Natural Light Beer Teams with Karate Combat for its Season 3 Launch
Elena Rahman — June 15, 2021 — Lifestyle
Karate Combat teams up with Natural Light Beer to elevate the Karate Combat: Season 3 viewer experience. The partnership will promote Natural Light's beer as the event's official beverage. Karate Combat is the global leader in full-contact professional karate fighting.
The partnership includes branding inside The Pit, which is Karate Combat's trademark fighting arena, and through CGI elements created from the Epic Games Unreal Engine. Karate Combat will also feature the #6 best-selling beer in America during televised karate fights. The beer brand aims to create epic memories for its consumers. Daniel Blake, Group VP, explains that the goal of its Karate Combat partnership is to bring "even more energy and action to their passionate fan base and intense karate competition."
Image Credit: Natural Light
The partnership includes branding inside The Pit, which is Karate Combat's trademark fighting arena, and through CGI elements created from the Epic Games Unreal Engine. Karate Combat will also feature the #6 best-selling beer in America during televised karate fights. The beer brand aims to create epic memories for its consumers. Daniel Blake, Group VP, explains that the goal of its Karate Combat partnership is to bring "even more energy and action to their passionate fan base and intense karate competition."
Image Credit: Natural Light
Trend Themes
1. Sport and Alcohol Partnerships - There is an opportunity for more partnerships between sports and alcohol industries to create immersive experiences for consumers.
2. Marketing Through Real-time Events - Brands have an opportunity to market themselves by sponsoring or partnering with real-time events and offering a unique experience to consumers.
3. Virtual Reality Marketing - Companies can use virtual reality technology to create a more immersive and engaging experience for consumers during events or promotions.
Industry Implications
1. Alcohol Industry - The alcohol industry can benefit from partnerships with sports industry to increase brand recognition and sales.
2. Sports Industry - The sports industry can benefit from partnerships with alcohol industry to increase revenue and offer unique experiences for their fans.
3. Virtual Reality Industry - The virtual reality industry can benefit from collaborating with brands to create interactive and engaging experiences for consumers during events or promotions.
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