Levis Runaway Jeans
Bianca — July 29, 2008 — Pop Culture
References: youtube
This amateur video footage features a guy removing his pants in front of a house in what looks like a very ordinary neighbourhood.
As he stands in his boxers, the pants begin to flip away, tumbling down the road until they cause a car crash. The pants "survive", and continue their way down the road, as the guy who lost his jeans runs inside in disbelief.
It was filmed like an amateur YouTube film maker video, so it looks quite believable.
�Runaway jeans cause car crash� is actually the fourth part of the Levi's �Live Unbuttoned� video campaign created by Waverly Films. Their other videos have included �Guys backflip into jeans� and "Guys fill their jeans with helium�.
As he stands in his boxers, the pants begin to flip away, tumbling down the road until they cause a car crash. The pants "survive", and continue their way down the road, as the guy who lost his jeans runs inside in disbelief.
It was filmed like an amateur YouTube film maker video, so it looks quite believable.
�Runaway jeans cause car crash� is actually the fourth part of the Levi's �Live Unbuttoned� video campaign created by Waverly Films. Their other videos have included �Guys backflip into jeans� and "Guys fill their jeans with helium�.
Trend Themes
1. Interactive Advertising - Utilize interactive videos and storytelling to create engaging ad campaigns that capture the attention of viewers.
2. Viral Marketing - Leverage the power of social media and amateur-style videos to create viral marketing campaigns that generate buzz and brand awareness.
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Industry Implications
1. Apparel - Integrate innovative features and technologies into clothing items, such as self-propelling pants, to create unique and attention-grabbing fashion products.
2. Advertising - Develop captivating and unconventional advertising strategies that incorporate storytelling and unexpected elements, driving engagement and brand recall.
3. Social Media - Provide platforms and tools for users to easily create and share their own videos, fostering user-generated content that can go viral and generate brand exposure.
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