The top February 2018 toy trends aim to inspire grown-up traits in kids, including everything from inventiveness and bravery to empowerment.
To inspire creative problem solving through play, The Real Play Coalition scanned and replicated the design of Einstein's original childhood toy blocks so that they can be 3D printed and enjoyed by kids of all ages. In a similar spirit, General Mills is encouraging inventive thinking by launching a series of special-edition cereal boxes that transform into incredible Rube Goldberg machines.
Although ghosts, zombies and other creatures can induce fear in even the bravest adult, a new wave of toys for kids embraces scary themes. While the GhostStop 'BooBuddy' is equipped to detect electromagnetic fields for the purposes of tracking paranormal activity, the Tiny Epic Zombies board game is centered around getting players to survive the apocalypse. Similarly, Noises At Night is styled as an amateur detective mystery game that is set in a spooky house.
Top 25 Toys Trends in February
From 3D-Printed Genius Toys to Ghost-Detecting Teddy Bears:
Laura McQuarrie — Feb 25, 2018 — Life-Stages
25
Interactive Kids Composting Units
The 'Fytó' Teaches Food Waste Awareness for Young Ones
24
Fishmonger Puzzle Games
The 3D Tuna Dissection Puzzle Challenges Users to Recall Anatomy
23
3D-Printed Genius Toys
The Real Play Coalition's 'Open Einstein' Replicates a Genius' Playthings
22
Eco-Friendly Miniature Furniture
EcoBirdy Makes Children's Furniture That Teaches About Recycling
21
Eco-Friendly Cork Toy Blocks
These Construction Toys by QURKIES are Soft and Silent
20
Juvenile Sleep Companion Clocks
The 'Tick Tock Turtle' Kids Alarm Clock Teaches Routine and More
19
Nostalgic Collectible 90s Figures
The Kidrobot Nickelodeon Nick 90s Blind Box Minis are Retro
18
Smartphone-Requiring Games
The 'GAME of PHONES' Game is for Those Who are Always on Their Phone
17
Collectible Drag Queen Figurines
These Funko Pop! Vinyl Figures Star the RuPaul’s Drag Race Cast
16
Interactive Restaurant Activities
Toronto's Richtree Market Offers Fun Farm and Pizza-Making Games
15
Braille-Teaching Toys
The BecDot Helps Blind and Visually Impaired Kids Learn Braille Early On
14
Ghost-Detecting Teddy Bears
The GhostStop 'BooBuddy' Hides Advanced Technology in a Plush Toy
13
Interactive Child-Focused Reading Tools
Square Panda is Using Technology to Encourage Kids to Read
12
Zombie Survivalist Board Games
'Tiny Epic Zombies' Has Players Fighting to Survive the Apocalypse
11
LEGO-Focused Kids Games
LEGO's Partnerhsip with Tencent Will Allow LEGO Licensed Games in China
10
Cheating-Sanctioning Board Games
Hasbro Will Release a Monopoly Cheaters Edition This Autumn
9
App-Driven WWII Board Games
The 'UBOOT' Board Game Puts Players Onboard a U-Boat
8
Toddler-Focused Synthesizer Toys
The Blipblox Houses Pro Musical Features in a Kid-Friendly Casing
7
Anatomic Heart-Shaped Plush Toys
The 'I Heart Guts!' Heart is the Perfect Gift for Valentine's Day
6
Royal Guard LEGOs
The Royal Guard Minifigure is a Collectible LEGO Exclusively at Hamleys
5
Amateur Detective Card Games
'Noises At Night' Has Players Solving Mysteries in a Spooky House
4
Transformative Cereal Boxes
The Rube Goldberg General Mills Cereal Boxes Turn Into Machines
3
Cooling Candy Packaging
Candyrific's Expressions Everyday Fans are Decorated with Emoji Characters
2
Anti-Cheating Gaming Chatbots
'Monopoly CheatBot' on Facebook Resolves Board Game Disputes
1
Cardboard Gaming Kits
Nintendo Labo Introduces DIY Kits for the Nintendo Switch
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Spooky Pop-Up Launches
The Spirit Halloween 2024 Animatronic Collection Has Been Released
Kid-Friendly 3D Printers
The Kidoodle MiniBox A1 Bolsters Creativity & STEM Learning
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Halloween-Ready Animatronic Line-Ups
HalloweenCostumes.com Debuted Its 2024 Halloween Animatronics
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Storytelling AI Teddy Bears
Skyrocket's PLAi Poe the AI Story Bear is Voiced by ElevenLabs Tech
Cartoon-Inspired Plush Toys
Build-A-Bear Unveils a New Super Mario Collection with Accessories
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Spooky Interactive Toy Designs
Mattel Boasts the MEGA Monster High Frankie Stein's Boo-k Lab
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Cuddly Plush Collectibles
Build-A-Bear Workshop's SKOOSHERZ are Made for Hugging
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Spooky TV Series Dolls
Mattel Released a New Wednesday Addams Collection
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Edible Adventure Game Sets
'Gummyquest' Transforms Tabletop Gaming Pieces into Gummy Candies
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Shareable QSR Meal Toys
McDonald's Happy Meal Now Offers Two Toys to Gift this Holiday Season
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Candy Refill Pop-Ups
M&M's Rescue BOOths Replenish Halloween Treats in Areas of High Demand
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Spooky Lunch Snack Ranges
These General Mills Halloween Products Come in New and Returning Options
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Collectible Plush Board Games
Clue: Squishmallows Edition is a Must-Have for Collectors
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Cubic Video Game Candies
The PEZ Minecraft Collection is Arriving in September
Ghostly Adventure Refreshments
These New ICEE Flavors Celebrate Ghostbusters: Frozen Empire
Halloween-Only Candy Bar Varieties
These New Hershey's Halloween Treats are Arriving for 2024
Candy-Themed Gaming Experiences
Sour Patch Kids and Roblox Partnered on a New Experience
Plush Space-Traveling Bears
Build-A-Bear Launches a New Bear Named GiGi with Axiom Space
Playful AI Tools
Morrama Releases Concept Collection of AI Tools for Children's Mental Health
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Toy-Themed Ice Creams
These Two New Turkey Hill Ice Creams Come in Two Flavors
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Seasonal Character Mashup Cereals
Monsters Frightful Friends Cereal Has Four Flavors in One Box
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
Squishy QSR Toy Collaborations
McDonald's Squishmallows Happy Meal Arrives on December 26
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Egg-Centric Metaverse Games
American Egg Board Launched a Tower of Eggs Pop-Up on Roblox
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Brainteaser Advent Calendars
The Project Genius Advent Calendar Shares 12 Days of Puzzles
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Spooky Treat-Inspired Calendars
Ferrero Unveils its 31 Days of Halloween Countdown Calendar
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Halloween-Themed Treat Boxes
The Sugar Plum Halloween Boo Box is Packed with Seasonal Sweets
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Good-Natured Mischief Toys
Slumberkins' Vlad & Frank Midnight Mischief Set Teaches Responsibility
Interactive Monster Collectibles
Zuru's Smashers Horror House Comes in Coffin-Shaped Packaging
Haunting Gaming Adventures
The New Hauntii XBOX Game Is Super Mario Inspired
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
DIY Robotics Toys
The WindBots from Thames & Kosmos are Intricate Learning Toys
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Ghost-Busting Green Cookies
Insomnia Cookies Just Debuted a Ghostbusters: Frozen Empire Collection
Transformer Robots-Powered STEAM Education
Wefaa Robotics Recently Secured Seed Funding
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Gamified Silicone Toys
The 'KULBUTOO' is a Fidget Toy that Uses Physics to Entertain Users
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Simplistic Dynamic Game Experiences
Joelle Tindall Created the Unique Touch Egg Game
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Block Puzzle Modular Dollhouses
Gavin Portillo and Mario Ledo Create a Dollhouse Concept
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Colorful Bear Bluetooth Speakers
MoMA Joins Medicom Toy Corporation on the Audio Color Block 400%
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Child-Friendly AI Doodles
Dodoboo Uses AI to Turn a Child's Doodles into Art
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Chocolatier Holiday Games
Purdys Chocolatier's 'Where's Philbert?' Game is Launching for Easter
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Special Birthday Promotions
Build-A-Bear Workshop is Celebrating Over 25 Million Birthdays
AI Birthday Party Invites
Teddy Party Helps Parents Send Invites to Their Kid's Birthday
Light-Powered Racing Toys
Light’n Race Uses and Teaches Fundamental Physics Principles
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Recordable Stuffed Animals
DubiDo Factory Plushies Come with a Complimentary Voice Recording
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child