The Real Play Coalition's 'Open Einstein' Replicates a Genius' Playthings
Laura McQuarrie — January 31, 2018 — Art & Design
References: openeinstein & 3dprint
'Open Einstein' by The Real Play Coalition is a project that involved taking a 3D scan of Einstein's original childhood toy blocks and replicating them in 3D printing files so that anyone can reproduce the toys and tap into their inner genius. As Einstein and many other revolutionary thinkers throughout history have used play as a tool for creative thinking, this playset offers a fun way for people of all ages to put themselves in a different mindset.
The Real Play Coalition is a collaboration between Unilever, the LEGO Foundation, the IKEA Group and National Geographic that aims to prioritize play as a means of teaching and encouraging disruptive thinking.
At the World Economic Forum, The Real Play Coalition brought along the original wooden box of building blocks that Einstein played with as a child, as well as 3D-printed replicas of the toys for people to play with.
The Real Play Coalition is a collaboration between Unilever, the LEGO Foundation, the IKEA Group and National Geographic that aims to prioritize play as a means of teaching and encouraging disruptive thinking.
At the World Economic Forum, The Real Play Coalition brought along the original wooden box of building blocks that Einstein played with as a child, as well as 3D-printed replicas of the toys for people to play with.
Trend Themes
1. 3d-printed Toys - The trend of creating 3D-printed toys offers an opportunity for disruptive innovation in the toy industry to personalize designs and manufacture on demand.
2. Play-based Learning - The trend of prioritizing play as a means of teaching offers an opportunity for disruptive innovation in the education industry by creating interactive and engaging learning experiences.
3. Replicating Historical Toys - The trend of replicating historical toys using 3D printing offers an opportunity for disruptive innovation in the museum industry to offer unique interactive experiences for visitors.
Industry Implications
1. Toy Industry - The toy industry can leverage 3D printing technology to bring personalized and unique toy designs to market on demand.
2. Education Industry - The education industry can create interactive and engaging learning experiences based on the trend of prioritizing play as a means of teaching.
3. Museum Industry - The museum industry can offer unique interactive experiences for visitors by replicating historical toys using 3D printing technology.
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