Fashion's love affair with the dark side has been well documented; you only need to flip through a magazine, and you'll be accosted by "dark," "witchy" and "edgy" editorials.
That being said, we just can't get enough! There's something so alluring and mysterious about the occult. It may all be a bunch of "hocus pocus," but it sure does look good! Just look at gothic idols like Elvira, Morticia Addams and Lydia Deetz.
There was a time when being perceived a witch was dangerous and potentially fatal -- lest we forget the Salem witch trials of colonial Massachusetts. Thankfully, times have changed. Now, being called 'witchy' or 'gothic' can easily be a compliment of the highest order.
60 Unsettling Editorials
From Undead Housewife Editorials to Glamorous Vixen Photoshoots:
Vasiliki Marapas — May 21, 2014 — Fashion
54
Gothic Hipster Mask Collections
The Grifters SS 2014 Collection is a Mask-Filled Affair
53
Darkly Sensual Lingerie Lookbooks
The Barneys Underneath It All Catalog Stars Carola Remer
52
Enchantingly Witchy Editorials
The 9 Crow Street Lookbook Channels 'The Craft'
51
Neo-Pagan Fashion Editorials
This Eclectic Photo Shoot Creates Hidden References to the Occult
50
Pop Art Punk Editorials
The 'Exit Here' Editorial for Numero Russia Features Rosie Tapner
49
Child Witch Photography
The Force by Tomaas is Innocently Dark and Supernatural
48
Bewitching Elizabethan Era Lookbooks
The Alice + Olivia Fall 2014 Line is Inspired by Shakespeare
47
Gothic Butterfly Editorials
Lina Fox Stars in the CR Fashion Book Spring 2014 Issue
46
Whimsical Witchcraft Editorials
The L'Officiel Italia Ambiguity Photoshoot is Sorceress-Themed
45
Phantasmal Goth Editorials
Lea T is Positively Ghostly in What About Mag #1
44
Gothic Western Editorials
Rosie Huntington-Whiteley Stars in Jalouse Magazine May 2014
43
Glamorous Goth Depictions
The NEKRomantic Image Series Embraces Darkly Demure Styling
42
Eerie Victorian Editorials
This Valentino-Inspired Editorial Has a Dark Forest Feel
41
Glamorous Vixen Photoshoots
The Interview Russia April 2014 Photoshoot Stars Toni Garrn
40
Darkly Regal Photoshoots
The Series Titled 'From Lust to Glory' by Julia Javel Stars Model Sofya
39
Darkly Luxe Fashion
The Prestige Singapore October 2013 Photoshoot Stars Lina Zhang
38
Ghastly Gothic Fashion Photography
This Series Includes Pale Girls Wearing Spikes and Leather
37
Fiercely Dark Fashion Ads
The Gizia Fall 2013 Campaign Stars Model Juju Ivanyuk
36
Witch-Inspired Boho Fashion
The L’Officiel Netherlands April-May 2014 Editorial Stars Kim Noorda
35
Darkly Lustful Editorials
The Bambi Magazine Issue XVI Focuses on Refined Roughness
34
Pop-Up Book-Inspired Fashion
The Alice + Olivia AW14 Collection is Darkly Enchanting
33
Gothic Parisian Photoshoots
De Coeurs Noirs by Michael David Adams Stars Model Li Jun
32
Glamorously Gothic Lookbooks
Gigi Hadid Stars in the New Lita Mortari Fall 2014 Campaign
31
Unruly Rocker Editorials
Tess Hellfeuer Gets Rebellious for Maire Claire Italia April 2014 Issue
30
Darkly Enigmatic Photography
Alex Stoddard Explores Adolescence 'In the Wake of Thunder'
29
Vampy Songstress Editorials
The Kylie Minogue Vogue Australia Editorial Brings Out Her Alter-Ego
28
Gothic Dream Girl Editorials
The W Magazine May 2014 Issue Re-Interprets the Classic Dream Girl
27
Darkly Tribal Photoshoots
Hejran by Fanny Van Poppel Showcases Dramatically Exotic Headpieces
26
Creepy Widow Captures
The Whaling Widow Series was Done by Photographer Caroline Knopf
25
Gothic Superhero Collections
The Badacious SS 2014 Collection Would Fit Right in Gotham
24
Gothic Playground Editorials
Rosamund Pike Stars in the W Magazine May 2014 Issue
23
Scandanavian Enchanted Forest Editorials
Manon Leloup Stars in V Magazine Fall 2013
22
Undead Housewife Editorials
This Dazed and Confused Editorial Features Zombified Women
21
Gothic Cosmetic Close-Ups
The Anna Moya Beauty Scene Exclusive Embraces Deep Violet Hues
20
Modern Renaissance Editorials
The FASHIONTREND Australia April 2014 Photoshoot Stars Emilia Skuza
19
Darkly Vibrant Hosiery Ads
The Yuli Chulkova SS14 Stocking Campaign Stars Lyuda Ishutina
18
Outlandish Piercings Cover Shoots
The Dazed Spring 2014 Issue Stars Model Mariacarla Boscono
17
Moody All-Black Editorials
Soo Joo Park Stars in the L’Officiel Singapore April 2014 Issue
16
Snow White-Inspired Editorials
Magda Languinge Stars in the Vogue Japan January 2014 Issue
15
Spine-Chilling Forest Editorials
Bibi & Jacob Photograph Julia Elias for C-Heads
14
Hauntingly Haute Editorials
The Archivist Editions Three Faces Photoshoot is Spooky
13
Darkly Surreal Portraits
Alter Ego by Niklas Axelsson Incorporates Realistic 3D Artistry
12
Elegant Vampiric Campaigns
The CIEL 2013 Campaign Features Feminine and Edgy Attire
11
Villainous Women's Couture
Hot Topic Introduced a Line Inspired by Disney's Iconic Maleficent
10
Elegant Villain-Esque Fashion
The Marie Claire Latin America September 2013 Editorial is Sultry
9
Darkly Feline Editorials
The Dress to Kill Winter 2013 Photoshoot Stars Model Gabrielle
8
Darkly Glamorous Editorials
The Glow 'Learning Curve' Photoshoot Stars Model Lisa Cant
7
Rebellious Schoolgirl Editorials
Kenton Magazine's Downtown Girl Image Series is Youthful
6
Edgy Monochromatic Editorials
The Marie Claire Russia 2014 Editorial Stars Model Daria Werbowy
5
Gothic Feminine Photographs
Morgynn Hanner Blends His Photos to Create Fluid Movement
4
Somber Monochromatic Photography
Grasp This Season’s Sleek Leather Looks with Ondria Hardin
3
Seductive Forest Polaroids
The 'Your Woman' Photos by Tristan Rösler are Sultry and Eerie
2
Subtle Dominatrix-Like Fashion
The DSTM AW13 Lookbook is Darkly Sensual
1
Dark Retro-Themed Editorials
The Fashion Gone Rogue 'Nostalgia' Photoshoot Stars Li Wei
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Spooky Infant Essentials
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Dark Musical-Film-Inspired Capsules
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Spooky Hair Color Lines
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Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
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The Rebecca Minkoff x Wicked Collection Boasts Two Unique Bags
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Dark Aesthetic Floral Bouquets
UrbanStems Launched its 'Kill Them with Kindness Campaign'
Customized Character-Themed Vehicles
Lexus Launches the Elphaba TX and Glinda TX
Movie-Musical Luggage Collabs
The Béis x Wicked Collection Celebrates Contrasting Styles
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Nostalgic Makeup Palettes
Urban Decay Invites Consumers to Experience its Original Naked Palette
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Color-Changing Cupcake Mixes
Betty Crocker's Wicked-Themed Baking Kit Turns Green or Pink
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Whimsical Film-Inspired Makeup Sets
The r.e.m. beauty x Wicked Collab Boasts Character Sets
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Spooky TV Series Dolls
Mattel Released a New Wednesday Addams Collection
Whimsical Film-Based Clogs
The Wicked x Crocs Collaboration Reinterprets the Witches of Oz
Haunting Film-Based Experiences
Airbnb Brings the Deetz Residence from Beetlejuice to Life
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Spooky Film-Inspired Halloween Costumes
Spirit Halloween Launches Beetlejuice Beetlejuice Costumes
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Dazzling Art Design Exhibitions
Kiki Goti Showcases the Selene Exhibition at Alcova
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Spooky Candle Collections
Goose Creek Candle Company Taps Beetlejuice in Its New Capsule
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Witchy Luggage Capsule Collections
Béis Travel Has Unveiled a New Collaboration with Wicked
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Eerie Film-Based Deodorant Campaigns
Secret Deodorant Debuts a Beetlejuice Beetlejuice Commercial
Beauty Crime Mockumentaries
e.l.f.'s Cosmetic Criminals is a True Crime Parody Documentary
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Mythology-Themed Lighting Capsules
Lee Broom Designs the Ethereal Alchemist Collection
Horror Film-Inspired Footwear
A New Collection of Horrific Crocs Celebrates Halloween Ahead
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Horror Manga-Inspired Graphic Tees
UNIQLO and Junji Ito Join on a Special Collection of T-Shirts
Refreshed Expressive Fashion Brands
The Cheap Monday Relaunch Retains Its Punk Aesthetics
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
Horror-Themed Cabins
Unique Stays Club Boasts a Terrifically Terrifying Airbnb
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Frightful Bodycare Collections
Beetlejuice Beetlejuice x Lush Shares Spooky Sensorial Care Staples
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Movie-Musical Skincare Collabs
The Wicked x Beekman 1802 Collection Celebrates Duality
Haunting Fine Jewelry Capsules
The Fabergé x Beetlejuice Beetlejuice Collection is Uniquely Eerie
Dark Football-Inspired Outwear
The 'International Collection' Features Three Exclusive Pieces
Fantastical Nail Polish Collections
The OPI x Wicked Collection Has 12 Limited-Edition Shades
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Chilling Filmic Scents
Heretic Parfum Nosferatu Celebrates the Release of Robert Eggers’ New Film
Spooky Back-to-School Footwear
Keds x Monster High Shares the Styles of Favorite Characters
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
All-Over Patterned Skate Sneakers
UNDERCOVER & Vans OTW Highlight Anarchy is the Key
Ukrainian Folktale-Inspired Fashion Collections
FROLOV Presents the Spring 2025 Collection
Spooky Show-Themed LEGO Sets
The LEGO Group Based Its New Lind on the Hit Netflix Series Wednesday
Thematic Ombre-Effect Sneakers
Ground Up x Walmart Debut The 'Wicked High-Top Sneakers'
Artisan-Quality Halloween Desserts
The TOUS les JOURS Spooky Delights Range is Baked In-Store
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Spooky Comedic Cookies
These Keebler Dark Chocolate & Vanilla Fudge Stripes Celebrate Beetlejuice
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Exquisite Fashion Capsules
The Erdem Spring 2025 Ready-To-Wear Collection is Eye-Catching
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Expansive Cinematic Clothing Ranges
The Primark x Wicked Collection Gets Fans Ready for the Movie
Dualistic Small-Batch Tequilas
Tequila Cayéya Unveiled El Diablo’s Elixir & The Spirit of an Angel
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Grungy Movie-Inspired Cosmetics
Half Magic Beauty Created a New Makeup Set for the Movie MaXXXine
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Halloween-Themed Sock Collections
Stance's New Legends of Horror Sock Collection is Festive
Mythological Beauty Collections
Greek Mythology Inspired the Goddess Collection by Nobody's Child
Beauty-Branded Film Series
e.l.f. Beauty will Debut 'Show Your(s)e.l.f.' at Art Basel Miami Beach
Anime Horror-Style Reimaginations
Sanrio's Hello Kitty is Remixed in Junji Ito Artwork Styles
Halloween-Themed Pet Lines
Petco's Latest Halloween 'Bootique' and Fall Lines are Cheeky
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Unique Vintage Introduced a Hocus Pocus Apparel Collection
Paranormal Cartoon Apparel
JOURNAL STANDARD and Ghostbusters Release a Vintage Apparel Capsule
Dark Vampire-Series Apparel
The Dumbgood x Buffy the Vampire Slayer Collection Boasts 90s Style
Eerie Film-Inspired Apps
The 'Welcome To The Afterlife Generator' Transforms Selfies
Spooky Film-Celebrating Cases
Velvet Caviar Releases its Beetlejuice Tech Collaboration
Anime-Inspired Collectible Collections
Fangamer Launches a New Line of Castlevania Merch
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
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Flexform Creates the Somewhere Magazine to Highlight Designs
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Brand Refresh Preview Events
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Great Value is Selling Wicked Mystery Color Macaroni & Cheese
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Nicholas Daley Unveils the Anasi Rhythm Capsule for FW24
Good-Natured Mischief Toys
Slumberkins' Vlad & Frank Midnight Mischief Set Teaches Responsibility
Haunting Gaming Adventures
The New Hauntii XBOX Game Is Super Mario Inspired
Green Movie-Celebrating Cocktails
East Coast Wings & Grill Created the Emerald Elixir for 'Wicked'
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Halloween-Themed Care Sets
Lush's Limited-Edition Bewitched Gift Set Features Five Spooky Items
80s-Based Horror Trilogies
A24 Unveils the Trailer for Maxxxine to Round out the Trilogy
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Franchise-Inspired Witchy ASMR Videos
Marvel Presents an ASMR Video from Agatha All Along Witches
Gothic Franchise-Inspired Decor
Pottery Barn Debuts a Home Collaboration with Netflix's Wednesday
Witchy Series-Inspired Tarot Cards
Marvel Unveils an Agatha All Along Tarot Card Deck
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Gothic Style Perforated Footwear
Crocs Presents the Dynamic Wednesday Stomp Clogs
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Halloween-Themed Laundry Products
Tallow + Ash Spooky Szn Comes in Shampoo and Conditioner
Mexican Holiday-Inspired Subscription Boxes
Hemper Pays Tribute to Día De Los Muertos
Seasonal Halloween Lifestyle Products
Bath & Body Works is Debuting its Halloween Collection Early
Contemporary Classic Horror Games
Still Wakes the Deep Immerses Players in a Scary Game
Colleague-Designed Journals
The CVS Pharmacy Caliber Fashion Artist Series Has Four New Journals
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Niche Subgenre Aggregators
Dark Akademia is a Curated Platform for Everything Aesthetic
Witchy Toy Building Sets
LEGO Unveils Four Magical Block Sets Inspired by the Wicked Movie
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Spooky Longevity Tinctures
Apothékary Crafted an Exclusive Herbal Tincture for Agatha All Along
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Nature-Inspired Collections
arcana Boasts a Series of Thoughtful Gifts for the Holidays
Community-Honoring Eerie Graphic Merchandise
Boiler Room Presents its New Capsule for FW23
Zesty Herbal Mixes
The Spice House Debuts the New Green Goddess Dressing Mix
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Spiritual Film-Inspired Board Games
Beetlejuice Ouija from Op Games Celebrates the Bio-Exorcist
Ghost-Inspired Gin Spirits
York Gin Grey Lady Pays Tribute to the Theatre Royal's Famous Ghost
Unconventional Gardening Kits
The Freaky Veg Kit Grows Purple Carrots and Dark Opal Tomatoes
Educational Linguistic Newsletters
The 'Why Is That Called That' Newsletter Delves into Language
Amalgamated Cookbook Directories
Cook Book Love Celebrates Culinary Storytelling Virtually