It's one thing to have an imaginative ad -- that shows off the creativity of the advertisers who came up with it -- but it's quite another thing to have an ad that encourages imagination.
Toyota, for example, had the brilliant idea of turning to children for its latest campaign. The 'Dream Car of the Day' campaign had over 600,000 children in 75 countries submit drawings of their dream car. Each one was brought to life using a variety of different methods, including CGI, 3D-printing and stop-motion animation.
Books, like children, are another excellent source to tap for imagination. The Book Culture advertisements feature the tagline "imagination got there first," suggesting that all of our biggest achievements were previously imagined within literature.
21 Examples of Imaginative Ads
From Animated Car Campaigns to Foretold Future Book Ads:
Vasiliki Marapas — Dec 10, 2014 — Marketing

21
Fairy Tale Anime Fashion
The Latest Alice + Olivia Campaign Stars an Enchanting Lisa Cant

20
Surrealist Couture Campaigns
The Luisa Via Roma Home Campaign is Barbie-Inspired

19
Vibrantly Graphic Fashion Ads
The Sonia Rykiel Spring-Summer 2014 Campaign Stars Karen Elson
18
Budget-Concious Movie Ads
The Lemonade Film Production Campaign is Epic on a Small Scale
17
Superhero LEGO Mashups
The 'LEGO: Fiction Meets Fiction' Billboards Emphasize Guardian Characters
16
Hybrid Animal Ads
This 'Cat-erpillar' Campaign from Scrabble Blends a Cat and Caterpillar Together
15
Literary Adventure Ads
The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
14
Softened Shipping Ads
The inXpress 2014 Campaign Turns Big Objects into Plushies and Sponges
13
Sweater Wig Ads
The El Ropero Campaign Urges Donations for Kids with Cancer
12
Animated Car Campaigns
Toyota Animates Dream Cars Drawn by Children on Vine
11
Whimsical Daydreamer Lookbooks
The DAGDA Autumn/Winter 2014/2015 Collection is Imaginative
10
Wishful Superpower Illustrations
'Orange France' Illustrates the Superpowers its Customers Want
9
Teddy Bear Perfumes
The Moschino Toy Fragrance is Designed by Jeremy Scott
8
Caged Human Ads
The Go Outside Outdoor Magazine Campaign Urges People to Escape Confinement
7
Surreal Car Ads
These Renault Car Ads Show the Whimsical Places You'll Go
6
Artistic Mother-Daughter Ads
Hopi Hari's Ads Make Use of Angela Hendricks' Mother-Daughter Art
5
Foretold Future Book Ads
These Book Culture Ads Show Fiction Getting to an Idea Before Reality
4
Imagination-Inducing Book Ads
These Ads for Penguin Books Force Vivid Imagery into Your Thoughts
3
Artistic Camper Ads
This Kleenex Commercial Uses the Tissue To Create Dusty Rear Window Art
2
Imaginative Braille Ads
This Comeco de Vida Campaign Brings Life to Classic Literary Characters
1
Imagination-Invigorating Cleansers
IdeasLab Invents Creative Soap for Enhancing Brain Power
Related Ideas
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
AI-Powered Creative Marketing Tools
RYA x Qrious Insight Partner for Ad Campaign Generation
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Imaginative Buildable Magazines
LEGO and WALLPAPER Presents the Over The Moon Magazine
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Sci-Fi Thriller Insurance Ads
State Farm's Severance-Inspired Car Insurance Ad Speaks to Gen Z & X
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
AI-Driven Product Photoshoots
Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
AI-Powered Choose-Your-Own Adventure Books
Playbrary GPT Merges Literature with Gaming
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Origin Story Ads
Pacifico Unveils Its 'Find Your Own Way' Ad Campaign
AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Cinematic GenAI Campaigns
The Know-It Alls by Perplexity is a Movie-Style Trailer
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Creative Auto Campaigns
The Electric Capri Campaign Revives a Legend with Modern Flair
Vivaciously Redefined Car Brands
Jaguar Debuts its 'Copy Nothing' Campaign
Sensory Cat Food Campaigns
WHISKAS' Purradise Imagines Worlds to Satisfy Every Type of Cat
Cake-Themed Commercials
KFC Thailand’s Birthday Ad Turns the World Into Cake
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Easy Drawing Inspiration
Simple Drawing Ideas Offers Creative Prompts For All Skill Levels
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
AI Bedtime Stories
Storyville Helps Parents by Creating Magical Experiences for Their Children
Whimsical Garden Product Campaigns
Where the Good Things Gro Brings the Enchanted Garden to Life
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Sleep Poverty Awareness Campaigns
Ikea Canada Introduces the Sleepless Lamp Calmpaign
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Humorous Car Ads
The 'SNL' Volkswagen Ad Reunites ‘The Californians’ Cast for a Hilarious Ride
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
AI-Generated Ad Tools
X’s Grok Could Transform Marketing for Brands
Personalized AI Stories
Magic Bookshelf Places Your Child at the Center of Personalized Adventures
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Piano-Centric Campaigns
Kawai Pianos are Instrumental to Life in a New Global Campaign
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Creative Writing Hubs
Prompt IQ Helps Writers Share, Discover, And Test Creative Writing Ideas
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Music-Based Car Campaigns
Toyota Indonesia Launched 'Toyota Lofi Drive Beats'
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Blockbuster Film-Saga Ice-Cream Ads
Häagen-Dazs Unveiled its 'Not So Fast, Not So Furious' Spot
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
AI Video Advertisement Generators
AdCreative.ai Showcases anAI-Powered Product Videoshoot Model
Emotive AI Actors
CreatorKit Helps Businesses Create Video Ads with Hyper-Realistic AI People
Personalized Story Creators
Story Spark Helps Create Magical, Personalized Stories for Children
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Heartwarming Bank Campaigns
Chase's Next Thing You Know Campaign Captures a Full Life
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Content Ideation Tools
The Content Ideas Generator Creates 12 Ideas in Seconds
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Children's Story-Inspired Libraries
Studio Vapore Reimagines the Western Academy Library
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Kid-Friendly Portable Projectors
Little Tikes' Story Dream Machine Supports Early Literacy
AI-Powered Bedtime Stories
Sleepytales Creates Custom Bedtime Stories with Engaging Narrations
AI Story Developing Apps
Story Diffusion Creates Comics and Storylines Based on Your Prompts
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Mental Health-Centric Childrens Books
The 'Mindy & Mind' Book Explores Children’s Mental Wellness
Personalized Story Creators
TinkerTell Offers AI-Crafted Stories That Make Every Child the Hero
Personalized Comic Book Creation
DreamCanvas Creates Comic Adventures Starring Your Loved Ones
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Resilience-Focused Children's Books
Savvy Suzanna Inspires Young Entrepreneurs with Creativity
Personalized Toddler Tales
The Spark Book Creates Custom Stories with Your Toddler as the Hero
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Personalized AI Storytelling Apps
Story Creator AI Takes Aspects From a Child's Personality
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Customizable Children's Stories
Storyland Illustrated Personalized Ebook Creates Custom Stories
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Beginner Artistic Inspiration
Drawing Prompts Helps Artists Develop a Consistent Practice
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Children-Focused Literacy Campaigns
Scholastic Focuses on Expanding Access to Books
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child