The Freja Beha Erichsen Doctors Without Borders Benefit
Marie — October 3, 2011 — Social Good
References: doctorswithoutborders.org & designscene.net
Malnutrition continues to be one of the greatest issues for many countries, currently affecting 195 million children worldwide -- but through the Freja Beha Erichsen Doctors Without Borders campaign, you can easily help put a stop to this condition. Working in conjunction with the 'Starved For Attention' DWB exhibit, Freja and fellow model (and rumored girlfriend) Arizona Muse are encouraging all members of the fashion industry to donate their earnings on October 4, 2011, to Doctors Without Borders.
Freja urged her colleagues to follow she and Arizona's lead in a letter eloquently saying, "Let us gather as an industry and give a day’s salary, whatever that may be, for Medecins Sans Frontiers (Doctors Without Borders) in order to help provide the much needed means for these incredible individuals to be able to help humanity and save lives. Let us help fight malnutrition and basic diseases that if left untreated are fatal."
Freja's initiative is incredibly inspiring and powerful, especially given the industry to which she belongs and the issue of body image that surrounds models. The concept of donating a day's earnings to a good cause is one that extends beyond the fashion world, and will hopefully encourage many others to contribute on October 4 or any other day. Check out the Freja Beha Erichsen Doctors Without Borders interview for more from the two philanthropic models, Freja and Arizona.
Freja urged her colleagues to follow she and Arizona's lead in a letter eloquently saying, "Let us gather as an industry and give a day’s salary, whatever that may be, for Medecins Sans Frontiers (Doctors Without Borders) in order to help provide the much needed means for these incredible individuals to be able to help humanity and save lives. Let us help fight malnutrition and basic diseases that if left untreated are fatal."
Freja's initiative is incredibly inspiring and powerful, especially given the industry to which she belongs and the issue of body image that surrounds models. The concept of donating a day's earnings to a good cause is one that extends beyond the fashion world, and will hopefully encourage many others to contribute on October 4 or any other day. Check out the Freja Beha Erichsen Doctors Without Borders interview for more from the two philanthropic models, Freja and Arizona.
Trend Themes
1. Malnutrition Awareness - Disruptive innovation opportunity: Develop sustainable and scalable solutions to combat malnutrition in affected countries.
2. Charitable Campaigns - Disruptive innovation opportunity: Create innovative and engaging ways for industries to participate in charitable campaigns and donate to worthy causes.
3. Industry Social Responsibility - Disruptive innovation opportunity: Encourage industries to take responsibility for social issues and inspire collective action through initiatives like donating a day's earnings.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainable and ethical practices into the fashion industry to address body image issues and contribute to social causes.
2. Non-profit - Disruptive innovation opportunity: Utilize technology and digital platforms to increase visibility, donor engagement, and impact for non-profit organizations like Doctors Without Borders.
3. Healthcare - Disruptive innovation opportunity: Develop innovative approaches and partnerships to address malnutrition and basic diseases in healthcare systems, particularly in developing countries.
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