'Orange France' Illustrates the Superpowers its Customers Want
Megan Facciuolo — March 21, 2014 — Art & Design
References: twitter & designtaxi
French telecommunications company Orange France has come up with an artistic and interactive way to advertise for its new 4G connection. Through Twitter, the company is asking its customers to request the type of superpowers they would want to have by using the hashtag #monsuperpouvoir (my superpower in English). The company commissioned illustrators to draw the requests and post the results on the social network.
Most of the requests are very imaginative and not your typical "flying" superpower. One illustration is based on the request of having arms that can stretch wide enough that you can find things without moving; another is being able to witness historic events. Some people didn't even want powers for themselves, but for their household items: imagine a washing machine that never "steals" socks. My personal favorite is being able to undo your real life mistakes with the ctrl + z keystroke.
The witty illustrations are being consistently uploaded to the company's Twitter page, and include the requester's Twitter handle in both the image and tweet.
Most of the requests are very imaginative and not your typical "flying" superpower. One illustration is based on the request of having arms that can stretch wide enough that you can find things without moving; another is being able to witness historic events. Some people didn't even want powers for themselves, but for their household items: imagine a washing machine that never "steals" socks. My personal favorite is being able to undo your real life mistakes with the ctrl + z keystroke.
The witty illustrations are being consistently uploaded to the company's Twitter page, and include the requester's Twitter handle in both the image and tweet.
Trend Themes
1. Interactive Advertising - Companies can use interactive social media campaigns similar to Orange France's superpowers campaign to engage with and advertise to customers.
2. Customizable Products and Services - Businesses can offer customizable products and services to meet the unique needs and desires of customers, as seen in Orange France's customized superpower illustrations.
3. User-generated Content - Companies can leverage user-generated content to create engaging and creative advertising campaigns, like Orange France's use of customer superpower requests to create illustrations.
Industry Implications
1. Telecommunications - Telecommunications companies can use creative and imaginative advertising campaigns like Orange France's superpowers campaign to showcase new products and services to customers.
2. Media and Entertainment - Media and entertainment companies can incorporate customer engagement and user-generated content into their marketing strategies, similar to Orange France's use of customer superpowers requests to create illustrations.
3. Consumer Goods - Consumer goods companies can offer customizable products and services that meet the unique needs and desires of customers, as inspired by Orange France's customized superpower illustrations.
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