty Apparel
CLOT and adidas Join Forces Once Again on a New Collection
Motorsport-Inspired Premium Streetwear
Alpinestars Introduces a New Collection of Luxe Streetwear
Collaborative Heritage Footwear Series
Serigio Tacchini Launches the SS24 Livello Rosso Collection
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Symbolized Collaborative Logo Unveilings
A'ja Wilson and Nike Showcase a Look at Their Logo
Contemporary Sports Brands
Staud Sport Aims to Elevate Everyday Athleisure
Luxury Basketball-Themed Fashion Capsules
Balenciaga Introduces the Basketball Series Collection
Luxury Campaign Revivals
Federer and Nadal Return for Louis Vuitton's Core Values Campaign
Maximalist Pop Art Sneakers
Keiichi Tanaami Joins adidas On a Pair of its Superstars
Luxe Tennis-Inspired Jewelry
Zales and Prince Collaborate on Diamond-Studded Tennis Accessories
Inspiring Energy Drink Partnerships
Rockstar Energy X Lia Block Join to Enhance Motorsports
Tennis-Core Lifestyle Collaborations
Naomi Osaka x Etsy Present a Tennis-Centric Capsule
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Reality Star-Approved Swimwear Lines
Mari Pepin and onewith Collaborate on a Limited-Edition Line
Detailed Filmic Fashion Publications
'Barbie: The World Tour' Breaks Down Outfits from the Film
Elite Female Athlete Clothing
SPRHRA Was Founded by Marina Paul & the Brand is on a Mission
Victory-Inspired Premium Fashion
Wales Bonner Presents the Marathon Collection for SS24
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Jewelry-Centric Coffee-Table Books
Solange Azagury-Partridge's Book Tells Her Dazzling Story
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Functional Athleisure Pieces
RVCA Drops its New VA Sport Collection Starring Alexis Ren
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Eye-Catching Modern Tennis Collections
Year of Ours Has Debuted Its Annual Year Tennis Collection
Sporty Aperitivo Apparel
Aperol Launches Tennis-Inspired Capsule for US Open Partnership
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Tennis-Ready Apparel Ranges
Reigning Champ's SS25 Tennis Collection Serves Style and Performance
Whimsical Feminine Runway Shows
Wild Rose & Sparrow Showcase 20 Unique Styles for SS25 in Paris
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Celeb-Approved Spring Campaigns
Isabel Marant's Spring '25 Campaign Shows Seonghwa and Kate Moss
Silk-Covered Lifestyle Sneakers
Caroline Hu and adidas Join on a New Range of Silk Sambas
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Women-Only Tennis Shoes
The Intrigue by Wilson Sporting Goods Empowers Female Athletes
Singer-Collaborated Game Campaigns
Nintendo and Raye Join Forces on a Series of Advertisements
Literary Influencer Platforms
Model Kaia Gerber Launches Curated Book Platform Library Science
Soccer-Inspired Hair Accessories
Systemarosa's New Hair Accessories Celebrate Female Fandom
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Feminine Technical Fashion Sneakers
Salomon and MM6 Maison Margiela Present the XT-Mary Jane
Fashion-Forward Beauty Collabs
Smashbox X Ilka Unveil a Dazzling Beauty-Fashion Collaboration
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Lifestyle Elegance Classes
MasterClass Presents Martha Stewart’s Class on Business and Lifestyle
Women’s College Basketball-Themed Capsules
Mitchell & Ness Teams Up with Playa Society
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Tennis-Inspired Luxurious Event Series
Four Seasons Boasts a Doubles Invitation at Four Locations
Mom-Focused Luxury Fashion Lines
Stuart Weitzman & Sofia Richie Grainge Debut the Sofia Collection
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Tennis Champion Açaí Bowls
The Oakberry Power Serve Bowl by Sabalenka Feeds the Body Clean Fuel
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Retailer-Exclusive Pickleball Fashions
The Prince for Target Pickleball Collection is Accessible
Ballet-Inspired Altheticwear
CSB Debuts 'En Pointe' Collection with Influencer Isabelle Mathers
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Floral-Accented Lifestyle Sneakers
adidas Unveils the New Superstar Sakura Sneaker Model
Comfortably Chic Capsules
PrettyLittleThing and Molly-Mae Hague Debut the Modern Muse Series
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Volleyball-Specific Athletic Wear Partnerships
Adidas Partners with League One Volleyball (LOVB)
Fashion-Forward Tennis Sweaters
L’Oeuf Poché Offers Chic Modern Activewear
Figure Skater-Backed Beauty Collections
Black Radiance Joins Forces with Starr Andrews
British-Inspired Tabletop Capsules
Marquee Brands Collaborates with Laura Ashley and Zrike Brands
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Performance-Boosting Sports Eyewear
Roger Federer Debuts an Eyewear Collection with Oliver Peoples
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Empowering Pavé Jewelry
Venus Williams and Reinstein Ross Created the Diamond Match Collection
Tennis-Inspired Premium Smartphones
Caviar Designs a Limited Galaxy Z Flip 6 Edition
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Athletic Actress Activewear Campaigns
The On Fall 2024 Campaign Stars Zendaya in the Swiss Alps
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Performance-Ready Stylish Tennis Capsules
Lacoste Presents the Retro Lineshot Collection
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Celebrity-Endorsed Sneaker Campaigns
Foot Locker and Flo Milli Partner for 'Start with Sneakers'
Empowering Women Athlete Campaigns
'Stay Ready' Urges Women to Consider Their Financial Futures
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Inclusive Golfing Capsules
Eastside Golf Partners with Mercedes-Benz USA for a New Women's Capsule
Resilience-Focused Children's Books
Savvy Suzanna Inspires Young Entrepreneurs with Creativity
Green-Tonal Tennis Capsules
ALDO Sport Club Embodies Today's Sporty Tennis Aesthetic
Althlete-Inspired Ocean Plastic Bags
Sloane Stephens Launches a New Collaboration with GOT BAG
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Heritage Tennis Runways
Lacoste Transforms Roland-Garros Court for Fall-Winter 2025 Show
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Celebrity-Backed Outdoor Apparel
Martha Stewart Debuts an Apparel Line with Tractor Supply Company
Tennis-Themed Pop-Ups
The Rubens At the Palace Hosts 'Sweet Serve' to Celebrate Wimbledon
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
Athlete-Honoring Cereal Boxes
Wheaties is Adding Coco Gauff to its Iconic Orange Box