It's one thing to have an imaginative ad -- that shows off the creativity of the advertisers who came up with it -- but it's quite another thing to have an ad that encourages imagination.
Toyota, for example, had the brilliant idea of turning to children for its latest campaign. The 'Dream Car of the Day' campaign had over 600,000 children in 75 countries submit drawings of their dream car. Each one was brought to life using a variety of different methods, including CGI, 3D-printing and stop-motion animation.
Books, like children, are another excellent source to tap for imagination. The Book Culture advertisements feature the tagline "imagination got there first," suggesting that all of our biggest achievements were previously imagined within literature.
21 Examples of Imaginative Ads
From Animated Car Campaigns to Foretold Future Book Ads:
Vasiliki Marapas — Dec 10, 2014 — Marketing
21
Fairy Tale Anime Fashion
The Latest Alice + Olivia Campaign Stars an Enchanting Lisa Cant
20
Surrealist Couture Campaigns
The Luisa Via Roma Home Campaign is Barbie-Inspired
19
Vibrantly Graphic Fashion Ads
The Sonia Rykiel Spring-Summer 2014 Campaign Stars Karen Elson
18
Budget-Concious Movie Ads
The Lemonade Film Production Campaign is Epic on a Small Scale
17
Superhero LEGO Mashups
The 'LEGO: Fiction Meets Fiction' Billboards Emphasize Guardian Characters
16
Hybrid Animal Ads
This 'Cat-erpillar' Campaign from Scrabble Blends a Cat and Caterpillar Together
15
Literary Adventure Ads
The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
14
Softened Shipping Ads
The inXpress 2014 Campaign Turns Big Objects into Plushies and Sponges
13
Sweater Wig Ads
The El Ropero Campaign Urges Donations for Kids with Cancer
12
Animated Car Campaigns
Toyota Animates Dream Cars Drawn by Children on Vine
11
Whimsical Daydreamer Lookbooks
The DAGDA Autumn/Winter 2014/2015 Collection is Imaginative
10
Wishful Superpower Illustrations
'Orange France' Illustrates the Superpowers its Customers Want
9
Teddy Bear Perfumes
The Moschino Toy Fragrance is Designed by Jeremy Scott
8
Caged Human Ads
The Go Outside Outdoor Magazine Campaign Urges People to Escape Confinement
7
Surreal Car Ads
These Renault Car Ads Show the Whimsical Places You'll Go
6
Artistic Mother-Daughter Ads
Hopi Hari's Ads Make Use of Angela Hendricks' Mother-Daughter Art
5
Foretold Future Book Ads
These Book Culture Ads Show Fiction Getting to an Idea Before Reality
4
Imagination-Inducing Book Ads
These Ads for Penguin Books Force Vivid Imagery into Your Thoughts
3
Artistic Camper Ads
This Kleenex Commercial Uses the Tissue To Create Dusty Rear Window Art
2
Imaginative Braille Ads
This Comeco de Vida Campaign Brings Life to Classic Literary Characters
1
Imagination-Invigorating Cleansers
IdeasLab Invents Creative Soap for Enhancing Brain Power
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
GenAI Brand Films
The Origin of Toys"R"Us Brand Film Was Made with OpenAI's Sora Tool
AI-Powered Choose-Your-Own Adventure Books
Playbrary GPT Merges Literature with Gaming
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Cinematic GenAI Campaigns
The Know-It Alls by Perplexity is a Movie-Style Trailer
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Book-Inspired Public Benches
Madrid City Council Launched the Sit Down to Read 2024 Campaign
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Digital Twin Advertising Partnerships
Coca-Cola's New Partnership Harnesses Nvidia's AI Technology
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Electronic 3D Book Concepts
The bbook Concept is Designed for the Visually Impaired
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Car Manuel Novellas
Audi Merged Its Car Owner Manuals with Seven Novellas on World Book Day
AI Coloring Books
Coloring Pages AI Takes Personalization to New Heights with AI Technology
AI Bedtime Stories
Storyville Helps Parents by Creating Magical Experiences for Their Children
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Historical Humankind Coffee Books
Hungry Minds Presents The Book to Nurture Childlike Curiousity
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
AI-Generated Illustrated Libraries
PictoGraphic Boasts a Library of Over 40,000 images
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Personalized AI Bedtime Stories
Good Night Bedtime Stories Includes Your Child's Name & Interests
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Personalized AI Stories
Magic Bookshelf Places Your Child at the Center of Personalized Adventures
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
AI Storytelling Platforms
Story.com Combines AI with Creativity for Limitless Possibilities
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Creativity-Promoting AI Tools
Desenio Has Introduced the Empowerning 'Imaginator Ai Creator'
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
AI-Powered Design Apps
Adobe Launches an AI-Powered Mobile App Called Adobe Express
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Generative Art-Wrapped Cars
Kaoru Tanaka Wraps the INFINITI QX80 in Digital Artwork
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Kid-Friendly Portable Projectors
Little Tikes' Story Dream Machine Supports Early Literacy
AI Story Developing Apps
Story Diffusion Creates Comics and Storylines Based on Your Prompts
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
AI-Powered Bedtime Stories
Sleepytales Creates Custom Bedtime Stories with Engaging Narrations
Personalized Comic Book Creation
DreamCanvas Creates Comic Adventures Starring Your Loved Ones
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
AI-Powered Bedtime Storytelling
Augie Storytelling Uses Auto-Generated Video Clips
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Personalized AI Storytelling Apps
Story Creator AI Takes Aspects From a Child's Personality
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Beginner Artistic Inspiration
Drawing Prompts Helps Artists Develop a Consistent Practice
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids
Daily Inspirational Quotes
Models of Life Offers Real, Inspirational Quotes and Narratives