The McDonald's Kerwin Frost Box Reintroduces McNugget Buddies
Laura McQuarrie — November 29, 2023 — Pop Culture
References: buzzfeed
McDonald's has amplified its success with adult Happy Meals and celebrity collaborations, and the Kerwin Frost Box is a new collaboration that targets grown-up fast food lovers with reimagined McNugget Buddies. This nostalgic collaboration includes a choice of 10-piece Chicken McNuggets or a Big Mac, World Famous Fries, a soft drink and a special McNugget Buddy collectible that has been reintroduced for the first time in more than 25 years.
The McNugget Buddies sport mix-and-match outfits and designs inspired by Kerwin's childhood experiences and the belief that everyone deserves freedom of authentic self-expression. Collectible characters include Kerwin Frost, heroic Uptown Moe, the ever-optimistic Waffutu and Darla the dreamer.
This new collab follows the success of last year's Cactus Plant Flea Market Box and McDonald's fans being vocal about wanting to experience childhood again.
The McNugget Buddies sport mix-and-match outfits and designs inspired by Kerwin's childhood experiences and the belief that everyone deserves freedom of authentic self-expression. Collectible characters include Kerwin Frost, heroic Uptown Moe, the ever-optimistic Waffutu and Darla the dreamer.
This new collab follows the success of last year's Cactus Plant Flea Market Box and McDonald's fans being vocal about wanting to experience childhood again.
Trend Themes
1. Adult Happy Meals - The success of McDonald's adult Happy Meals shows a growing trend of targeting grown-up fast food lovers with nostalgic collaborations.
2. Celebrity Collaborations - McDonald's collaboration with Kerwin Frost is part of a larger trend of partnering with celebrities to create unique fast food experiences.
3. Collectible Reintroductions - The reintroduction of the McNugget Buddies after 25 years indicates a trend of bringing back collectible items from the past.
Industry Implications
1. Fast Food - The collaboration between McDonald's and Kerwin Frost presents an opportunity for fast food chains to target grown-up customers with nostalgic experiences.
2. Retail - The reintroduction of collectible items like the McNugget Buddies opens up an industry opportunity for retailers to capitalize on the demand for nostalgia.
3. Food Packaging - The success of adult Happy Meals and the popularity of collectible items in fast food collaborations highlights the need for innovative food packaging solutions in the industry.
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