Kids acting like adults is definitely not a new concept; however, the use of sophisticated kinder in advertising campaigns and viral videos is. Though previously, the appeal of using children in advertising came solely from the coveted cute factor, the new approach shows more of a twist.
Whether it's literal child models in reputable fashion publications or products, such as pre-teen spas, targeted towards helping kids feel like grown-ups, this fad is manifested in many forms. The most noteworthy examples of this strategy include the recent Target ad based on the hit move The Avengers; the spot showed each of the characters of the movie depicted by (rather talented) child actors. A recent promotion video for fashion label Opening Ceremony took a similar approach.
21 Examples of Kids Acting Like Adults
20
Shocking Childhood Captures
Mary Ellen Mark's Photography is Heart-Wrenching
19
Mature Child Models
The Kid is Hot Tonight Photo Series Stars 7-Year-Old Nastya
18
Raining Kidswear Ads
The Burberry Childrenswear AW12 Campaign is Absolutely Adorable
17
Hipster Child Photography
'Fashion Portraits' by Achim Lippoth Show What the Future May Hold
16
Edgy Baby Fashion Labels
'Jessie and James' Creates Designer Clothing for Little Ones
15
Kid-Friendly Cooking Tools
'Kitchen Kids' Releases Safe Supplies to Prepare Snacks
14
Badass Children's Eyewear Campaigns
Very French Gangsters Recruits Rebellious Youngsters
13
Classy Kid Couture Collections
The Gucci Children Autumn Winter 11/12 Line is Playground-Chic
12
Kid-Size Comic Book Characters
The 'Young Avengers' Ad for Target Plays to its Market
11
Stylish Kiddie Lookbooks
The Sons and Daughters Eyewear Collection Shows Hip Looks for Youngsters
10
High Fashion Tots
The Kids by Phillip Lim Fall 2011 Collection Creates Uber Stylish Children
9
Child Boxer Captures
The Vice Style 'Kiddie Battlers' Editorial is Ready to Fight
8
Fashionable Kiddie Footwear
Fiorentini + Baker Launches a Juniors Line With Adorable Campaign
7
Run-Amuk Children's Fashion
The Mini & Maximus 'Rock Paper Scissors Collection' is Sassy and Sweet
6
Tech Tot Prodigies
Thomas Suarez is an iPad App Developer at Age 12
5
Arithmetic-Inspired Hairdos
Parents in South China Give Their Quadruplet Boys Numbered Haircuts
4
Tween-Targeting Spas
The Sweet & Sassy Salon and Spa Lets Girls Feel Like Grown-Ups
3
Child Stand-In Shorts
Opening Ceremony Releases 'An OCTV Fairy Tale' Video
2
Half-Pint Scientists
The Anatomy Apron Promotes Early Learing and Little Doctors
1
Child Activist Redefinitions
Bilaal Rajen Tells TEDxToronto to Say No to No
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Oversized Designer Kidswear
Jacquemus' MINI ME Line Shrinks Adult Fashion to Kid-Friendly Sizes
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Cartoon-Inspired Children's Fashion
The PAW Patrol x PatPat Line Presents an Exciting Collab
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Sustainable Adapting Shoe Designs
These Baby Shoes by Moa Lövinder Grow With Kids
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Vitamin Shot Stalls
Plenish Set Up a Little Shot Shop Staffed by Knowledgeable Kids
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Youth Apparel Retail Integrations
The Children's Place is Available on Shein's Online Storefront
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Kid-Friendly Beauty Events
Beauty Explorer Day Sparks Kids' Interest in the Beauty Industry
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Kid-Friendly Soft-Baked Bars
Kind Snacks Has Added a New Kind Kids Range in Two Tasty Flavors
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Non-Toxic Kid-Friendly Make-Up Kits
Klee Naturals' Kids' Makeup Kit Boasts Natural Ingredients
Collaborative Streetstyle Furniture
Lovesac x KidSuper Blends Edgy Style and Home Comfort
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Child-Targeted Nutritional Drinks
Bloom Kids Offers the Benefits of Greens, Superfoods and More
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Children-Catered Luxe Festive Collections
The New Louis Vuitton Holiday Capsule is Made for Kids
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Kids Denim Collections
Levi's Announces 'Levi's Kids' is now available in Canada
Smartphone-Concealing Books
The 'GATBOOK' Keeps Smartphones Out of Infant View
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Kid-Focused Skincare Collectons
The Aveeno® Kids Has Recently Launched in Canada
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Cartoon-Adorned Parenting Bags
JuJuBe Partners with tokidoki on a Playful Bag Capsule
Contemporary Kids Clothing Collections
Cat & Jack Clothing is Arriving at Hudson's Bay in Canada
Emotive AI Actors
CreatorKit Helps Businesses Create Video Ads with Hyper-Realistic AI People
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Shielding Urban Skincare
Urban Kind Supports and Protects City Skin Against the Sun, Smog & Stress
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Actress-Backed Sensory Apparel
Shilpa Shetty Launches the Zip Zap Zoop Kids Clothing Line
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Coming-of-Age Runway Shows
Dhruv Kapoor's Spring/Summer '25 Collection Mirrors Personal Growth
Gamified Digital Learning Platforms
Khired Kids Teaches Children Robotics, Coding, and More
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Sleek Kid-Oriented Apparel
Authentic Brands Group Partners with Kidz Concepts for Aéropostale Kids
Children-Empowered Adorable Smartwatches
NehNehBaby Introduces the Training Watch for Toddlers
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Sustainable Kids Apparel
Kidly Debuts a New Eco Denim Collection for Toddlers and School-Age Kids
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Kid-Friendly Emotion Management Tools
Angry Kid Supports Children and Parents Navigating Feelings
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Animated Turtle Clothing Collections
Shein's Teenage Mutant Ninja Turtles is Kid-Friendly
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Tween-Targeted Weekly News Shows
Kelsey Russell is the Newest Co-Host of First Stop News
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Festive Eco-Friendly Apparel
EarthyTweens Offers Up a New Clothing Capsule for the Holidays
Prebiotic Kid's Perfumes
Seven KIDS is a Hypoallergenic Perfume for Kids with Vitamins
Whimsical Kids Furniture Collections
Oeuf Presents the New Moss Collection of Modern Looks
Kid-Specific Headset Designs
AVID Products Has Introduced the WonderEars Headset
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Childhood Memory Capturing Apps
Dear Little One Allows Parents to Record Messages for Their Child
Kid-Friendly Cartoon Bedding
Brooklinen Teams Up with Sesame Street on a New Kids Collection
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Culturally Influenced Baby Apparel
Isla and Mimi Made a Baby Collection Using Indigenous Artistry
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Advanced Kids Sizing Tools
Makip Introduces the New Unisize for Kids Sizing Technology