Fashion's love affair with the dark side has been well documented; you only need to flip through a magazine, and you'll be accosted by "dark," "witchy" and "edgy" editorials.
That being said, we just can't get enough! There's something so alluring and mysterious about the occult. It may all be a bunch of "hocus pocus," but it sure does look good! Just look at gothic idols like Elvira, Morticia Addams and Lydia Deetz.
There was a time when being perceived a witch was dangerous and potentially fatal -- lest we forget the Salem witch trials of colonial Massachusetts. Thankfully, times have changed. Now, being called 'witchy' or 'gothic' can easily be a compliment of the highest order.
60 Unsettling Editorials
From Undead Housewife Editorials to Glamorous Vixen Photoshoots:
Vasiliki Marapas — May 21, 2014 — Fashion
54
Gothic Hipster Mask Collections
The Grifters SS 2014 Collection is a Mask-Filled Affair
53
Darkly Sensual Lingerie Lookbooks
The Barneys Underneath It All Catalog Stars Carola Remer
52
Enchantingly Witchy Editorials
The 9 Crow Street Lookbook Channels 'The Craft'
51
Neo-Pagan Fashion Editorials
This Eclectic Photo Shoot Creates Hidden References to the Occult
50
Pop Art Punk Editorials
The 'Exit Here' Editorial for Numero Russia Features Rosie Tapner
49
Child Witch Photography
The Force by Tomaas is Innocently Dark and Supernatural
48
Bewitching Elizabethan Era Lookbooks
The Alice + Olivia Fall 2014 Line is Inspired by Shakespeare
47
Gothic Butterfly Editorials
Lina Fox Stars in the CR Fashion Book Spring 2014 Issue
46
Whimsical Witchcraft Editorials
The L'Officiel Italia Ambiguity Photoshoot is Sorceress-Themed
45
Phantasmal Goth Editorials
Lea T is Positively Ghostly in What About Mag #1
44
Gothic Western Editorials
Rosie Huntington-Whiteley Stars in Jalouse Magazine May 2014
43
Glamorous Goth Depictions
The NEKRomantic Image Series Embraces Darkly Demure Styling
42
Eerie Victorian Editorials
This Valentino-Inspired Editorial Has a Dark Forest Feel
41
Glamorous Vixen Photoshoots
The Interview Russia April 2014 Photoshoot Stars Toni Garrn
40
Darkly Regal Photoshoots
The Series Titled 'From Lust to Glory' by Julia Javel Stars Model Sofya
39
Darkly Luxe Fashion
The Prestige Singapore October 2013 Photoshoot Stars Lina Zhang
38
Ghastly Gothic Fashion Photography
This Series Includes Pale Girls Wearing Spikes and Leather
37
Fiercely Dark Fashion Ads
The Gizia Fall 2013 Campaign Stars Model Juju Ivanyuk
36
Witch-Inspired Boho Fashion
The L’Officiel Netherlands April-May 2014 Editorial Stars Kim Noorda
35
Darkly Lustful Editorials
The Bambi Magazine Issue XVI Focuses on Refined Roughness
34
Pop-Up Book-Inspired Fashion
The Alice + Olivia AW14 Collection is Darkly Enchanting
33
Gothic Parisian Photoshoots
De Coeurs Noirs by Michael David Adams Stars Model Li Jun
32
Glamorously Gothic Lookbooks
Gigi Hadid Stars in the New Lita Mortari Fall 2014 Campaign
31
Unruly Rocker Editorials
Tess Hellfeuer Gets Rebellious for Maire Claire Italia April 2014 Issue
30
Darkly Enigmatic Photography
Alex Stoddard Explores Adolescence 'In the Wake of Thunder'
29
Vampy Songstress Editorials
The Kylie Minogue Vogue Australia Editorial Brings Out Her Alter-Ego
28
Gothic Dream Girl Editorials
The W Magazine May 2014 Issue Re-Interprets the Classic Dream Girl
27
Darkly Tribal Photoshoots
Hejran by Fanny Van Poppel Showcases Dramatically Exotic Headpieces
26
Creepy Widow Captures
The Whaling Widow Series was Done by Photographer Caroline Knopf
25
Gothic Superhero Collections
The Badacious SS 2014 Collection Would Fit Right in Gotham
24
Gothic Playground Editorials
Rosamund Pike Stars in the W Magazine May 2014 Issue
23
Scandanavian Enchanted Forest Editorials
Manon Leloup Stars in V Magazine Fall 2013
22
Undead Housewife Editorials
This Dazed and Confused Editorial Features Zombified Women
21
Gothic Cosmetic Close-Ups
The Anna Moya Beauty Scene Exclusive Embraces Deep Violet Hues
20
Modern Renaissance Editorials
The FASHIONTREND Australia April 2014 Photoshoot Stars Emilia Skuza
19
Darkly Vibrant Hosiery Ads
The Yuli Chulkova SS14 Stocking Campaign Stars Lyuda Ishutina
18
Outlandish Piercings Cover Shoots
The Dazed Spring 2014 Issue Stars Model Mariacarla Boscono
17
Moody All-Black Editorials
Soo Joo Park Stars in the L’Officiel Singapore April 2014 Issue
16
Snow White-Inspired Editorials
Magda Languinge Stars in the Vogue Japan January 2014 Issue
15
Spine-Chilling Forest Editorials
Bibi & Jacob Photograph Julia Elias for C-Heads
14
Hauntingly Haute Editorials
The Archivist Editions Three Faces Photoshoot is Spooky
13
Darkly Surreal Portraits
Alter Ego by Niklas Axelsson Incorporates Realistic 3D Artistry
12
Elegant Vampiric Campaigns
The CIEL 2013 Campaign Features Feminine and Edgy Attire
11
Villainous Women's Couture
Hot Topic Introduced a Line Inspired by Disney's Iconic Maleficent
10
Elegant Villain-Esque Fashion
The Marie Claire Latin America September 2013 Editorial is Sultry
9
Darkly Feline Editorials
The Dress to Kill Winter 2013 Photoshoot Stars Model Gabrielle
8
Darkly Glamorous Editorials
The Glow 'Learning Curve' Photoshoot Stars Model Lisa Cant
7
Rebellious Schoolgirl Editorials
Kenton Magazine's Downtown Girl Image Series is Youthful
6
Edgy Monochromatic Editorials
The Marie Claire Russia 2014 Editorial Stars Model Daria Werbowy
5
Gothic Feminine Photographs
Morgynn Hanner Blends His Photos to Create Fluid Movement
4
Somber Monochromatic Photography
Grasp This Season’s Sleek Leather Looks with Ondria Hardin
3
Seductive Forest Polaroids
The 'Your Woman' Photos by Tristan Rösler are Sultry and Eerie
2
Subtle Dominatrix-Like Fashion
The DSTM AW13 Lookbook is Darkly Sensual
1
Dark Retro-Themed Editorials
The Fashion Gone Rogue 'Nostalgia' Photoshoot Stars Li Wei
Related Ideas
Enchanting Film-Inspired Capsules
The Wicked x ALDO 2024 Collection Features Whimsical Details
Movie-Inspired Apparel Collections
Forever 21 X Wicked's Collection Captures the Magic of the Film
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Vintage-Inspired Jewelry
theDirtyChic Launches Its Nostalgic 03 Collection
Comedic Horror Candy Collections
Maynards Bassetts Beetlejuice Beetlejuice Range Arrives Soon
Self-Expressive Rugged Boots
Dr. Martens is Launching a Special Wednesday Collection
Dark Superhero Apparel
The Batman x Blvck Collection Reimagines DC Characters
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
Spooky Infant Essentials
Hello Bello and Beetlejuice Collaborate on Limited-Edition Diaper Designs
Dark Musical-Film-Inspired Capsules
H&M Debuts a Wicked Collection Influenced by the Land of OZ
Whimsical Spring Apparel
Anna Sui's Spring/Summer 2025 Collection is the Definition of Demure
Spooky Film-Inspired Stationery Boxes
The Beetlejuice Be Happy Box Features Limited-Edition Goods
Spooky Hair Color Lines
Splat Hair Color Draws Inspiration from Beetlejuice Beetlejuice
Customized Character-Themed Vehicles
Lexus Launches the Elphaba TX and Glinda TX
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Cult Film-Inspired Fashion Collections
Rodarte Draws Inspiration from Beetlejuice Beetlejuice
Spooky Movie-Themed Polishes
Sally Hansen and Warner Bros Debut a New Beetlejuice Nail Collection
Halloween-Themed Jewelry Charms
Gnoce Launches Its Adorable Halloween Collection & a Special Sale
Vampire Film Makeup Lines
Colourpop's Twilight Makeup Offers Looks for Team Edward and Team Jacob
Stylish City-Inspired Collections
Paris and New York Inspired Dior's 2024 Collection
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Special Edition Cinematic Handbags
The Rebecca Minkoff x Wicked Collection Boasts Two Unique Bags
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Witchy Body Care Collabs
The Wicked X Lush Collection Shares Themed Designs from the Land of Oz
Dark Aesthetic Floral Bouquets
UrbanStems Launched its 'Kill Them with Kindness Campaign'
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Movie-Musical Luggage Collabs
The Béis x Wicked Collection Celebrates Contrasting Styles
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Nostalgic Makeup Palettes
Urban Decay Invites Consumers to Experience its Original Naked Palette
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Color-Changing Cupcake Mixes
Betty Crocker's Wicked-Themed Baking Kit Turns Green or Pink
Whimsical Film-Inspired Makeup Sets
The r.e.m. beauty x Wicked Collab Boasts Character Sets
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Spooky TV Series Dolls
Mattel Released a New Wednesday Addams Collection
Whimsical Film-Based Clogs
The Wicked x Crocs Collaboration Reinterprets the Witches of Oz
Haunting Film-Based Experiences
Airbnb Brings the Deetz Residence from Beetlejuice to Life
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Spooky Film-Inspired Halloween Costumes
Spirit Halloween Launches Beetlejuice Beetlejuice Costumes
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Dazzling Art Design Exhibitions
Kiki Goti Showcases the Selene Exhibition at Alcova
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Spooky Candle Collections
Goose Creek Candle Company Taps Beetlejuice in Its New Capsule
Witchy Luggage Capsule Collections
Béis Travel Has Unveiled a New Collaboration with Wicked
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Eerie Film-Based Deodorant Campaigns
Secret Deodorant Debuts a Beetlejuice Beetlejuice Commercial
Beauty Crime Mockumentaries
e.l.f.'s Cosmetic Criminals is a True Crime Parody Documentary
Mythology-Themed Lighting Capsules
Lee Broom Designs the Ethereal Alchemist Collection
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Horror Film-Inspired Footwear
A New Collection of Horrific Crocs Celebrates Halloween Ahead
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Refreshed Expressive Fashion Brands
The Cheap Monday Relaunch Retains Its Punk Aesthetics
Frightful Bodycare Collections
Beetlejuice Beetlejuice x Lush Shares Spooky Sensorial Care Staples
Horror-Themed Cabins
Unique Stays Club Boasts a Terrifically Terrifying Airbnb
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Haunting Fine Jewelry Capsules
The Fabergé x Beetlejuice Beetlejuice Collection is Uniquely Eerie
Movie-Musical Skincare Collabs
The Wicked x Beekman 1802 Collection Celebrates Duality
Dark Football-Inspired Outwear
The 'International Collection' Features Three Exclusive Pieces
Fantastical Nail Polish Collections
The OPI x Wicked Collection Has 12 Limited-Edition Shades
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Horror-Themed Overnight Experiences
The Warner Bros Icons of Horror Sees Iconic Wax Figures
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Spooky Back-to-School Footwear
Keds x Monster High Shares the Styles of Favorite Characters
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
All-Over Patterned Skate Sneakers
UNDERCOVER & Vans OTW Highlight Anarchy is the Key
Halloween-Inspired Tea Lines
VAHDAM India Releases Halloween-Themed Products for Spooky Season
Ukrainian Folktale-Inspired Fashion Collections
FROLOV Presents the Spring 2025 Collection
Spooky Show-Themed LEGO Sets
The LEGO Group Based Its New Lind on the Hit Netflix Series Wednesday
Thematic Ombre-Effect Sneakers
Ground Up x Walmart Debut The 'Wicked High-Top Sneakers'
Chilling Filmic Scents
Heretic Parfum Nosferatu Celebrates the Release of Robert Eggers’ New Film
Artisan-Quality Halloween Desserts
The TOUS les JOURS Spooky Delights Range is Baked In-Store
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Exquisite Fashion Capsules
The Erdem Spring 2025 Ready-To-Wear Collection is Eye-Catching
Spooky Comedic Cookies
These Keebler Dark Chocolate & Vanilla Fudge Stripes Celebrate Beetlejuice
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Expansive Cinematic Clothing Ranges
The Primark x Wicked Collection Gets Fans Ready for the Movie
Dualistic Small-Batch Tequilas
Tequila Cayéya Unveiled El Diablo’s Elixir & The Spirit of an Angel
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Grungy Movie-Inspired Cosmetics
Half Magic Beauty Created a New Makeup Set for the Movie MaXXXine
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Halloween-Themed Sock Collections
Stance's New Legends of Horror Sock Collection is Festive
Nautical Gothic Fragrances
Purple-Haired Goths Inspired DS & DURGA's Salem Gothic
Mythological Beauty Collections
Greek Mythology Inspired the Goddess Collection by Nobody's Child
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
Halloween-Themed Pet Lines
Petco's Latest Halloween 'Bootique' and Fall Lines are Cheeky
Inclusive Bewitching Capsules
Unique Vintage Introduced a Hocus Pocus Apparel Collection
Paranormal Cartoon Apparel
JOURNAL STANDARD and Ghostbusters Release a Vintage Apparel Capsule
Dark Vampire-Series Apparel
The Dumbgood x Buffy the Vampire Slayer Collection Boasts 90s Style
Eerie Film-Inspired Apps
The 'Welcome To The Afterlife Generator' Transforms Selfies
Spooky Film-Celebrating Cases
Velvet Caviar Releases its Beetlejuice Tech Collaboration
Anime-Inspired Collectible Collections
Fangamer Launches a New Line of Castlevania Merch
Witchy Series-Inspired Tarot Cards
Marvel Unveils an Agatha All Along Tarot Card Deck
Furniture-Expressive Magazines
Flexform Creates the Somewhere Magazine to Highlight Designs
Gothic Poet-Themed Pop-Ups
This Edgar Allan Poe Speakeasy is an Exclusive Cocktail Event
Spooky Series-Inspired Makeup
The Hard Candy x Wednesday Collection is Limited-Edition
Brand Refresh Preview Events
Closer Previews for Anticipation at a Lively Cheap Monday Event
Mystery Color Macaroni Cups
Great Value is Selling Wicked Mystery Color Macaroni & Cheese
Jamaican Folklore-Inspired Fall Fashion
Nicholas Daley Unveils the Anasi Rhythm Capsule for FW24
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
Good-Natured Mischief Toys
Slumberkins' Vlad & Frank Midnight Mischief Set Teaches Responsibility
Haunting Gaming Adventures
The New Hauntii XBOX Game Is Super Mario Inspired
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Halloween-Themed Care Sets
Lush's Limited-Edition Bewitched Gift Set Features Five Spooky Items
80s-Based Horror Trilogies
A24 Unveils the Trailer for Maxxxine to Round out the Trilogy
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Franchise-Inspired Witchy ASMR Videos
Marvel Presents an ASMR Video from Agatha All Along Witches
Gothic Franchise-Inspired Decor
Pottery Barn Debuts a Home Collaboration with Netflix's Wednesday
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Gothic Style Perforated Footwear
Crocs Presents the Dynamic Wednesday Stomp Clogs
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Mexican Holiday-Inspired Subscription Boxes
Hemper Pays Tribute to Día De Los Muertos
Halloween-Themed Laundry Products
Tallow + Ash Spooky Szn Comes in Shampoo and Conditioner
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Seasonal Halloween Lifestyle Products
Bath & Body Works is Debuting its Halloween Collection Early
Contemporary Classic Horror Games
Still Wakes the Deep Immerses Players in a Scary Game
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
Colleague-Designed Journals
The CVS Pharmacy Caliber Fashion Artist Series Has Four New Journals
Niche Subgenre Aggregators
Dark Akademia is a Curated Platform for Everything Aesthetic
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Spooky Longevity Tinctures
Apothékary Crafted an Exclusive Herbal Tincture for Agatha All Along
Nature-Inspired Collections
arcana Boasts a Series of Thoughtful Gifts for the Holidays
Community-Honoring Eerie Graphic Merchandise
Boiler Room Presents its New Capsule for FW23
Zesty Herbal Mixes
The Spice House Debuts the New Green Goddess Dressing Mix
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Spiritual Film-Inspired Board Games
Beetlejuice Ouija from Op Games Celebrates the Bio-Exorcist
Ghost-Inspired Gin Spirits
York Gin Grey Lady Pays Tribute to the Theatre Royal's Famous Ghost
Unconventional Gardening Kits
The Freaky Veg Kit Grows Purple Carrots and Dark Opal Tomatoes
Educational Linguistic Newsletters
The 'Why Is That Called That' Newsletter Delves into Language
Amalgamated Cookbook Directories
Cook Book Love Celebrates Culinary Storytelling Virtually