Glamlite Cosmetics' Pizza Palette Boasts 18 Boldly Colored "Toppings"
Laura McQuarrie — December 13, 2018 — Fashion
Countless cosmetic brands take inspiration from confections for their makeup products, yet beloved savory foods rarely get the same kind of appreciation—but Glamlite Cosmetics' Pizza Palette is helping to change this.
The Pizza Palette is branded as an indulgent palette with "18 mouth-watering toppings," which range from "healthy greens" to "spicy reds and oranges." In keeping with this theme, the shade names like 'Black Olives,' 'Bacon' and 'Pepperoni' are simple and food-themed. Naturally, the cruelty-free and vegan eyeshadow palette comes in a round shape and packaging that is dressed like a pizza, featuring many of the ingredients that are named in the unique makeup palette.
Quickly, the Pizza Palette has become a social media sensation as a satisfying alternative to the many eyeshadow palettes inspired by ice cream, chocolate and cake.
The Pizza Palette is branded as an indulgent palette with "18 mouth-watering toppings," which range from "healthy greens" to "spicy reds and oranges." In keeping with this theme, the shade names like 'Black Olives,' 'Bacon' and 'Pepperoni' are simple and food-themed. Naturally, the cruelty-free and vegan eyeshadow palette comes in a round shape and packaging that is dressed like a pizza, featuring many of the ingredients that are named in the unique makeup palette.
Quickly, the Pizza Palette has become a social media sensation as a satisfying alternative to the many eyeshadow palettes inspired by ice cream, chocolate and cake.
Trend Themes
1. Food-inspired Makeup Palettes - Opportunity for cosmetic brands to create makeup palettes inspired by savory foods like pizza.
2. Unique Shade Names - Brands can innovate by using creative and playful names for makeup shades, similar to Glamlite Cosmetics' Pizza Palette.
3. Social Media-driven Cosmetic Trends - Increasing popularity of eyeshadow palettes on social media platforms creates opportunities for brands to tap into viral sensations.
Industry Implications
1. Cosmetics - Cosmetic companies can capitalize on the trend by creating food-themed makeup palettes.
2. Packaging - Opportunity to design unique and eye-catching packaging for makeup products, incorporating food-inspired themes.
3. Social Media Marketing - Brands can leverage social media platforms to promote and sell their unique and trendy makeup products.
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