As the summer finally gets into full swing, the July 2021 sports trends underscore the biggest innovation in the space.
To help recreate the traditional stadium experience in light of the recent cancellations, Subway is bringing authentic stadium experiences to the homes of fans. One pair of England football fans will get a DIY stadium from Subway and football legend Chris Kamara that can be set up in their backyards.
For those looking to experience more action at home, Natural Light Beer is attempting to break a world record water slide. The beer brand is creating a 2,021-foot plastic water slide on July 1st to bring the Guinness World Record title for longest slip and slide back to America. One lucky fan will be the first to test out the slide and also win a year's worth of Natty Light beer.
Top 30 Sports Trends in July
From Folding Workstation Treadmills to Aerial Workout-Tracking Drones:
Grace Mahas — Jul 18, 2021 — Lifestyle
30
Furniture-Inspired Home Gyms
The Conceptual 'Stoyka' Complete Home Gym Hides in Plain Sight
29
Aerial Workout-Tracking Drones
The 'AirBuddy' Conceptual Drone Offers Athletic Insight
28
Powerful High-Performance Racing Drones
The Airspeeder Mk3 Paves the Way for a New Form of Racing
27
Folding Workstation Treadmills
The Versa Desk Ultra Slim Foldable Treadmill is Compact
26
One-Pound Workout Weights
Bala's Bangle Classic 1 Lb Weights are Aesthetically Pleasing
25
Waist-Supporting Smart Belts
The BIND.CO is Designed to Automatically Adjust Pressure on the User
24
Sustainable Stylish Biker Shorts
Aura7 Activewear’s Nova Biker Short is Sexy and Adjustable
23
Customizable Resistance Workout Kits
The 5.11 PT-R Weight Kit is Ideal for Total Workouts
22
Gummy Bear-Inspired Sneakers
The Puma x Haribo Sneakers Contain Sweet Hidden Details
21
Tech-Enhanced Sailing Jackets
The AETRAL 878 Sailing Jacket Boasts an Embedded Foldable Screen
20
Breathably Waterproof Trail Shoes
These Hiking Shoes Offer Rugged Comfort In the Great Outdoors
19
Pride-Honoring Athletic Collections
The Under Armour 2021 Pride Capsule is Designed by Unified
18
Flattering Sports Tops
Aura7 Activewear combines function & aesthetic in the malibu top
17
Backyard Stadium Experiences
Subway Brought the Stadium Experience to Fans' Gardens
16
Real-Time Runner Training Devices
The iKinesis Wearable Running Coach Offers Impressive Feedback
15
Neoprene-Covered Workout Weights
The Epic Fitness 150-Pound Neoprene Dumbbell Set is Stylish
14
Optimized Golf Swing Trainers
The GolfPal Sling Shot PRO Provides Ample Feedback
13
Summer-Ready Training Programs
Inner Dimension’s Body and Mind Training is Eclectic and Rewarding
12
Sand-Free Athletic Training Bags
The Wreck Bag XT Comes Pre-Filled with 50-Pounds of Weight
11
Brazilian Jiu-Jitsu-Themed Apparel
PORTER and SHOYOROLL Launches a Small Set of Apparel
10
Soccer-Themed Charitable Beer Mats
Proceeds From the Weird Euros Beer Mats are Donated to Charity
9
Sun-Protective Athleisure Collections
The Baseline Collection Has Integrated UV Ray Protection
8
Beer-Branded Water Slides
Natural Light Beer is Attempting To Create a World Record Water Slide
7
Hockey Trophy Beers
The Molson Canadian Stanley Cup Batch Passed Through the Bowl of the Cup
6
Detachable Gripped Functional Dumbbells
The Pocket Dumb is a Functional Grip for Resistant Bands
5
Sporty Eco-Friendly Wetsuits
The 'Galapagos' Sustainable Wetsuit Offers Lightweight Warmth
4
Energy Drink Sports League Partnerships
C4 Energy Joins Forces with Austin FC for New Launches
3
Deodorant-Branded Golf Initiatives
Gillette Deodorant Debuted the '72 Club' for Golfers
2
Karate-Branded Beer Campaigns
Natural Light Beer Teams with Karate Combat for its Season 3 Launch
1
Fitness-Focused Motion-Tracking Carpets
The MIT-Engineered Intelligent Carpet Tracks Workouts
Related Ideas
Digital Brand-Made Arenas
Nike Partners with EA Sports to Create a New Stadium in FC 25
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Football Legend Drinkware Collections
The New Messi x Stanley 1913 Collection Has Just Dropped
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Streetwear-Inspired Beer Collaboration
Fat Tire and Vans Have Announced a Collaboration
AI-Based Football Predictions
Field Vision Debuts Field Vision Sports, a New Curated App
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Water-Bound Floating Basketball Arenas
Lake Bled is the Base of the new Nike Basketball Court
In-Store Senior Fan Zones
Asda's In-Store Nanzones Fight Loneliness in Elderly Sports Lovers
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Collaborative Textural Lifestyle Sneakers
Nike and Union Join on the Field General Sneaker
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Temperature-Sensing Soccer Jerseys
The Coors Light Chill Jersey is Perfect Soccer Fans
Space-Conscious Exercise Kits
The Conceptual 'SUMMER' Home Fitness Kit is All-in-One
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Sporty Collaborative Streetwear Capsules
Palace and Stella Artois Join Forces Again on a Capsule
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
Sweet-Savory Slider Experiences
King’s Hawaiian will Host an Exclusive Slider Event in Toronto
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Trophy-Inspired Toaster Designs
The Pop-Tarts Bowl and Ge Appliances Collaboration is Cheeky
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Gen Z Skateboarding Campaigns
Samsung UK's First Flips Spotlights the Galaxy Z Flip5
Performance Pickleball Apparel
Stack Athletics' Summer Collection Keeps Players Cool on the Court
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Collaborative Heritage Footwear Series
Serigio Tacchini Launches the SS24 Livello Rosso Collection
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Score-Tracking Esports Applications
The Esports World Cup Now Has a Mobile App for Attendees
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Anti-Scrolling Step Apps
Saucony's Marathumb Challenge Gets Participants Taking More Steps
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Branded Energy Drink Events
CELSIUS Energy’s Padel Classic 2024 Enriched Art Basel
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Football Match Weddings
Snickers' Own Goal Competition Awarded One Lucky Football-Loving Couple
Immersive Virtual Marathons
Peloton Created a Visual NYC Marathon Experience for the Peloton Tread
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Pub-Collaborative Football Kits
The Mo Chara Pub Joins New Balance on a Football Kit
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Pasta Box Tickets
Barilla Turned Pasta Boxes into "Togetherness Tickets" on World Pasta Day
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Outdoor-Themed Summer Sweepstakes
CLIF BAR Encourages More People to Spend Time Outdoors
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Flavorful Pickleball Celebrations
Smirnoff SMASH Vodka Soda's Event Highlighted Unique Mashups
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Video Game Travel Merchandise
The Nintendo Super Mario Travel Items are Arriving for Summer
Sensor-Enabled Performance Running Tracks
Feldspar Limited Aims to Revolutionize Live Sports
Personal-Sized Beer Pitchers
The Greene Turtle is Selling New Personal Pitchers This Fall
Patriotic Olympic Cocktail Menus
Bar Louie Just Launched Its 'Living the Ameri-Can Dream' Campaign
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Interactive Menu Games
Subway Launches the Super-Sized Sweeps for its MVP Rewards
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Immersive 3D Fitness Games
Ergatta’s Latest Fitness Offering is the Wavelength Game
Soccer-Inspired Mural Campaigns
Hisense Has Launched Its Beyond Glory Mural Campaign
Football-Themed Pizza Promotions
Little Caesars & NFL Debut HOT-N-READY Giveaways & Getaways
Data-Driven Exercise Boards
Feier's Smart Somatosensory Slide Board Simulates Real Skiing Training
QSR Blimp Restaurant Experiences
The Subway in the Sky Promotion Will Arrive in Four Locations
Rock Climbing Festivals
The North Face will Host its Climb Festival at NYC’s Brooklyn Bridge Park
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Free Tennis Tournament Events
The US Open Fan Week will Take Place at the Arthur Ashe Stadium
Vegetarian-Promoting Game Events
The 'Veggie Hunt' Event in Subway Surfers Promotes Veggies
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
3D-Printed Sports Balls
Wilson Sports Goods Co. Launches the Wilson Airless Gen1™
Global Soccer Partnerships
Lay's Announced as the Official Sponsor of FIFA World Cup 2026
Paradise Sparkling Water Activations
Spindrift Debuts Greetings from Paradise for Hot New Yorkers
Summer Patio Pop-Ups
The Sol Patio+ Provides a Comfortable Place to Wait for a Table
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Expansive Pickleball Stadiums
The World's First Pickleball Stadium Will Open in South Florida
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Non-Alcoholic Beer Deals
Athletic Brewing Company is the Non-Alcoholic Partner of Arsenal F.C.
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Tech Brand-Backed Films
GoPro Joins Teton Gravity Research for the Beyond the Fantasy Film
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
On-Field Makeover Stations
The Cheez-It Flexin' Section is a Unique Barbershop for Fans
Job-Themed Obstacle Courses
Mike's Jobstacle Course Challenges People to Experience "Easy" Work
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Surfing-Centric Podcast Series
This Podcast Was Created By 805 Beer and the World Surf League
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Slider Ski Resort Giveaways
King’s Hawaiian Launches New 'On A Roll' Campaign Across Canada
Branded Long-Term Sports Partnerships
New York Red Bulls & Sports Illustrated Tickets Join Forces
Event Shuttle Rideshare Services
Uber Shuttle is Targeted Towards Sporting Events and Concerts
Foldable Olympic Athlete Smartphones
The Samsung Galaxy Z Flip6 Olympic Edition is Yellow-Hued
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Football Season Retailer Menus
7-Eleven Game Day Grub is Arriving Alongside Special Offers
Record-Breaking Pickle Parties
Pickle Juice is Sponsoring the World's Largest Pickle Party
Unique Crossword Events
The New York Times Games Celebrates the Anniversary of the Mini Crossword
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Innovative Cooling Product Partnerships
MISSION Sponsors runDisney Springtime Surprise Weekend
Anniversary-Commemorating Jersey Designs
Umbro and Over the Pitch Unite to Debut a New Collection
Branded Math Challenges
Subway® Canada's Math Challenge Helps Basketball Fans Win Big
Textural Travel Chocolate Products
The Ritter Sport Summer Selection Tower Has Five Bars
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Football-Themed Snack Kits
FieldGoods x Days Euros Bundle Comes with Munchies and Beer
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Rideable Sandcastle Courses
The Lexus US Open of Surfing Has a First-of-Its-Kind Circuit
Otherworldly Sandwich Delivery Promotions
Subway Ultimate Footlong Offering Marks World UFO Day
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Sports Affiliated Restaurant Campaigns
NFL Trio Star in a Official Grill + Bar Sponsor Campaign