The Gandhi Bookstores Ogilvy Ads are Immersed in Fantasy
Leslie Chen — May 18, 2011 — Business
References: advertlover & adsoftheworld
These Gandhi Bookstores Ogilvy ads, made for the Mexican book chain Gandhi Bookstores, feature a twist on classic children's books. Taking on a lifelike quality in their settings, the ads make you feel like the stories have come to life.
The Ghandi Bookstores Ogilvy ads illustrate classics like Alice in Wonderland, with Alice reading a book while perched on a mushroom and surrounded by a world of fantastical creatures. Also depicted in the Gandhi Bookstores Ogilvy ads is Little Red Riding Hood wearing her signature red cape in a cozy house located in a forest.
Taking on the same qualities as classic children's books, the Gandhi Bookstore Ogilvy ads are rich in fantasy and make you feel like you are being whisked away to another world.
The Ghandi Bookstores Ogilvy ads illustrate classics like Alice in Wonderland, with Alice reading a book while perched on a mushroom and surrounded by a world of fantastical creatures. Also depicted in the Gandhi Bookstores Ogilvy ads is Little Red Riding Hood wearing her signature red cape in a cozy house located in a forest.
Taking on the same qualities as classic children's books, the Gandhi Bookstore Ogilvy ads are rich in fantasy and make you feel like you are being whisked away to another world.
Trend Themes
1. Immersion Advertising - The use of immersive experiences and storytelling in advertising can create a deeper connection with the consumer and increase engagement.
2. Nostalgia Marketing - Creating ads that appeal to consumers' beloved childhood memories can create a strong emotional connection and build brand loyalty.
3. Visual Storytelling - Using visually stunning and engaging content to tell a story in advertising can capture the attention of the consumer and leave a lasting impression.
Industry Implications
1. Bookstores - Bookstores can create ads that take the viewer inside the story and immerse them in a fantasy world, increasing interest in reading and driving sales.
2. Publishing - Publishing companies can use immersive storytelling in their advertising to showcase the quality and uniqueness of their books, attracting new readers and customers.
3. Entertainment - Entertainment companies can use visually stunning advertising campaigns to promote their products and increase interest in movies, TV shows, and other forms of media.
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