The Clinica Dempere Campaign is Inspired by Fairy Tales
Meghan Young — August 17, 2012 — Marketing
References: adsoftheworld & m.neatorama
The Clinica Dempere campaign is a clever play on classic fairy tales. It follows The Little Mermaid as she replaces her tail for a pair of new legs, the Frog Prince as he is transformed into a handsome young man again and the wicked witch who becomes a true stunner. Instead of relying on magic potions, kisses from princesses and other fantastical occurrences to change their appearance, this troop of fairy tale characters have undergone plastic surgery.
Conceived by ZEA BBDO, an ad agency based in Venezuela, the Clinica Dempere campaign may taint the storyline of these iconic fairy tales, but they will be appreciated for their humor. The Clinica Dempere campaign was art directed by Roberto Mondello with illustrations by Antonio Aponte.
Conceived by ZEA BBDO, an ad agency based in Venezuela, the Clinica Dempere campaign may taint the storyline of these iconic fairy tales, but they will be appreciated for their humor. The Clinica Dempere campaign was art directed by Roberto Mondello with illustrations by Antonio Aponte.
Trend Themes
1. Fairy Tale-inspired Campaigns - Opportunity for companies to create advertising campaigns that re-imagine classic fairy tales in a modern and humorous way.
2. Plastic Surgery Trends - Growing interest in plastic surgery as a means of self-transformation and achieving desired physical appearances.
3. Humor in Advertising - Incorporating humor into advertising campaigns as an effective way to grab the attention of consumers.
Industry Implications
1. Advertising - Opportunity for ad agencies and creative teams to develop innovative advertising campaigns that resonate with consumers.
2. Plastic Surgery - Potential for plastic surgery clinics to promote their services as a means of achieving desired transformations.
3. Illustration and Art - Demand for talented illustrators and artists to create visually appealing and engaging ad campaigns.
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