Alexis Ren x Abrand Bring Y2K Back With a Modern Twist
Georgia Wray Norsten — February 19, 2025 — Pop Culture
References: abrandjeans & wwd
Alexis Ren x Abrand are turning up the heat on Y2K fashion with a fresh denim collection that channels the ultimate 2000s vibes, minus the rhinestone overload. The model and social media star has teamed up with Abrand Jeans to create a 19-piece collection that redefines low-rise silhouettes for today’s trendsetters.
'I’ve always loved low-waisted jeans; they make me feel my sexiest,' Ren shared. 'But this isn’t about blindly reviving Y2K. It’s about making iconic styles feel fresh and wearable today.'
The Alexis Ren x Abrand collection brings back denim staples with a modern edge, featuring new hero styles like the '00 Kick' and '99 Baggy Flare' in light, medium, and dark washes. Think belted low-rise jeans, bootcut fits, pleated denim miniskirts, cropped jackets, and bustier tops -- plus cozy knitwear.
Shot by Ren’s close friend Melissa Cartagena, the campaign leans into moody, California-cool vibes, perfectly capturing the spirit of this nostalgic-meets-modern drop. Shop the collection now at abrandjeans.com -- with four more styles dropping this March.
Image Credit: Melissa Cartagena
'I’ve always loved low-waisted jeans; they make me feel my sexiest,' Ren shared. 'But this isn’t about blindly reviving Y2K. It’s about making iconic styles feel fresh and wearable today.'
The Alexis Ren x Abrand collection brings back denim staples with a modern edge, featuring new hero styles like the '00 Kick' and '99 Baggy Flare' in light, medium, and dark washes. Think belted low-rise jeans, bootcut fits, pleated denim miniskirts, cropped jackets, and bustier tops -- plus cozy knitwear.
Shot by Ren’s close friend Melissa Cartagena, the campaign leans into moody, California-cool vibes, perfectly capturing the spirit of this nostalgic-meets-modern drop. Shop the collection now at abrandjeans.com -- with four more styles dropping this March.
Image Credit: Melissa Cartagena
Trend Themes
1. Y2K Revival - The resurgence of early 2000s fashion, especially in denim, shows growing consumer interest in nostalgic styles with modern updates.
2. Low-rise Denim Reimagined - Emerging collections are revolutionizing traditional low-rise jeans with updated fits and contemporary design elements.
3. Nostalgic-meets-modern Fashion - Fashion lines are increasingly blending nostalgic styles with fresh modern twists, appealing to both past and present aesthetics.
Industry Implications
1. Fashion Retail - Retailers could capitalize on the demand for nostalgic-meets-modern collections, attracting a diverse customer base.
2. Social Media Marketing - Brands are leveraging influencers like Alexis Ren to drive engagement and amplify the appeal of new fashion collaborations.
3. Apparel Manufacturing - Manufacturers might focus on producing innovative fabrics and designs to support the trend of updated nostalgic clothing lines.
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