The ESPN Body Issue 2014 is a great one that reinforces that there's no such thing as a perfect body type, since there is still a huge range in looks for those who are in peak physical condition. Depending on the activities these athletes engage in, sometimes this means that the models will have a heavier build, or one that is leaner and more petite, but equally powerful in its own way.
This annual special edition of the magazine is just one of the many ways to encourage a body positive message and teach everyone to love what they've got. Over the past year, companies like Aerie and Debenhams have made huge strides forward when it comes to issues like airbrushing, Photoshopping and representing a diverse range of beauty in campaigns.
35 Body Positive Campaigns
In Celebration of the Release of the ESPN Body Issue 2014:
Laura McQuarrie — Jul 9, 2014 — Marketing

35
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight

34
Hairy Armpit Photo Series
The 'Natural Beauty' Photo Series Celebrates Women with Underarm Hair

33
Nurturing Body Image Photography
This Thought-Provoking Food Photo Series is Ethereal
32
Mastectomy Survivor Photography
Monokini 2.0 Captures Images of Survivors in Unique Bathing Suits
31
Photoshopped Cultural Beauty Standards
Global Artists Manipulate Before & After by Ester Honig
30
Unrealistic Body Charts
This Graphic Explores Whether a Barbie Doll Body is Realistic
29
Positive Body Image Photography
Vogue's Annual Shape Issue 2009 Features 8 Beautiful Bodie
28
Realistic Underwear Models
These Underwear Models Realistically Represent the Male Population
27
Untouched Underwear Ads
The Aerie #AerieReal Campaign Moves Away from Photoshop and Supermodels
26
Diversified Beauty Photography
Selfridges' Hello Beautiful Imagery Celebrates All Kinds of Beauty
25
Viral Tattoo Activism
Kelly Davidson's Chest Tattoo Makes the Fight Against Breast Cancer Go Viral
24
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
23
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
22
Makeup-Less Magazine Covers
Scarlett Johansson Goes Natural in July Elle France
21
Plus-Sized Doll Makeovers
Plus Size Modeling's Plus-Sized Barbie is Stirring Controversy
20
Inspirational Wheelchair Fashion Models
Danielle Sheypuk is the First-Ever Wheelchair Model
19
Culturally-Confusing Doll Photos
Plastic Bodies by Sheila Pree Bright Explores Unrealistic Beauty
18
Liberating Feminist Illustrations
Carol Rossetti's Feminist Drawings Provoke Thought and Debate
17
Untouched Supermodel Spreads
Kate Moss is Photoshop-Free for Self Service December 2010
16
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
15
Supermodel Starvation Awareness
The Freja Beha Erichsen Doctors Without Borders Benefit
14
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
13
Positive Body Image PR
Meghan McCain Stands Up to Laura Ingraham on Twitter
12
Vulnerable Body Image Photography
Jen Davis Documents Her Life-Long Struggle with Obesity
11
Body Image Videos
The Magic Gap by Guy Aroch Addresses Women's Desire to Have Space Between Thighs
10
Touching Beauty Perception Sketches
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
9
Confidence-Seeking Promotions
The Dove 'Who Inspired You?' Campaign Encourages Self-Esteem
8
Disabled Mannequin Campaigns
The Pro Infirmis Realistic Mannequins Celebrate Bodies of All Kinds
7
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
6
Super Skinny Ad Bans
Drop Dead Ads Banned by ASA for Featuring Too-Thin Model
5
Unabashedly Confident Spoofs
The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip
4
Extreme Photoshop Spoofs
This College Humor Video Turns a Woman into the Unexpected with Photoshop
3
Dramatic Body-Morphing Films
The 'Plastic' Short Film Comments on Extreme Beauty Standards
2
Guerilla Stunt Webinars
Dove Hosted a Q&A Webinar to Take the Audience Behind the Scenes
1
Moving Weight Loss Ads
The Weight Watchers Australia Ad Asks Viewers to ‘Awaken Your Incredible’
Related Ideas
K-Pop Star Yoga Collections
BLACKPINK's Jisoo Sports Alo Yoga's Spring 2024 Collection
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Inclusive Lace Collections
Parade Debuts Everyday Lingerie Line 'That Lace' for All Bodies
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Love-Honoring Curated Gifting Series
JD Sports Rounds Up a Valentine's Edit to Celebrate Love
Body Acceptance-Focused V-Day Campaigns
Bluebella’s Valentine’s Campaign is Titled Love Letters
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Mobile-Compatible Body Scans
FitnessAI Has Introduced a New BodyScan Feature on its Platform
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Modest Influencer-Backed Gymwear
Gymshark Taps Leana Deeb to Design a Line of Modest Activewear
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Weight Wellness Campaigns
Atkins Way Invites Newcomers to the Low-Carb Lifestyle Movement
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
High-Performance Women's Activewear
Oner Active Unveiled its Legendary Capsule Collection
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Inclusive Sporting Initiatives
Neurodiversity Celebration Week is Supporting Neurodiverse Sports
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Substance Use Narrative Shifts
The Missing Issue Offers a New Perspective on Celebrity Struggles
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
Inclusive Marathon Campaigns
adidas Worked with Marathons to Support Neurodivergent Athletes
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Victory-Inspired Premium Fashion
Wales Bonner Presents the Marathon Collection for SS24
Luxury Pilates Capsules
Celine Unveils a New Pilates Apparel Line and Matching Accessories
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Athlete-Approved Deodorant Ranges
Degree Whole Body Deodorant is Being Promoted by JuJu Watkins
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Functional Athleisure Pieces
RVCA Drops its New VA Sport Collection Starring Alexis Ren
Energizing Bodycare Collections
Rare Beauty Awaken Confidence Inspires Joy and Vitality
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Everyday Athlete Skincare
Rugby Olympian Ilona Maher Launched Medalist for Female Athletes
Athlete-Centric Body Care Brands
Sloane Stephens Debuts Doc & Glo
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Cartoon-Themed Performance Wear
Disney x lululemon Delivers Stylish Cartoon Activewear
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Beauty-Branded Film Series
e.l.f. Beauty will Debut 'Show Your(s)e.l.f.' at Art Basel Miami Beach
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Celebrity-Led Underwear Campaigns
Calvin Klein's Spring 2024 Campaign Taps Jeremy Allen White
Youth Sports-Focused Initiatives
Gamechanger Launches the Stay & Play Champions Program
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Modern Wedding-Inspired Campaigns
Patrick Schwarzenegger Stars in SKIMS' Wedding Shop Campaign
Breast Cancer Awareness Tees
SPRHRA’s Launched a Limited-Edition Breast Cancer Awareness Tee
Tofu-Branded Women's Campaigns
Nasoya Launched its 'Power of 9 Campaign'
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Sustainable Sports Essentials
Reebok Unveiled the Performance-Focused Workout Ready Sports Bra
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Choreographed Retailer-Backed Commercials
Gap and Parker Posey Release a Movement-Focused Campaign
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Private Label Sports Apparel
The New Champs Sports Gear Spring/Summer Range Has Over 100 Pieces
Inspirational Athlete Campaigns
POWERADE Debuts the 'IT TAKES MORE TO GET THIS FAR' Campaign
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Athlete-Inspired Wellness Campaigns
Earth’s Splendor and Ben Sheppard Have Teamed Up
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Sweat-Reducing Advisers
The Old Spice Guy Supported Big Game Fans with the No Sweat Predictor
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Ballet-Inspired Altheticwear
CSB Debuts 'En Pointe' Collection with Influencer Isabelle Mathers
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Collaborative Fitness Initiatives
BÉIS x [solidcore] Partner for the 'BÉIS Sport Collection'
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Mental Well-Being Foundations
The AE Foundation Launched on World Mental Health Day
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
Performance Athleisure Collections
DICK'S Debuts the New 'Inspire' Performance Apparel Collection
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Athletic Actress Activewear Campaigns
The On Fall 2024 Campaign Stars Zendaya in the Swiss Alps
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Body-Conscious Undergarment Shops
Stripe & Stare Bra Shop Introduces Four New Bra Shapes
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Taekwondo Champion Sports Campaigns
adidas’ Latest Installment of 'You Got This' Stars Skylar Park
Diverse Empowerment Newsletters
The Beautiful Societies Delivers Uplifting, Informative Content
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Down Syndrome Awareness Campaigns
CDSS Debuts a Powerful National Awareness Campaign
Exercise Recovery Campaigns
California Almonds' National Recovery Day Kick-Starts the Offseason
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Fitness Club Pride Collaborations
Equinox Announces its Exhibition and Benefit Auction
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Waist Trainer-Focused Campaigns
SculptTouch Has Launched the #Sculpttouchatwork Initiative
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign