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Tennis-Inspired Luxurious Event Series

Clean the Sky - Positive Eco Trends & Breakthroughs

Four Seasons Boasts a Doubles Invitation at Four Locations

— March 17, 2025 — World
Four Seasons Hotels and Resorts is presenting 'The Road to The Giorgio Armani Tennis Classic,' an innovative and luxurious event series that combines high-level tennis instruction with the opulence of world-class hospitality. This exclusive doubles invitational will take place across four iconic Four Seasons properties, each offering a unique and breathtaking setting.

The collaboration brings together legendary tennis champions, including Venus Williams, Juan Martín del Potro, Jo-Wilfried Tsonga, and Goran Ivanišević, who will serve as coaches and mentors to participants. Each tournament stop is set in a stunning location — from the Caribbean paradise of The Ocean Club in the Bahamas to the Mediterranean elegance of Grand-Hôtel du Cap-Ferrat in France. Four Seasons Hotels and Resorts' luxurious event series culminates in the semi-finals and finals at London’s prestigious Hurlingham Club during The Giorgio Armani Tennis Classic in June 2025.

Image Credit: Four Seasons Hotels and Resorts
Trend Themes
1. Luxury Sports Experiences - The fusion of luxurious hospitality and high-stakes sports events offers a lucrative avenue for brands to create exclusive, adrenaline-pumping experiences.
2. Celebrity Athlete Partnerships - Engaging renowned sports personalities as coaches enhances the appeal of events, drawing in participants and audience seeking personalized interaction with their idols.
3. Destination Sporting Events - Hosting sports events in exotic locations capitalizes on the allure of travel combined with athletic prestige, attracting global patrons seeking unique event settings.
Industry Implications
1. Luxury Hospitality - The integration of opulent accommodations with exclusive sports events provides a competitive edge in the high-end travel and events market.
2. Sports Management - Leveraging the influence of former sports champions as mentors in luxury events opens new pathways for fan engagement and brand expansion.
3. Event Planning - Designing thematic, high-profile events in collaboration with luxury brands and celebrity athletes sets the stage for innovative guest experiences.
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