The Banuete Chilero Campaign Recreates Racy Princesses from Childhood
Armida Ascano — January 3, 2011 — Lifestyle
References: leoburnett & ibelieveinadv
The recent Banquete Chilero campaign communicates the hot and sweet sauce's brand in a perfectly racy way. The illustrated ads feature fairytale princesses in hot poses, adding a touch of spice to everything nice.
Banquete Chilero is a hot sauce that boasts the right amount of zing, using sensually spicy princesses as the most simple and effective way to show this taste through visual aids. Check out the Banquete Chilero campaign in the gallery.
Implications - The use of cartoon imagery continues to be favored by many artists and companies that recognize the use of vibrant colors and imaginative designs remain popular with many consumers. Companies should continue to use this particular style when attempting to draw in consumers with vivid packaging, products and campaigns.
Banquete Chilero is a hot sauce that boasts the right amount of zing, using sensually spicy princesses as the most simple and effective way to show this taste through visual aids. Check out the Banquete Chilero campaign in the gallery.
Implications - The use of cartoon imagery continues to be favored by many artists and companies that recognize the use of vibrant colors and imaginative designs remain popular with many consumers. Companies should continue to use this particular style when attempting to draw in consumers with vivid packaging, products and campaigns.
Trend Themes
1. Provocative Advertising - Brands can use provocative or risqué advertisement to catch consumer attention and make their product stand out.
2. Nostalgic Marketing - Utilizing childhood icons like fairytale princesses in branding can target consumers' nostalgia and invigorate a sense of sentimentality.
3. Illustrated Packaging - Companies can incorporate playful and colorful illustrations on their packaging to make their products more visually-appealing and attractive to consumers.
Industry Implications
1. Food and Beverage - Food and beverage companies can use provocative advertising and nostalgic marketing to differentiate their products in an oversaturated market.
2. Advertising and Marketing - Ad agencies and marketing firms can suggest illustrative packaging as a disruptive innovation opportunity to reframe brand identity and stand out in a crowded marketplace.
3. Media and Entertainment - Media outlets and entertainment companies can benefit from incorporating vibrant cartoon imagery in their productions to pique consumers' interest and create favorable associations with their brand.
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