The Caminho de Casa Print Ads Take a Fairytale Turn
Meghan Young — November 21, 2011 — Lifestyle
References: ideia3.br & ibelieveinadv
There is something pretty magical about restaurants that are open 24 hours, and the Caminho de Casa ad campaign captures that feeling perfectly. Although most people never have to fear being late for a queen or having their car turn into a pumpkin, the magical quality in this campaign lies in the presentation of joviality from the evening continuing until the wee hours of the morning.
Conceived and executed by Ideia3 Comunicação, an ad agency based in Brazil, the Caminho de Casa ad campaign not only uses the Cinderella and Alice in Wonderland fairytales accurately and to great effect, it also capitalizes on society's current obsession with these stories and fables. Become mesmerized by this enchanting ad campaign.
Conceived and executed by Ideia3 Comunicação, an ad agency based in Brazil, the Caminho de Casa ad campaign not only uses the Cinderella and Alice in Wonderland fairytales accurately and to great effect, it also capitalizes on society's current obsession with these stories and fables. Become mesmerized by this enchanting ad campaign.
Trend Themes
1. 24-hour Restaurants - Opportunity for innovative dining establishments that cater to the demand for round-the-clock dining experiences.
2. Fairytale-inspired Marketing - Opportunity for brands to tap into the nostalgia and emotional connection consumers have with fairytales to create captivating advertising campaigns.
3. Storytelling in Advertising - Opportunity for ad agencies to leverage storytelling techniques to create engaging and memorable advertisements that resonate with consumers.
Industry Implications
1. Hospitality - Opportunity for hotels and restaurants to expand their business models and capture a larger market share by offering 24-hour dining options and creating immersive dining experiences.
2. Advertising - Opportunity for advertising agencies to incorporate fairytale elements in their campaigns and leverage the emotional connections consumers have with these stories to increase brand awareness and drive customer engagement.
3. Entertainment - Opportunity for entertainment companies to create immersive experiences that bring fairytales to life, catering to the growing consumer interest in fantasy and nostalgia.
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