This College Humor Video Turns a Woman into the Unexpected with Photoshop
Laura McQuarrie — March 14, 2014 — Pop Culture
References: youtube & designtaxi
Digital body manipulation and the use of extreme Photoshop is fairly common in print, but this this funny College Humor video takes it to a whole other level.
The video stars off with a gorgeous model and announces that it will be showing Photoshop in reverse. In a few moments, the woman goes from being thin to plus size, to looking like a burn victim, but the Photoshopping doesn't stop there.
College Humor continues with the excessive digital manipulations by turning the woman's red bikini into three round very pepperoni-like circles... then her mottled skin starts to look more and more like a pizza. Since she was initally posed with both of her hands behind her head, it doesn't take much more work to complete the radical transformation from woman to slice of pizza.
The video stars off with a gorgeous model and announces that it will be showing Photoshop in reverse. In a few moments, the woman goes from being thin to plus size, to looking like a burn victim, but the Photoshopping doesn't stop there.
College Humor continues with the excessive digital manipulations by turning the woman's red bikini into three round very pepperoni-like circles... then her mottled skin starts to look more and more like a pizza. Since she was initally posed with both of her hands behind her head, it doesn't take much more work to complete the radical transformation from woman to slice of pizza.
Trend Themes
1. Digital Body Manipulation - Disruptive innovation opportunity: Develop software or tools that promote body positivity and create realistic digital representations of people.
2. Extreme Photoshop - Disruptive innovation opportunity: Explore the development of automated image analysis algorithms to detect and prevent excessive digital manipulation in advertising and media.
3. Reverse Photoshop - Disruptive innovation opportunity: Create a reverse image editing tool that allows users to undo the effects of digital manipulation and restore a more authentic appearance.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporate augmented reality (AR) technology into advertising campaigns to enhance transparency and provide consumers with interactive, real-time product information.
2. Fashion - Disruptive innovation opportunity: Utilize 3D scanning and modeling technologies to create virtual fashion experiences that showcase diverse body types and challenge traditional beauty standards.
3. Media and Entertainment - Disruptive innovation opportunity: Develop platforms and content that promote diverse and inclusive representation, challenging the prevalence of extreme digital manipulation and unrealistic beauty standards.
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