Print Out Picture of Levi´s Copper Jeans and Get Published
Juan Carlos Bonilla — February 25, 2007 — Marketing
Levi's Copper Jeans are about to be launched and you can get involved in theire campaign if you print out a picture of the jeans and send in your 'fake modeling' picture. This is a fun way to belong to this campaign, In this race to be different Levi´s gives you the opportunity to see how your jeans will look before you buy it, just print out your jeans and take yourself a picture to start enjoying it. "Walk the talk and strut your very own pair of Levi's® Copperâ„¢ Jeans. Just choose your size, print out the jeans and you can see how you'd look in a pair of Levi's® Copperâ„¢ Jeans. And if you're up for it, post pictures of you dressed in your printed-out jeans - complete with your personal take on the rest of the outfit."
Trend Themes
1. Personalized Advertising - Using consumer-generated 'fake modeling' pictures to showcase how products would look on individuals creates a more personalized and engaging advertising experience.
2. Virtual Try-on - Printing out pictures of products, such as jeans, and photographing oneself wearing them allows consumers to virtually try on items before making a purchase.
3. Crowdsourced Marketing - Encouraging consumers to post pictures of themselves dressed in printed-out products facilitates a crowdsourced marketing approach, creating a sense of community and involvement.
Industry Implications
1. Fashion Retail - Fashion retailers can utilize personalized advertising by incorporating user-generated 'fake modeling' pictures to showcase their products, enhancing the online shopping experience.
2. Marketing and Advertising - The rise of virtual try-on experiences through printed-out pictures presents opportunities for marketers and advertisers to create more immersive and interactive campaigns.
3. Printing and Imaging - The trend of consumers printing out pictures of products to virtually try them on opens up new possibilities in the printing and imaging industry, catering to the demand for personalized visual experiences.
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