LoveForm and Moncler Join Forces on an Outerwear Line
Amy Duong — September 25, 2024 — Art & Design
References: dezeen
LoveFrom and Moncler work in collaboration on a special outerwear capsule, marking the first time that LoveFrom is creating outerwear. Jony Ive, founder of the brand highlights the magnetic button to allow users to create different clothing combinations. The pieces are meant to be adaptable and layered with the focus around a simple jacket and add shells including a field jacket, parka, and ponchos.
Ive speaks on the capsule, "Who I work with has become more important to me than what I work on. Our collaboration has been wonderfully simple and joyful." CEO of Moncler, Remo Ruffini shares, "Working with Jony takes you out of the ordinary. This is not only due to the fact that he is a worldwide icon and a living legend of design. Working with Jony is also an experience because you realise that love, friendship and respect are always at the centre and enable creativity and ideas."
Image Credit: Moncler
Ive speaks on the capsule, "Who I work with has become more important to me than what I work on. Our collaboration has been wonderfully simple and joyful." CEO of Moncler, Remo Ruffini shares, "Working with Jony takes you out of the ordinary. This is not only due to the fact that he is a worldwide icon and a living legend of design. Working with Jony is also an experience because you realise that love, friendship and respect are always at the centre and enable creativity and ideas."
Image Credit: Moncler
Trend Themes
1. Adaptable Clothing Combinations - Magnetic buttons open up new possibilities for creating personalized combinations of outerwear pieces, embracing modular fashion.
2. Layered Outerwear - The concept of layering simple jackets with various shells such as field jackets and ponchos emphasizes a versatile and customizable wardrobe strategy.
3. Designer Collaborations - Partnerships between iconic designers and established brands like LoveFrom and Moncler highlight the trend of blending innovative design elements with high-end fashion.
Industry Implications
1. Fashion Design - Integrating unique features such as magnetic buttons into outerwear can revolutionize how designers approach garment functionality and consumer customization.
2. Textile Innovation - Developing versatile textiles that complement modular outerwear layers can drive advancements in adaptable and multi-functional clothing.
3. Luxury Apparel - Collaborations with celebrated figures in design can elevate brand prestige and introduce fresh design perspectives into the luxury fashion market.
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