We all were told fairytales when we were young, but does that mean we aren't interested in the "happily ever after" as adults? This cluster of grown-up fairytale innovations show that just because you have grown up, does not mean that you have grown out of loving fairytales. We just need slight alterations like adult-friendly storylines and not so happy endings.
From fairytale heroine pin-ups to Shrek weddings, enjoy these grown-up fairytale innovations.
Implications - Consumers enjoy seeing pop culture re-contextualized because it offers the viewer something familiar to connect with in a new and exciting way. Businesses can profit by reinvigorating consumer interest in old products by giving their goods an updated design.
51 Grown-Up Fairytale Innovations
50
Fairytale Heroine Pin-Ups
J. Scott Campbell 'Disney Princess' Series Gives Disney Divas a Makeover
49
Dark Fairy Taletography
The Morbid Photo Manipulation of Larissa Kulik
48
Surreal Fairytale Photography
Flux Fotography's 'Alice in Wonderland' Goes Down the Rabbit Hole
47
Fairytale Photography
Tim Walker Brings Our Your Inner Princess Fantasies
46
Dark Fairytale Heroines
Disney 'Twisted Princess' Series from Artist Jeffrey Thomas
45
Gruesome Fairytale Interpretations
Marina Storme Embodies a Bloody Queen of Hearts
44
Fairytale Boob Jobs
Dina Goldstein Unveils Modern Truths in the Fallen Princesses Project
43
Naughtyfied Fairytales
With the Release of Burton's Hit, Naughty Clones Pop Up
42
Fairytale Beds
Fantasy Furniture That Lets You Wake Up in a Dream
41
Naughty Fairytales
Melissa's Modern Heroine Photography
40
Dior's Fairytale Inspiration
Midnight Poison Muse A Contemporary Cinderella
39
Fairytale Fashion Ads
Meltin Pot Campaign
38
Fairytale-Inspired Jewellery
Reinventing Alice in Wonderland Through Accessories
37
Fashionable Fairytales
Alexandra Zaharova & Ilya Plotnikov Create Couture Heroines
36
Edgy Fairytale Editorials
Marcela Abal Acosta's 'Alice' Takes a Twisted Turn Down the Rabbit Hole
35
Fairytale Look Books
Tarina Tarantino Launches Whimsical Wizard of Oz Photoshoot
34
Riveting Fairytale Photography
'A Story of Fairies' by Salvador Pozo is Untraditional
33
Fairytale Fashion
Cinderella Gowns and Princesses on Peas
32
Fairytale Footwear
Maison Martin Margiela's Glass Slippers Cost a Fantastical Fortune
31
Fashionable Fairytale Shoots
PetOrly's 'Pride and Prejudice' Features Lush Landcapes
30
Using Fairytale Heroes to Promote Reading
Literacy Foundation Ads
29
Ethereal Fairytale Gowns
Elie Saab Spring Haute Couture 2010 is Whimsical
28
Twisted Fairy Tales
'Little Bad Riding Hood' Shows the Wolf Who's Boss
27
Pop Art Fairytales
Check Out the Adorable Artwork of Christina Tsevis
26
Fairytale Perfume Ads
Naomi Watts Wishes on a Star for 'Angel' by Thierry Mugler
25
Empowering Fairytales
Beatriz Martin Vidal 'Little Red Riding Hood' Series Modernizes a Classic
24
Fairytale Homicides
Julia Murakami's Miniature Murderous Dioramas
23
Fairytale Editorials
Vogue UK Editorial Inspired by Roald Dahl
22
Fairytale Gowns
Jason Wu Fall 2009 Charms New York Fashion Week
21
Talking Mirror Melds Security and Fairy Tale
20
Fireplace Fairytale Fashion
Lady Gaga Enchants in US Vogue December 2009
19
Fairy Tale Fashion Shoes
Footwear by 'Miss L Fire' Fit For Cinderella and Snow White
18
Dressed-Down Princess Fashion
Vivienne Westwood FW2010 Collection Practices Lo-Fi Glam
17
Dark Rapunzel Photography
Numero Korea February 2010 Shows Fairytale Fashions
16
Psychedelic Fairytales
LM Studios Lives Happily Ever After With This Collection
15
Elderly Fairytale Heroines
Sabugosa Ad Illustrates That Children's Books Last Forever
14
'Shrek' Weddings
Ogre Theme is a New Twist on Fairytale Marriage
13
Fairytale Eviltorials
Isabeli Fontana Strikes a Sinister Pose in W Korea Magazine
12
Objectified Fairytale Characters
Pinocchio Gets Hunky in an Unbuttoned Shirt for Mr. Min
11
Fairytale Headbands
Headwear by WhichGoose Adds Whimsy to Your Wardrobe
10
Medieval Fairytale Gowns
Arzhiyeva Sisters' Creations Inspired by Traditional Chechen Dress
9
Modern Fairytale Style
Philippe Starck Reworks Little Red Riding Hood Cashmere Cloak (UPDATE)
8
Fairytale Character Illustrations
Michael Kutsche's 'Alice in Wonderland' Designs for Tim Burton
7
German Magazine Marketing
Fairytale Campaign
6
Metal Detectors for Fairytale Characters
Pinocchio on SKY Satellite TV
5
Fairytale Weddings
Peter Pan and Tinkerbell Tie the Knot Complete With Pixie Dust
4
Fairytale Commercials
Toma Leche Milk Ads
3
Fairy Tale Glassware
"Method of Drinking Fairy Tale" by D-BROS
2
Fairytale Paintings
Alice in Wonderland's Duchess Gets Her Own CASE Painting
1
Fairytale Denim
Levi's Ads Show 'Little Toughies' in Children's Stories
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Enchanting Film-Inspired Capsules
The Wicked x ALDO 2024 Collection Features Whimsical Details
Stop-Motion Film-Inspired Footwear
Converse and Coraline Join Forces on a Special Collection
Sparkly Onion-Flavored Rings
The Funyuns Princess Bag Features Edible Glitter
Cartoon-Transformed Algae Exhibits
Hello Kitty and Algae Collide Worlds for Expo 2025 in Japan
Fairytale-Inspired Lipsticks
M·A·C Partnered with Disney to Release 'Royal Ball'
Spooky Infant Essentials
Hello Bello and Beetlejuice Collaborate on Limited-Edition Diaper Designs
Cartoon-Inspired Body Care
Lush Debuts a Humorous Shrek-Inspired Body Collection
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Retooled Reimagined Lifestyle Sneakers
Masha Popova Remixes a Pair of adidas Superstars
Characterized Filmic Drinkware
Starbucks Debuts Wicked-Inspired Drinkware
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Cult Film-Inspired Fashion Collections
Rodarte Draws Inspiration from Beetlejuice Beetlejuice
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Enchanting Body Care Sets
The Lush Holiday Sets are "Un-dupable," Visually Appealing & Functional
Movie-Musical Luggage Collabs
The Béis x Wicked Collection Celebrates Contrasting Styles
Enchanted Film-Inspired Hotel Stays
The Hilton Debuts Whimsical Elphaba and Glinda-Themed Suites
Color-Changing Cupcake Mixes
Betty Crocker's Wicked-Themed Baking Kit Turns Green or Pink
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Y2K Jewelry Collabs
Claire's x Sliving Brings Paris Hilton's Style to a New Generation
Repurposed Patchwork Footwear
ReImagined by UGG Gives New Life to Leftover Leathers & Suedes
Cinematic Stop-Motion Sneakers
The Converse x Coraline Collection Pays Homage to the Film
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Whimsical Film-Based Clogs
The Wicked x Crocs Collaboration Reinterprets the Witches of Oz
Disney-Inspired Lipsticks
Mac's 40 Disney Favourites in Princess Incognito Lasts 10 Hours
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Elf-Themed Baked Product Lines
Pillsbury’s Funfetti Debuts Products for the 2024 Holiday Season
Kidult Baby Shoes
MSCHF's Super Baby Collection Supersizes Chunky, Colorful Footwear
Spooky Film-Inspired Halloween Costumes
Spirit Halloween Launches Beetlejuice Beetlejuice Costumes
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Underwater-Created Whimsical Handbags
Coperni and Disney Present the Ariel Swipe Hangbag
Spooky Candle Collections
Goose Creek Candle Company Taps Beetlejuice in Its New Capsule
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Film-Inspired Whimsical Rental Homes
Airbnb Adds the Latest Addition to its Icons Program
Luxe Cartoon-Adorned Apparel
Acne Studios Launches a Playful Collaboration with Moomin
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Witchy Musical Juice Refreshments
The Robinsons Wicked Drinks Come with an On-Pack Promotion
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Juice-Branded Summer Campaigns
Revl Fruits' 'Grow Up Never' Campaign Lets a Fan be a Waterpark VP
Retro Adorable Animated Adventures
Care Bears & Strawberry Shortcake Join on The Care Berry Switch
Statement-Making Bridal Veils
Madison Chamberlain Makes Colorful, Non-Traditional Wedding Veils
Collectible Kidult Meals
The McDonald's Kerwin Frost Box Reintroduces McNugget Buddies
Whimsical Candy Suites
Haribo's Treat Retreat Immerses All Ages in a Whimsically Joyful Experience
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
Adult-Specific Happy Meals
The Post Chicken & Beer is Now Serving an Adult Happy Meal
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Musical-Inspired Whimsical Beverages
Starbucks Dreams Up Theatrical Drinks Celebrating Wicked
Animation-Inspired Collaborative Streetwear
Highsnobiety Presents a Special Pixar Collection
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Toy Film-Inspired Perforated Shoes
The Buzz Lightyear Crocs is Detailed with Themed Motifs
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Reimagined Beloved Character Comics
Marvel and Disney Imagine Mickey Mouse and Friends as Heroes
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Animated Creature Jewelry Collections
The Trolls x Swarovski Collection Is Vibrant and Fun
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Cozy Cartoon-Themed Collaborations
Pleasing Launches a Whimsical Collaboration Inspired by Disney
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Ukrainian Folktale-Inspired Fashion Collections
FROLOV Presents the Spring 2025 Collection
Thematic Ombre-Effect Sneakers
Ground Up x Walmart Debut The 'Wicked High-Top Sneakers'
Fairy Tale-Inspired Puzzle Sets
LEGO Creates Snow White and the Seven Dwarfs’ Cottage
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
Imitation Book Accessories
Novel Bookwallets Mimics Novels and Film Books for Small Leather Goods
AI Bedtime Stories
Storyville Helps Parents by Creating Magical Experiences for Their Children
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Swamp Bathing Experiences
Lush's Book a Swamp Transports Bathers to Shrek's Home
Festive Cafe Limited Merchandise
A New Range of Dunkin' Merchandise Prepares for Halloween
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
Animated Movie Apparel
Boxlunch Celebrates Dreamworks Animation Films with an Exclusive Collection
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Expansive Cinematic Clothing Ranges
The Primark x Wicked Collection Gets Fans Ready for the Movie
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Dupe-Inspired Shower Gels
Lush Created Four New Versions of Its Iconic Snow Fairy Shower Gel
Valentine’s Day-Inspired Cannabis Products
Incredibles Launches the Exclusive 50 Shades of Grape
Actor-Supported High Jewelry Campaigns
BULGARI Debuts Zendaya & Anne Hathaway for Eternally Reborn
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
Anime Horror-Style Reimaginations
Sanrio's Hello Kitty is Remixed in Junji Ito Artwork Styles
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Whimsical Fairy Tale-Like Bedding
Piglet in Bed Has Launched a New Spring Bedding Collection
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Eerie Film-Inspired Apps
The 'Welcome To The Afterlife Generator' Transforms Selfies
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Life Lesson Animated Cartoons
Gary Vaynerchuk Launches the VeeFriends Cartoon Series
Good-Natured Mischief Toys
Slumberkins' Vlad & Frank Midnight Mischief Set Teaches Responsibility
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Reimagined Film Brick-Form Shows
LEGO Recreates Iconic Pixar Films for Bricktoons on Disney+
Japanese Anime-Inspired Puddings
Shiro-Hige’s Cream Puff Factory is Serving Spirited Away Puddings
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Mythical Creature Ice Pops
Bomb Pop Unicorn Wonder Was Created with Anna Cathcart
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Kid-Friendly Portable Projectors
Little Tikes' Story Dream Machine Supports Early Literacy
AI-Powered Bedtime Stories
Sleepytales Creates Custom Bedtime Stories with Engaging Narrations
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Fairy Tale-Inspired Residential Homes
Rancho Mirage Hosts Disney's First Storyliving Community
Customizable Children's Stories
Storyland Illustrated Personalized Ebook Creates Custom Stories
Expansive Children's Story Collections
KidTales PLR Helps Cultivate a Love of Reading
Cartoon Movie NFT Capsules
Disney is Venturing Into the World of NFTs with 'Disney Pinnacle'
Dainty Tale-Inspired Candles
Goose Creek Introduces The World of Peter Rabbit Candle Collection
Cartoon Franchise Trading Cards
Ravensburger Debuts the New Disney Lorcana Set 'Into the Inklands'
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Iconically Located Wedding Pop-Ups
Couples Can Wed in Times Square This Valentine's Day
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child
Animation-Inspired Themed Hotels
Disneyland Resort Debuts the New Pixar Place Hotel