Recently Levi’s has given us some of the edgiest and hippest ad campaigns on record. The latest of Levi’s alluring ads for their 501 button-front jeans cheekily asks the question, "Who Do You Want to Unbutton?" with attractive models encouraging you to choose.
In another example, the company’s "First Time" video commercial employs the innocence of youth to initially captivate and shock the viewer, but ultimately culminates in unexpected teenage fun.
The iconic denim manufacturer Levi Strauss & Co. has roots going back to 1853 when the company’s founder came to San Francisco, California from Germany. Initially producing practical overalls for farmers, the name is now one of the biggest in denim clothing.
If you’re a lover of jeans—and who isn’t—check out all of these fantastic Levi’s campaigns and more below.
20 Magnetizing Levi's Ad Campaigns
19
Levi's Truth Booth
18
Denim Addictions
Levi's On 4 Life Red Tab Ads
17
Youth Sexvertising To Sell Jeans
'First Time' Commercial by Levi's
16
Stripping on Highways
Sexy Levi's 501 Billboard
15
Green Jeans
Levi's Eco Jeans Ads
14
Fashionable Special Effects Commercials
Levi's (Live Unbuttoned)
13
Stealth Viral Ads
Did Levi's Dupe Us with "Guys Backflip into Jeans"?
12
Denim Shockvertising
Release Your Beast in Levi's 501 Jeans
11
Your Chance to Reinvent Levi's Jeans
Levi's Project 501 Design Challenge
10
Levi's to launch iPod Jeans. Let's mix technology with fashion.
9
Bloggers as Models
Perez Hilton for Levi's Unbuttoned
8
Fake Modeling (with Consumers)
Print Out Picture of Levi´s Copper Jeans and Get Published
7
Pants That Cause Accidents
Levis Runaway Jeans
6
Digitizing Denim
Levi's Mobile Phone
5
Robotic Fashion Campaigns
Levi's Metal Denim Passion
4
Backwards Commercials
Levi's: Onion Peel
3
Jean Phones II
Levis Red Tab Mobile
2
Stupid Viral Video Tricks II
Guys Fill Jeans with Helium for Levi's
1
Art-Inspired Denim
Damien Hirst Designs for Levi's
Related Ideas
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Branded Denim Puzzle Cubes
The Levi’s x Rubik’s Cube is Covered in Deadstock Denim
Perma-Dark Wash Denim
Levi's Stay Dark Technology Preserves the Color of Jeans
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Iconic Rock Band-Inspired Menswear
Eton Releases a Limited-Edition The Beatles Collection
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Japanese-Inspired Selvedge Denim Capsules
Levi's Presents its Made in Japan Collection
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Collaborative Dark Minimalist Capsules
Levi’s and JJJJound Team Up for a Stylish Fall Collection
Curated Denim Capsules
Silver Jeans Launched its Fall 24' Collection in Time for Back-to-School
Anime Film-Inspired Whimsical Fashion
Levi's Launches a Special Princess Mononoke Collection
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Nostalgic Upcycled Denim
Levi's Plant-Based 501 Jeans are Made from the Fabric of Older Jeans
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Co-Branded Californian Streetwear
The Levi's x Stussy Collaboration Line is Effortlessly Cool
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
Festive Fashion Statements
Buffalo Jeans Unveils 2023 Holiday Collection
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Magnetic Button Outerwear Series
LoveForm and Moncler Join Forces on an Outerwear Line
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Beer-Washed Denim
Beer Wash Jeans are the First and Only Wrangler Denim Washed in Coors
Vintage-Inspired Racecar Apparel
Levi’s x McLaren Partner for a Second Exclusive Capsule
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Bold Denim Collections
Levi's and ADSB Andersson Bell Join Forces to Reimagine Denim
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Creative-Inspired Denim Lines
7 For All Mankind Partners with Devon Lee Carlson in New Fall Launch
Collaborative Fashion Denim Collections
Kiko Kostadinov and Levi's Drop Co-Branded Jeans
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Repurposed Denim Furniture
Levi's Icons Re/Outfitted Refreshes Iconic Designs with Discarded Denim
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Oversized Collaborative Streetwear
Awake NY and Levi's Work Together on a Limited Capsule
Artistic Apparel Illustrations
UNIQLO and Kenshi Yonezu Team Up to Make Creative Graphic Tees
Juxtaposing Artful Denim Capsules
Levi's and Kenzo Join Forces on a New Collection Together
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Oversized Denim Campaigns
Pacsun Co-Created Better in Baggy with The Pacsun Collective
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Anime Merch-Inspired Apparel
Levi's Launches a New Collection Inspired by Mobile Suit Gundam
Singer-Collaborative Fashion Capsules
Joe Jonas and Scotch & Soda Present a Joint Capsule
Planet-Friendly Denim Collections
Soorty's Stunning New Denim Pieces Are Sustainably Crafted
Vintage Co-Branded Racing Gear
Levi's Partners with McClaren Racing to Create Racing-Style Apparel
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Denim-Centric Streetwear Capsule
Carhartt WIP Presents its New Collection for the Season
Miner-Inspired Denim Jeans
Levi's 1917 Homer Campbell 501 Tells the Story of Durable Denim
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Global Tasmanian Footwear Campaigns
Blundstone Debuts its ‘Well Worn’ Campaign
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Kids Denim Collections
Levi's Announces 'Levi's Kids' is now available in Canada
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Character Graphic Collaborative Apparel
UNIQLO Presents an Adorable Hello Kitty Capsule
Music-Honoring Shirt Collections
Eton Presents a New Collection Celebrating the Beatles
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Vintage Americana Fall-Ready Fashion
Universal Works Unveils Far From Memphis for FW23
Wide Denim Collaborative Capsule
Levi's and BEAMS Join on the Super Wide V2 Collection
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Shoe-Inspired Lifestyle Apparel
Converse's Unveils its New Chuck Taylor Clothing Line
Designer-Approved Mid-Century Fashion Lines
JW Anderson and Uniqlo Embrace Mid-Century Aesthetics
Reproduced Premium Vintage Denim
The Levi's Vintage Clothing 9Rivet Uses Plain Selvedge Denim
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Japanese-Inspired Outdoor Apparel
LL Bean Presents its Dynamic Outdoor Japan Collection
Plant-Based Denim Jeans
Levi's Launches a Plant-Based Version of the Popular 501 Denim Jeans
Celebrity-Led Underwear Campaigns
Calvin Klein's Spring 2024 Campaign Taps Jeremy Allen White
Iconic Artist-Adorned Jeans Lines
The Lee x Jean-Michel Basquiat Capsule is Effortlessly Stylish
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Colorful Collaborative Lifestyle Sneakers
New Balance and Levi's Join Forces on the MT580 Shoes
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Playful Intergalactic Graphic Streetwear
Lorenz Presents its New Graphic Capsule for FW23
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Denim Pride Collections
Levi's Releases Its Pride Collection Called Rainbow Rodeo
Co-Branded Bespoke Denim
Diesel and Lee Team Up for a Collaborative Denim Collection
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Fall-Ready Sleek Wardrobe Staples
UNIQLO U Presents its New Collection for the FW23 Season
Colorful 80s-Inspired Denim Collections
Lee Has Introduced the 80's Archives Collection
Brand Refresh Preview Events
Closer Previews for Anticipation at a Lively Cheap Monday Event
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Adaptive Senior Fashion
Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
Timeless Jean Releases
Lee® Just Launched the Reimagined Women’s Lee Rider Jean
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Banana-Based Denim Collections
This Apparel Makes Use Of a Novel Cotton and Banana Fiber Blend
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Multi-Generation Footwear Campaigns
Red Wing Heritage's Will Your Wings Stitches Wills Into Boots
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Menswear Brand Expansions
Mack Weldon Adds Two Sleek Additions to Its SILVER Denim Collection
Statement-Making Logo-Adorned Jeans
Chanel's Denim Collection Emphasizes the Brand's Identity
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Heritage-Driven Denim Campaigns
The Gap 'Get Loose' Campaign Stars Troye Sivan
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Vibrant Seoul-Inspired Fashion Campaigns
Gucci's Horsebit Campaign Features Hanni from NewJeans
Understated High Rise Jeans
Buffalo Jeans' High Rise Wide Leg Addie Acid Wash Style is Effortless
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
LA-Inspired Spring Collections
7 For All Mankind Debuts the 'Forever LA, Forever Mankind' Campaign
Banana Fiber Apparel
Interloop Limited and Simply Suzette Launch the Unpeeled Collection
Modern Denim Pop-Up Shops
Urban Outfitters Launches a BDG Pop-Up with the Denim Swap Shop
Brand-Collaborative Denim Staples
Lulus Partners with Levi's to Launch a Denim Collection
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Designer-Approved Western Apparel
Dapper Dan Debuts a New Spring Collection with GAP
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Black-Tonal Olympian Denim
DENHAM Unveils the Olympics-Inspired 'Black Kinetic Denim' Line
Size-Inclusive Adaptive Apparel
QVC Launches the Denim & Co. Adaptive Apparel Collection
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Fatherly Fall Fashion Campaigns
Paul&Shark Spotlights Pierce Brosnan and his Son in New Launch
Second Leather Design Campaigns
Montblanc and Wes Anderson Drop 100 Years of Meisterstück