Very French Gangsters Recruits Rebellious Youngsters
References: veryfrenchgangsters & nylonmag
The new eyewear line by the Parisian brand Very French Gangsters takes youngster style to a whole new level. Catering to children between the ages of 3 and 10, the marketing and design duo Karoline Botthorel-Bolzinger and Anne Masanet have provided a fresh approach to a generally monotonous medical field.
The Very French Gangsters team have made the concept of prescription eyewear seem fun. Although children would often rather be without the spectacles, the theme of this advertisement campaign is of mass appeal to both older and younger circles. In a series of prison-like snapshots, the entire collection is displayed, as well as a hilarious badass demeanor displayed by children who all seem to be ridden with fierce attitude. Through this merger of visual impairment with comedy, the Very French Gangsters label has brought about an inviting and meaningful marketing campaign.
The Very French Gangsters team have made the concept of prescription eyewear seem fun. Although children would often rather be without the spectacles, the theme of this advertisement campaign is of mass appeal to both older and younger circles. In a series of prison-like snapshots, the entire collection is displayed, as well as a hilarious badass demeanor displayed by children who all seem to be ridden with fierce attitude. Through this merger of visual impairment with comedy, the Very French Gangsters label has brought about an inviting and meaningful marketing campaign.
Trend Themes
1. Rebellious Eyewear - Opportunity to disrupt the children's eyewear market by offering edgy and cool designs.
2. Fun Prescription Eyewear - Opportunity to transform the perception of prescription eyewear for children by making it more enjoyable and appealing.
3. Inclusive Eyewear Marketing - Opportunity to create marketing campaigns that resonate with both children and adults, capturing a wider audience.
Industry Implications
1. Children's Eyewear - The children's eyewear industry can leverage rebellious and fun designs to attract younger customers and change the perception of wearing glasses.
2. Fashion and Accessories - The fashion industry can explore collaborations with children's eyewear brands to create trendy and stylish designs for young consumers.
3. Marketing and Advertising - The marketing and advertising industry can learn from Very French Gangsters' inclusive and impactful campaign, finding ways to connect with diverse target audiences.
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