Toys play a critical role in shaping the minds of children in the way they understand and express their passions -- with that being said, the July 2018 Toys trends offer educational and creative elements in fun experiences. As toys contribute a strong impact on young minds, the trends this month reflect empowering components in representation as well.
An example of an educational toy is the Smartiboy Kit by The Crafty Robot -- it allows kids to create their own robots using an AI technology. The Coloured Goodies dolls are toys specifically created to empower young girls by expanding traditional doll's visual representation and altering the standards of beauty.
Playing with toys doesn't have to be constrained to the youth, there are toys designed for adult entertainment as well. Some examples of this include LEGO's Bugatti Chiron Kit for car and puzzle lovers, and the Superheroine blank female action figure for artistic customization and creative expression.
Top 40 Toys Trends in July
40
Bluetooth-Connected Fidget Cubes
The 'Masta Box' Fidget Toy Enables Play and Productivity
39
Screen-Free Activity Toys
The 'Story Ball' Helps Children Develop Their Motor Skills
38
Plastic-Free Water Balloons
This Water Balloon Kit Teaches How to Make Spherified Water
37
Immersive Story Orbs
Storyballs are a Fun, Screen-Free Way to Engage Kids
36
Toy-Storing Activity Workstations
The IO Doodle Box Encourages Crafting and Organization
35
Multipurpose Fidget Pens
The 'OrbitPen' Lets You Play without Breaking Your Concentration
34
Customizable Action Figures
The Superheroine Blank Female Action Figures are Personalization-Ready
33
Emotional Communication Toys
The 'AMICA' Smart Toy Helps Children with Autism Learn About Feelings
32
Spooky Nighttime Board Games
The ThinkFun Shadows in the Forest Needs to be Played in the Dark
31
DIY AI Robot Kits
The Smartibot Kit Demystifies AI by Turning It into a Do-it-Yourself Toy
30
Infinitely Spinning Tops
The LIMBO Top is Implicitly Inspired by 'Inception'
29
Stacking Educational Coding Robots
The 'TacoBot' Lets Kids Create and Code in a Fun Manner
28
Pixelated Desktop Puzzle Toys
'Zero Pixels' Requires Users to Leave No Empty Space
27
Dog-Inspired Youth Accessories
Smoko's New Milo Corgi Collection Offers a Backpack and a Diffuser
26
Action Cam Toy Cars
The Hot Wheels 'Zoom In' Car was Developed by Mattel and GoPro
25
Playful Gelatin Kits
Jell-O Play Snacks Encourage Creativity by Mixing Snacktime and Playtime
24
Sustainability Focused Table Games
The 'Labyrinth' Educational Toy Teaches Players About Recycling
23
Internet Search-Themed Games
Big Potato's 'Weird Things Humans Search For' Looks at Web Searches
22
AI-Powered Cardboard Robots
Smartibot is a DIY Cardboard Robot That Uses Artificial Intelligence
21
Empowering Inclusive Dolls
Ellen Brudet's Coloured Goodies Celebrates Uniqueness in Beauty
20
AR-Infused Laser Blasters
Nerf's Laser Ops Pro Blasters Utilize AR for Single-Player Experiences
19
Customizable Character Coding Robots
The Ozobot 'Bit' Offers STEAM Activities Right Out of the Box
18
Cute Cthulhu Plushies
The 'C is for Cthulhu' Baby Plush is a Cozy Take on the Lovecraft Monster
17
Interactive Board Game Books
The 'GAMEBOOK' Packs a Number of Ancient Pastimes
16
Playful Cardboard-Repurposing Apps
IKEA Toybox Uses AR to Bring Used Cardboard Boxes to Life
15
Connected Cube Games
The GoCube is a Smart Reimagining of the Rubik's Cube
14
Baby Raptor Figurines
These 'Baby Blue' Statues are Official 'Jurassic World' Collectibles
13
Intergalactic Saga Card Games
The Star Wars Han Solo Sabacc Card Game is Authentically Inspired
12
Robotics Engineer Barbies
Barbie has Partnered with Tynker to Teach Kids About Coding
11
Playful Engineering Kits
Electric Motors' Catalyst Box Challenges Kids to Build and Create
10
Artful 60s-Inspired Toy Cars
These Toy Car Miniatures are Fun for Kids and Adults Alike
9
Chic Americana Board Games
The Shinola Backgammon & Checkers Game Set is Premium
8
Transformative Bakery Toys
Premium Toys' Sweet Pups Morph from Plush Dogs to Realistic Sweets
7
Responsive Anime Robots
The 'HelloPika' Pikachu Talking Robot Toy is Interactive
6
Screen-Free Coding Robots
Botley Teaches Children How to Code Through Fun Immersive Activities
5
Empowering STEM-Building Sets
Wonderhood Toys Encourages Young Girls to Learn About Engineering
4
Robotic Kids Coding Games
RoboFellow Lets Kids Enter Commands and Run Real Code
3
Parental 8-Bit Games
NERF France Created 'Be a Hero Again' to Help Parents Feel Cool
2
AR Coding Robots
Pai Technology's Augie Robot Encourages Creativity and Teaches Kids How to Code
1
Collectible Scientific Playsets
Learning Resource's Beaker Creatures Enables Kids to Explore
Related Ideas
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Kid-Friendly 3D Printers
The Kidoodle MiniBox A1 Bolsters Creativity & STEM Learning
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Adorable AI Conversational Toys
FoloToys Use AI To Offer Love, Entertainment, and Learning
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Talkative AI Toys
Bubblepal is a World-First Interactive Talking Toy Based on AIGC Technology
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
General-Purpose Robots
Boston Dynamics X Toyota Research Institute Partner in Robotic Development
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Sensory Stimulated Toy Cars
Hot Wheels' Flippin’ Fast Die-Cast Cars are Made with ASAN
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Engaging Musical Humanoid Toys
The 'musicBOT' Toy Robot Concept Plays Music in an Interactive Way
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Playful AI Tools
Morrama Releases Concept Collection of AI Tools for Children's Mental Health
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
Racing League Toy Collaborations
LEGO and Formula 1 Announce their Multi-Year Partnership
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
AI-Powered Desktop Robots
The 'Doly' Companion Robot is Advanced and Educational
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
AI-Powered Toy Cars
Rocar is an Interactive Ride-On Robot Car for Kids Ages Two to Six
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Programming Code-Powered Toy Cars
The 'Zerone 2' Teaches Kids Programming Basics in a Fun Way
AI Coloring Books
Coloring Pages AI Takes Personalization to New Heights with AI Technology
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Personalized AI Stories
Magic Bookshelf Places Your Child at the Center of Personalized Adventures
Smart Sensory Toys
Peel&Play Has Interlocking Pieces That Can Be Peeled & Rebuilt
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Branded Education Engagement Reports
The LEGO Education Report Offers a Look into the Classroom
Kid-Friendly Digital Coloring
PalettePlay.art Has Customizable Coloring Book Templates
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Iconic Doll-Inspired Exhibitions
Barbie: The Exhibition Opens at London's Design Museum
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Reprogrammable Robot Companions
Quarky Teaches Kids AI, Robotics and Programming Through Play
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Youth-Focused Architectural Toys
The Freckled Frog's 'Happy Architect' Toy is for Curious Youth
Baby-Focused Learning Toys
Matchstick Monkey's Playtime Toys Help Babies Develop Fine Motor Skills
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
DIY Robotics Toys
The WindBots from Thames & Kosmos are Intricate Learning Toys
Gamified Digital Learning Platforms
Khired Kids Teaches Children Robotics, Coding, and More
Resilient Play Platforms
Hot Wheels' Challenge Accepted Fosters a Growth Mindset in Kids
Mess-Free Eco Craft Kits
Brainstorm's Create N Colour Let Kids Magically Paint with Water
STEM Education Classroom Robots
The Sphero BOLT+ Works in Three Programming Modes
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Transformer Robots-Powered STEAM Education
Wefaa Robotics Recently Secured Seed Funding
AI-Driven Financial Education Games
Money Smarts Unveils AI Financial Game on Indiegogo
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Gamified Silicone Toys
The 'KULBUTOO' is a Fidget Toy that Uses Physics to Entertain Users
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Artist-Inspired Flower Puzzle Sets
BelgianDesigner's LEGO Ideas is Inspired by Murakami's Work
Realistic Sports Car Puzzles
LEGO Unveils a New Ultimate Car Concept Series Set with 2,891 Pieces
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Custom AI Learning Stories
LearningStory Creates AI Topic-Based Stories to Engage Young Learners
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
AI Kid's Coloring Tools
ColorCraft AI Offers Educational and Engaging Art for Kids
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Child-Friendly AI Doodles
Dodoboo Uses AI to Turn a Child's Doodles into Art
DIY Nail Art Printers
Preemadonna's DIY Nailbot Kit Gets Girls Interested in STEM
AI-Empowered Vehicle Designs
Toyota Research Institute Plays Around with Generative AI
AI-Powered Drawing game
Doodle Play Tasks Players to Use Strategy and Imagination
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Personalized AI Storytelling Apps
Story Creator AI Takes Aspects From a Child's Personality
Play-Encouraging Intational Holidays
The UN Officially Marks the Inaugural Day of Play
AI-Powered Safety Training
UpSkill Teaches Children Safety with Scenario Based Training and AI
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills