The Three Little Pigs Advert by The Guardian Tells a Dark Story
Harris Jay Rosenberg Alterman — March 2, 2012 — Marketing
References: guardian & boingboing.net
The Three Little Pigs Advert by The Guardian is a mockumentary-style video that tells the dark tale of the wolf’s murder. The advertisement was made to promote The Guardian’s open journalism program, which follows stories through written articles and social media.
In this darkened fairy tale example, the three pigs are arrested for murder and put on trial. Their story goes viral and everyone has something to say about their story. While some bloggers think the pigs were only defending their homes, others accuse them of being sick and twisted murders. As it becomes known that the wolf had asthma, the pigs are found guilty. The advert ends with people rioting in the streets accusing the banks of making the pigs commit murder.
The Three Little Pigs Advert by The Guardian brings a classic fairy into the real world and turns it into a story of murder and controversy.
In this darkened fairy tale example, the three pigs are arrested for murder and put on trial. Their story goes viral and everyone has something to say about their story. While some bloggers think the pigs were only defending their homes, others accuse them of being sick and twisted murders. As it becomes known that the wolf had asthma, the pigs are found guilty. The advert ends with people rioting in the streets accusing the banks of making the pigs commit murder.
The Three Little Pigs Advert by The Guardian brings a classic fairy into the real world and turns it into a story of murder and controversy.
Trend Themes
1. Mockumentary-style Commercials - This trend presents disruptive innovation opportunities for advertisers to create engaging and unconventional narratives that captivate audiences.
2. Dark Fairy Tale Storytelling - This trend opens up opportunities for creatives to reimagine traditional fairy tales and inject them with unexpected and thought-provoking elements.
3. Controversial Advertising Campaigns - This trend highlights the potential for brands to generate buzz and spark discussions by exploring provocative and controversial themes in their advertisements.
Industry Implications
1. Advertising - This industry can leverage mockumentary-style commercials, dark fairy tale storytelling, and controversial campaigns to create memorable and impactful advertisements for their clients.
2. Entertainment - This industry can explore mockumentary-style storytelling to create unique and immersive experiences for viewers, blurring the lines between reality and fiction.
3. Media and Journalism - This industry can use dark fairy tale storytelling techniques to engage audiences and bring attention to important social issues through their content.
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