There's something very magical about reading fairytales and immersing yourself in that fantasy land of characters, and these fairytale ad campaigns are utilizing those alluring elements to draw in viewers.
Fairytales often feature storylines with characters having to face evil villains or strenuous circumstances in order to gain their happy ending, and it is that adventurous and whimsical element that seems to engage and attract both children and adults alike. By infusing fairytale elements and characters into ad campaigns, marketers are able to creatively reference childhood stories and concepts that viewers will be able to relate to.
From fairytale condiment ads to twisted Disney campaigns, these inventive fairytale ad techniques will surely make an impression with their magical storybook references.
31 Fairytale Ad Campaigns
From Fabled Restaurant Campaigns to Classic Fairytale Book Ads:
Tana Makmanee — Aug 20, 2013 — Marketing
31
Surreal Submerged Fashion Ads
The Wonderland Couture by Feline Blush Campaign is Magical
30
Tragic Fairytale Couple Photography
The Jeff Bark for i-D Magazine Editorial is Dark
29
Dior's Fairytale Inspiration
Midnight Poison Muse A Contemporary Cinderella
28
Fairytale Fashion Ads
Meltin Pot Campaign
27
Twisted Disney Campaigns
The '13th Street Horror Channel' Ads Kill Off Cinderella and Snow White
26
Using Fairytale Heroes to Promote Reading
Literacy Foundation Ads
25
Fairytale Peeled Fruit
The Wusthof Knives Snow White Ad Divulges a Knack for Detail
24
Fantastical Plastic Surgery Ads
The Clinica Dempere Campaign is Inspired by Fairy Tales
23
Enchanting Forest Fashion Ads
The Vera Wang Fall 2013 Campaign Stars a Nature-Loving Shu Pei
22
Farcical Fairytale Dating Ads
The McCann Erickson JDate Poster Promotes Serious Relationships
21
Fairy Tale Polish Ads
The Avon Colortrend Contos de Fadas Campaign is Entirely Enchanting
20
Famous Apples to Promote Cereal
Eve & Snow White for Kellogs
19
Crucial Fruit Campaigns
Murilo Rangel Apple Ads Emphasize the Importance of Bite
18
Fairy Tale Dating Ads
The Match.com Campaign Helps Find True Love Wherever
17
Whimsical Woodland Campaigns
Brooks' Unquestionable British Tradition Ad is Fashionably Foresty
16
Moonlit Ad Campaigns
The Dangerously Beautiful Hermes Fall '10 Campaign
15
Elderly Fairytale Heroines
Sabugosa Ad Illustrates That Children's Books Last Forever
14
Fantasy Fashion Campaigns
Abandon Your Nightmares With Meltin'Pot
13
Objectified Fairytale Characters
Pinocchio Gets Hunky in an Unbuttoned Shirt for Mr. Min
12
Homeless Fable Character Ads
The So Acao Solidarity Movement Campaign Encourages Book Donations
11
Fairytale Condiment Ads
The Banuete Chilero Campaign Recreates Racy Princesses from Childhood
10
Classic Fairytale Book Ads
The Gandhi Bookstores Ogilvy Ads are Immersed in Fantasy
9
Fabled Restaurant Campaigns
The Caminho de Casa Print Ads Take a Fairytale Turn
8
Fairy Tale Murder Commercials
The Three Little Pigs Advert by The Guardian Tells a Dark Story
7
Fairytale-Inspired Menswear
The superNova. AW13 Lookbook Takes Cues from 'Snow White'
6
Self-Sufficient Heroines
Fairytale Femmes in Home Depot's DIY Ads Don't Need Men
5
Religious Fairy Tale Ads
The Viva e Deixe Viver Campaign Compares Prayers to Stories
4
Modernized Fairy Tale Ads
Sky Broadband Invites You to Live 'Happily Ever After'
3
Fairytale Commercials
Toma Leche Milk Ads
2
Fairytale Denim
Levi's Ads Show 'Little Toughies' in Children's Stories
1
Whimsical Storytelling Ads
Characters Come to Life in AT&T's Bedtime Stories Commercial
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Halloween-Inspired Pretzel Campaigns
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Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Hug-Inspired Olympics Campaigns
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Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Sporty Fashion Spring Campaigns
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AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Anime Restaurant Meals
McDonald's is Inviting Manga Fans into the Real World of WcDonald's
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Witchy Musical Juice Refreshments
The Robinsons Wicked Drinks Come with an On-Pack Promotion
Whimsical Snack Machines
Jaffa Cakes Assembled an Interactive Installation to Entice Gen Z
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Coffee Milk Campaigns
Kristen Wiig Stars in the Ad for the Craveable New Dunkin' Dunkalatte
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Anime-Themed Adorable Meal Sets
McDonald's Brings Hello Kitty x Yu-Gi-Oh! to the US
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
AI Bedtime Stories
Storyville Helps Parents by Creating Magical Experiences for Their Children
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Film-Inspired Cooking Series
The Cooking with Pixar Series Brings Fictional Dishes to Life
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Kid-Friendly Movie Meals
Ono Hawaiian BBQ Launched a New Ono Keiki Meal for Moana 2
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Whimsical World-Inspired Cookbooks
The Wizarding World Cookbook Dreams Up Fantastical Desserts
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Global Scotch Whisky Campaigns
DEWAR'S Debuts its 'Here's to the Story' Campaign
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Personalized AI Stories
Magic Bookshelf Places Your Child at the Center of Personalized Adventures
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Adventurous Tourism Campaigns
Saudi Tourism Debuts its 'This Land is Calling' Campaign
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Personalized AI Storytelling
Storybook Magic is an AI App for Creating Personalized Stories
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Global Hospitality Campaigns
Raffles Hotels and Resorts Debuts 'The Butler Did It' Campaign
Budget-Friendly Airline Campaigns
Sunwing Vacations Debuts the Flynancial Advisor Campaign
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Story Personalization Platforms
Bedtimefable.AI Creates Magical Moments Through Storytelling
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Kid's AI Storytelling Platforms
Fairy Tales World: Kid Stories Narrates, and Explore Classic Tales
Whimsically Themed Holiday Cookbooks
This Disney Parks Holidays Cookbook Features 100 Dishes
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
AI-Powered Bedtime Stories
Sleepytales Creates Custom Bedtime Stories with Engaging Narrations
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Customizable Children's Stories
Storyland Illustrated Personalized Ebook Creates Custom Stories
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Filipino-Perspective City Campaigns
'Of Course, Hong Kong' Features Four Local Filipino Creators
Expansive Children's Story Collections
KidTales PLR Helps Cultivate a Love of Reading
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
New York-Centric Campaigns
Bergdorf Goodman’s ‘Toast of the Town’ Campaign Celebrates New York
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child
Children-Focused Literacy Campaigns
Scholastic Focuses on Expanding Access to Books