Alpinestars Introduces a New Collection of Luxe Streetwear
References: alpinestars & highsnobiety
Alpinestars breaks into the realm of streetwear with its latest collection, drawing influence from the world of motorsport. The premium streetwear silhouette moves the imprint to an overarching moto movement that features nine items in total. All of these are meant to capture the brand's racing history and all of the designs are made from upcycled headstock material that is salvaged from crashes.
Denise Focil, the Head of Collaborations and CEO of RSRV at Alpinestars explains the capsule, stating "This collection represents a fusion of our rich heritage in motorsports with our dedication to forward-thinking design for a different consumer." Focil is known for her own brand which specializes in refined leather moto jackets and this design language translates to the latest range.
Image Credit: Alpinestars, Thubaut Grevet
Denise Focil, the Head of Collaborations and CEO of RSRV at Alpinestars explains the capsule, stating "This collection represents a fusion of our rich heritage in motorsports with our dedication to forward-thinking design for a different consumer." Focil is known for her own brand which specializes in refined leather moto jackets and this design language translates to the latest range.
Image Credit: Alpinestars, Thubaut Grevet
Trend Themes
1. Sustainable Streetwear - This trend sees the emerging use of upcycled materials for creating high fashion streetwear, appealing to eco-conscious consumers.
2. Motorsport-inspired Fashion - Brands are increasingly drawing design inspiration from the high-energy world of motorsports to create edgy and dynamic apparel.
3. Heritage-driven Design - The infusion of a brand’s historical elements into contemporary fashion lines is captivating consumers seeking authenticity and story in their clothing.
Industry Implications
1. Fashion and Apparel - The fashion industry is integrating upcycled and sustainable materials into mainstream collections to meet rising consumer demand for eco-friendly options.
2. Sportswear - The sportswear industry is increasingly blending elements of performance-driven design with everyday wear, leading to versatile and functional fashion.
3. Luxury Goods - Luxury goods are evolving to include more sustainable practices without sacrificing premium quality, addressing a niche yet growing market segment.
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