These Gen-Z beauty innovations range from Disney-themed K-Beauty collections to expressive cosmetic lines for tweens. Standouts like the Innisfree & Disney range pay homage to iconic animated films -- like the popular Toy Story franchise -- while Petite 'n Pretty's makeup range lets kids express themselves in a safe and age-appropriate way. The brand's products are not only gentle on skin and free of harsh toxins but are also pediatrician-approved.
Other notable Gen-Z beauty innovations include Spectrum Collections' Minnie Mouse makeup brush set and pouch, and Nuest Cosmetics' Chic2Cheek cushion compacts. While Spectrum Collections' limited edition brush set appeals to Disney fans of all ages, Nuest Cosmetics' product is geared toward consumers looking to customize their makeup. This is thanks to the fun sticker sets included within each package.
30 Gen-Z Beauty Innovations
From Expressive Gen-Z Cosmetics to Disney K-Beauty Collaborations:
Jana Pijak — Jan 8, 2019 — Life-Stages
30
Gen Z-Targeting Makeup Brands
Marta Veludo & Another Studio Produce a Whimsical Brand Identity
29
Expressive Gen Z Cosmetics
Petite 'n Pretty Shares Safe, Pediatrician-Approved Makeup for Kids
28
Customizable Cushion Compacts
Nuest Cosmetics' Chic2Cheek Dual Cushion Compacts Come with Stickers
27
Whimsical Cosmetic Pop-Ups
The Winky Lux Experience is Styled as a Photo-Friendly Retail Museum
26
Fantasy-Inspired Brush Sets
Flawless Lighting Released an Alice in Wonderland Makeup Set
25
Gen Z Beauty Brands
'My Mood' is a Youthful New Brand from the Founder of Nails Inc
24
Disney Makeup Brush Sets
Box Lunch Created a Lilo and Stitch Makeup Brush Kit
23
Rainbow Glitter Sunscreens
Sunshine + Glitter's Seastar Sparkle SPF 50 Boasts a Cake Fragrance
22
Face Mask Sticks
Milk Makeup's Skincare Products are Packed in Ready-to-Use Face Mask Applicators
21
Kid-Friendly Body Mists
'Sniffy' is a Conceptual Collection of Body Sprays for Kids
20
Pizza-Themed Makeup Palettes
Glamlite Cosmetics' Pizza Palette Boasts 18 Boldly Colored "Toppings"
19
Sleeping Princess Headbands
This Sleeping Beauty Accessory is Made for Makeup Application
18
Disney K-Beauty Collections
Innisfree & Disney Collaborated on Toy Story Limited-Edition Makeup
17
Collaborative Cartoon-inspired Cosmetics
Sugarpill Cosmetics Partnered with Little Twin Stars
16
Child-Focused Cosmetic Brands
Petite ‘N Pretty Offers High-Quality Makeup Geared For Kids
15
Cat-Stamped Lipstick Lines
Winky Lux's Cat Lipsticks are Chic and Adorable
14
Glittery Cosmetic Gels
This Mermaid Glitter Gel Offers Youthful Cosmetic Experimentation
13
Multi-Use Glitter Sticks
Milk Makeup's Glitter Sticks Have Been Released in Two New Colors
12
Disney-Themed Cosmetic Lines
L'Oreal's Disney-Themed Lipstick Cosmetic Line is Available Now
11
Pre-Teen Self-Care Products
'Blume' Makes Empowering Products for Pre-Teens Going Through Puberty
10
Cartoon Dog-Themed Cosmetics
The New innisfree Collection Boasts Peanuts' Snoopy on the Packaging
9
Simple Glitter-Filled Eyeshadows
The Ciaté London Glitter Storm Palette is Perfect for Travel
8
Cartoon Mouse Makeup Accessories
These Minnie Mouse Makeup Brushes are Ideal for Disney Fans
7
Lifestyle-Centric Acne Treatments
Frezyderm's Teen Acne Treatments Destigmatize the Skin Condition
6
Kid-Friendly Essential Oil Sets
The dōTERRA Kids Collection Supports the Mind, Body & Emotions
5
Cartoon Cat Sheet Masks
The Crème Shop Recently Introduced a Series of Sanrio Sheet Masks and More
4
Colorful Celebration Skincare
Rituals' 'Ritual of Holi' for Teens Takes Cues from Indian Tradition
3
Beauty Lab Toys
Thames & Kosmos' 'Creative Cosmetics Lab' Teaches Chemistry Through Beauty
2
Collaborative Gen Z Skincare
Simple Launched Limited-Edition Skincare with Girl Band 'Little Mix'
1
Teen-Friendly Skincare Sets
SkinOwl's Skincare Starter Kit Addresses Concerns with Five Products
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Ultra-Cushiony Lip Balms
Star Balm's Hydrating Formula Pairs Fun Flavors with Vibrant Packaging
Cosmetic-Toting Tumblers
The e.l.f. Cosmetics and Stanley Collab Introduces Lip Oil Holders
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Playful Plush Skin Products
Tonymoly Collaborates with Squishmallows to Delight Gen Z Consumers
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
High-Spirited Lipstick Lines
Young Entrepreneur Ziye Burgess Unveils an Empowering Lipstick Line
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Natural Luxurious Makeup Collections
Chanel's Les Beiges Collection Delivers Impeccable Results
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Disney-Inspired Home Fragrances
Aroma360 Transports Individuals into the Magical World of Disney
Disney-Inspired Eyewear Collections
Pair Eyewear Has Introduced the Mickey & Friends Collection
Youthful Apple-Inspired Skincare Lines
Origins Recently Launched the Youthtopia Collection
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
K-Pop-Backed Cosmetic Lines
NACIFIC Launches a New Line Inspired by the K-Pop Group ATEEZ
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
Cartoon-Inspired Makeup Launches
Colourpop is Bringing Back Winx Club X Colourpop Collection 2.0
Disney-Inspired Lipsticks
Mac's 40 Disney Favourites in Princess Incognito Lasts 10 Hours
Teen-Targeted Skincare Products
InstaNatural Besties Offers Fun Ways for Teens to Enjoy Skincare
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Luxe Lemon Meringue Skincare
Nuxe's Sweet Lemon Skincare Range Targets Gen Z
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
K-Beauty Streaming Series Cosmetics
This Squid Game Beauty Collection Celebrates Season Two
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Back-To-School Beauty Kits
ESW Beauty Launches the Glow Getter Kit
Kid-Friendly Beauty Events
Beauty Explorer Day Sparks Kids' Interest in the Beauty Industry
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Movie-Musical Skincare Collabs
The Wicked x Beekman 1802 Collection Celebrates Duality
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Portable Tinted Sunscreens
NUDESTIX Boasts the NUDESCREEN BLUSH TINT SPF 30
TV-Inspired Makeup Collections
Rare Beauty Launches 'Only Murders in the Building' Cosmetic Duo
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Pre-Aging Skincare Solutions
Neutrogena Collagen Bank Features Kenvue's Patented Technlogy
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Gen Z Eyewear Collabs
Florence by Mills & National Vision Launched Fashion-Forward Eyewear
Non-Toxic Kid-Friendly Make-Up Kits
Klee Naturals' Kids' Makeup Kit Boasts Natural Ingredients
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Cozy Cartoon-Themed Collaborations
Pleasing Launches a Whimsical Collaboration Inspired by Disney
Micro-Peptide Moisturizers
Neutrogena Collagen Bank Addresses Gen Z's Aging Concerns
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Gen Alpha Skincare Expansions
Evereden Expands to Southeast Asia in 2024 to Target Gen Alpha
Gen Alpha Fragrance Rollerballs
Petite N' Pretty is Targeting Gen Alpha with its Latest Products
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
Teen-Friendly Cosmetic Lines
Bonjou's Teen Line is the Ultimate Beauty Cheat Sheet
Cartoon-Based Lifestyle Bundles
The Hello Kitty x Kitsch Collab Features Styling Essentials
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Disney-Inspired Eye Shadows
MAC Partnered with Disney to Release an Aladdin-Themed Palette
Confidence-Boosting Youth Bodycare
C by Claire's Shares Fragrances and Bodycare for Gen Zalpha
Collaborative Beauty Collections
Nudestix Partners with Glamzilla for Limited-Edition Blush Kit
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
Evocative Everyday Fragrances
Modern Magic is a Fun, Affordable Fragrance Brand for Gen Z
Aquatic Cosmetic Collections
Sigma Beauty Disney The Little Mermaid Collection Has Five Pieces
Sustainably Luxe Face Oils
Nakie Coquette Offers Retro-Inspired Beauty Products
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Y2K Anime Makeup Palettes
Nekoyanin's Y2K Baby Palette Expands Beyond Eyeshadow
Gen X Beauty Brands
Molly Sims Launches Yse Beauty for Those 40 Years and Older
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
High-Impact Eye Crayons
Half Magic's Sparklestik Eye Crayon Creates Bold Looks with a Swipe
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
K-Pop-Inspired Eyewear
The K-Pop Collection by Zenni Optical Gleans from Style Idols
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Celebratory Cosmetic Collections
The Pixi 25 Years of Glow Collection is Arriving Now
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Ageing-Friendly Skincare Systems
Collage Beauty Introduces The Pro-Aging Skincare System
Bakery Brand Beauty Products
Sprinkles Cupcakes Beauty Products Will Arrive in 2025
Cartoon-Inspired Makeup Lines
ColourPop Teams Up with Pokémon on a New Makeup Capsule
Eco-Friendly Sun-Kissed Eyeshadows
NUDESTIX Unveils Sustainable Nude Beach Eye Palette
Comfort-Focused Beauty Collections
Rare Beauty's Find Comfort Collection is Thoughtful
Travel Beauty Kits
ESW Beauty Launches Two Travel-Friendly Kits for the Holidays
Eye-Catching Acne Solutions Packaging
ZitSticka is Bringing Products to Target in New Packaging
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Holiday Movie Makeup Collections
The NYX Professional Makeup Home Alone Collection is Expansive
Wintry Beauty Metaverses
Essence's Kingdom of Essentia Engages Players on Roblox
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Refreshed Beauty Jingles
Maybelline Reworked the Maybe It’s Maybelline Jingle for a New Generation
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Y2K-Inspired Eyeshadow Palettes
ColourPop Released a Nostolgic Eyeshadow Palette
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Kid-Friendly Hotel Amenities
Vanity Group Offers Soothing, Entertaining Hotel Amenities for Kids
Affordable Holiday Beauty Sets
Babe Original Debuts Exclusive Holiday Gift Sets
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Ultra-Flexible False Eyelashes
V by Velour Delivers the Features Gen Z Beauty Consumers Desire
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Romantic Regency Makeup Collections
The Kiko Milano Bridgeton Makeup Collection is Refined
Southeast Asia Beauty Expansions
Esmi Skin Minerals Launches Its Product Range in Southeast Asia
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Plumping Plant-Powered Cosmetics
GXVE Beauty by Gwen Stefani is Launching Two New Products
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Premium Indian Beauty Kiosks
Character Cosmetics Opens its New Lulu Mall Kiosk for Indian Shoppers
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Vibrant Salon Capsules
Kinn Studio x Tenoverten Presents a Juicy Nail Polish Duo Set
Eco-Conscious Beauty Lines
dhartii is Introducing a New Beauty & Skincare Category
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Youthful Overnight Masks
The Bouncy & Firm Sleeping Mask Provides Pre-Aging Support for Gen Z
Natural Beauty Brand Expansions
Yensa Beauty Expands Its Producst to Norstrom Stores
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products