Everybody remembers when Aubrey Graham introduced the phrase ‘YOLO’ earlier this year, shaving years off lives in the name of carpe diem -- these are a few of Drake's less pervasive contributions to the pop culture landscape.
Looking at this collection of Drake innovations, it’s easy to see why he has become of one rap’s most compelling figures. He’s quick to participate in self-deprecating humor, as displayed by the two clips (Hysterical Halloween Rap Songs and Hilarious Rapper Spoof Skits) from his stint as the musical guest on SNL, and just as quick to exude the typical tough-guy bravado rappers are known for in pieces like Outrageous Rapper Outfits.
My favorite of these Drake innovations is the Young Money-Made Outerwear. The biggest Drake innovations in rap and pop culture have come from unexpected collaborations and moves. Teaming up with dyed-in-the-wool Canadian company Canada Goose, is one of the savviest moves the 26-year-old star has made, further solidifying his loyalty to the Great White North.
32 Drake-Inspired Products
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Boxing Knockout Memes
The Manny Pacquiao Knockout-Inspired Countless Satirical Memes
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Lavish Rapper Lookbooks
LRG 2012 Holiday Collection Features Atlanta Rapper Gucci Mane
28
Plush Toy Mosh Pits
‘San Diego’ Video by Elos Arma Pushes New Music
27
Avant-Garde Analogue Chronographs
The Vaum Wristwatch Displays an Illusory Digital Appearance
26
Rapper Embrace Photoblogs
The Hugs From Drake Tumblr is Heartwarming
25
Pop Culture Parody Gear
These 'YOLO' T-Shirts are Satirical Yet Appropriate
24
Sporty Formal Hybrid Shoes
The Y-3 Drake Shoe Looks Good and Can be Worn Comfortably for Hours
23
Hilarious Popstar Memes
The Rihanna Memes Tumblr is Hysterical and True
22
Vigilante Advertising
21
Hip Hop Cartoon Blogs
The 'Rap Coloring Book' Tumblr Lets Your Inner Child Come Out to Play
20
Charismatic Hip Hop Cartoons
Saad Artaud Illustrates YMCMB Stars as Hyperbolic Caricatures
19
Cardboard Surfboards
Mike Sheldrake's Home Creation
18
Bearded Identification Charts
The Field Guide to Facial Topiary Defines Tech Employees by Scruff
17
Hip Hop Cartoon Caricatures
These Minimalist Rapper and Singer Designs Mirror the Music Industry
16
Modernized Classic Shades
The Crooks and Castles Summer 2011 Line is Vintage and Contemporary
15
3D Sound Wave Sculptures
The 'Microsonic Landscapes' by Realität Bring Your Songs to Life
14
Celebrity Face Hairstyles
This Salon Customer Gets Clipped with a Drake's Face Haircut
13
Multi-Role Movie Auditions
Intel and Toshiba's 'The Beauty Inside' Gives You Chance to Play a Role
12
Recontextualized Crooner Lyrics
'Sh*t Drake Says' Parodies Both the Singer and Viral Videos
11
Outrageous Rapper Outfits
Drake's 25th Birthday Ensemble is One of His Most Eccentric Yet
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Young Money-Made Outerwear
Drake Shows off the New October's Very Own x Canada Goose Jacket
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Surprise Superstar Karaoke Duets
The Drake 'What's My Name' Karaoke Video is Adorable
8
Artsy Rapper Freestyles
The Drake 'A Little Favour' Video Shows an Intimate Side of the Rapper
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Hilarious Rapper Spoof Skits
The Drake SNL Skit Interview Shows off the Celeb's Sense of Humor
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Global File Sharing Stats
This Infographic Explores the Highest Number of Downloads Worldwide
5
Hip Hop Instrumental Interpretations
Henderson Nguyen Covers Drake and The Weeknd's 'Crew Love'
4
Trompe L'Oeil Rap Videos
The Waka Flocka 'Round of Applause' Music Video is Risque and Steamy
3
Rapper Bar Mitzvah Films
The Drake HYFR Video Feat Lil Wayne is One Big Party
2
Twitter Rap Songs
Drake and Jimmy Kimmel's 'Tweet Tweet' Video Parodies Celebritweets
1
Award Show Prediction Videos
Veteran Writer Discusses the Nominees for 2012 Best Rap Album
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Young Rapper-Approved Fashion Collaborations
boohooMAN Joins Forces with DD Osama
90's Streetwear Luxury Outerwear
Canada Goose x Pyer Moss Combines 90's Streetwear with Luxury
Dynamic Collaborative Streetwear
NOCTA and Nike Join on the Loverboy Nike Air Force 1 Low
Rapper-Honoring Streetwear Capsules
Supreme Presents a MF DOOM Collection for the FW23 Season
Highly Affordable Fashion Launches
Kanye West Alters Prices to $20 On YEEZY SUPPLY Drop
Collaborative Racing Streetwear Capsules
NOCTA Drops its L'Art De L'Automobile Racing Collection
Playfully Nostalgic Pink Apparel
Juicy Couture x Madhappy Debut a Limited-Edition Collection
Mid-Summer Streetwear Launches
Born x Raised Drops the When the Smoke Clears Collection
Elevated Collegiate Streetwear
October’s Very Own Debuts the 'Campus Collection'
Stealthy Collaborative Sneaker Designs
adidas Joins Y-3 on a Special Y-3 Stan Smith Silhouette
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Futuristic Rapper-Backed Shoes
Drake's 'NOCTA Glide' is Launching in Multiple New Colorways
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Inspiring Apparel Collaborations
Skull and Chucks is a Bold Fusion of Skating and Martial Arts
Snackable Fashion Statements
QDOBA Debuts a Bold Look at New York Fashion Week
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Gaming-Inspired Fashion Collections
Charli Cohen x Diablo IV Hit Selfridges Stores in the UK
Contemporary Collaboration Boat Shoes
The Drake's x Sebago Dockside Boat Shoe Comes in Two Colors
Nigeria-Inspired Spring Fashion
NOCTA Presents its Distant Regards Collection for Spring
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Collaborative Lifestyle Streetwear
GAP and Madhappy Join Forces to Create Mad-GAP-py
Y2K Aesthetic-Inspired Apparel
The Gloomy Bear X Sophie Powers Collection is Edgy and Cute
Basketball-Inspired Apparel Collections
DraftKings' Artist Series Unites Basketball and Art
Ultra-Chic Red Activewear Lines
Year of Ours Introduces the ALL RED EVERYTHING Collecction
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Musical Soda Ads
Dr Pepper & Yung Gravy Release 'Strawberries & Creamin' Song
Rapper-Collaborative Textural Sneakers
Nike and Lil Yachty Launch the Concrete Boys Air Force 1
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
Actor-Starring Collaborative Fashion
The Elder Statesman and UGG Join Forces on a Capsule
New Wave-Inspired Fashion Collections
Abel Honor New York Boasts New Wave Streetwear for Men
Anime-Inspired Streetwear Capsules
YoungLA Releases an Attack on Titan-Inspired Capsule Collection
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
Graphic Collaborative Streetwear
Born x Raised Joins Online Ceramics on the Born Online Capsule
Limited-Edition Hood Trims
Canada Goose's Hood Trim Collective Accessories Playfully Accent Parkas
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Premium Explorative Skate Products
OTW By Vans Celebrates Skateboarding Culture and Experiences
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Rapper-Collaborative Streetwear Capsules
boohooMAN Presents the Extensive P by Gunna Collection
Musician-Approved Streetwear
Eli Brown's 92 Thing Drop 2 is Inspired by Underground Rave Culture
Female-Rapper-Backed Merch Collections
Smirnoff x Complex Team Up with Saweetie for a New Capsule
Pizza-Inspired Streetwear Collections
Dinner Service Ny Debuts the Prince Street Pizza Collection
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Fashion-Forward Sporty Apparel
CLOT and adidas Join Forces Once Again on a New Collection
Rapper-Inspired Streetwear Brands
Gunna Unveils His New Clothing Brand, P by Gunna
Dynamic Collaborative Sneakers
adidas Presents the CLOT Superstar Sneaker with Bold Accents
Playful Character-Adorned Apparel
Mark Gonzales Reunites with adidas for the Shmoofoil Collection
Heritage Streetwear Collaborations
Reebok Partners with OBEY for a Culture-Forward Sneaker Series
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Flight-Inspired Collaborative Apparel
The Elderstatesman and Air Drake Launch a Capsule Together
Anime-Inspired Celeb-Backed Backpack Designs
The Sprayground x Soulja Boy Collab is Playful
Clog-Expansive Sneaker Brands
Crocs is Officially Pushing More Boundaries in Sneakers
Singer-Led Fashion Campaigns
Ian Brown Stars in New POUR HOMME and NEIGHBORHOOD Campaign
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Contemporary Skate Collections
Pro Skater Stevie Williams' DGK Releases the Cry Later Collection
Milk Carton-Inspired Bubblers
The DGK X GRAV Milk Carton Bubbler is Fashionable
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Hip-Hop Heritage Jerseys
Mitchell & Ness Partners with Brands to Launch a Special Jersey Range
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Neutral Collaborative Streetwear Series
Lacoste and Highsnobiety Join on a New Collection
Chinese Heritage-Honoring Streetwear
VICTORIA and Yat Pit Join on the Chinese New Year Collection
Y2K-Inspired Collections
Reebok and Juicy Couture Partner for Y2K-Inspired Capsule Collection
Luxury Outwear Programs
ModernHaus SoHo and Canada Goose Partner for a Unique Experience
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Dynamic Avant-Garde Stealthy Sneakers
Y-3 Presents the GENDO Sneaker for the SS23 Season
Juxtaposed Collab Elevated Fashion
Hollywood Ranch Market Joins Wildside by Yohji Yamamoto
Collaborative Y2K Handbag Collections
Coach Teamed Up with Little Nas X for 'The Lil Nas X Drop'
QSR-Collaborative Skate Collections
The Palace McDonald's Collection is an Unconventional Capsule
Bespoke Vehicle-Inspired Partnerships
Can-Am & The Shoe Surgeon Create Bespoke Sneaker Designs
Reimagined Classic Boat Shoes
Drake's and Sebago Join on the New Dockside Boat Shoes
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Football Athlete-Headed Footwear Campaigns
HEYDUDE and Travis Hunter Launch Unlike Anything
Avant-Garde Sporty Fall Fashion
Y-3 Presents its Latest Capsule for the FW23 Season
Comedic Apparel Campaigns
Kevin Hart and Druski Launch the Fabletics 'Don Pant' with a Short Film
Motorsports Rapper Apparel
KSUBI x A$AP TyY Launch a Limited-Edition Denim Collection
Rapper-Inspired Clothing Collections
boohooMAN Collaborated with the American Rapper Toosii
Playfully Patterned Adventurewear
TNF x Yinka Ilori Inspires Optimism No Matter the Weather
Organic Sleek Avant-Garde Sneakers
adidas Y-3 Presents New Shoes Inspired by Contra-Natural
Running-Ready Performance Streetwear
The New NOCTA Running Gear Features Functional Looks
Hip-Hop Festival-Inspired Skateboarding Capsules
DGK Collaborates with the Rolling Loud Festival
Colorful Boldly Patterned Jackets
Yinka Ilori Designs a Clothing Capsule for The North Face
Collaborative Kenyan-Inspired Capsules
Canada Goose Introduced the 'Powerful Voices Collections'
Athlete-Backed Jewelry Brands
David Yurman Partnered with the NBA to Launch a Men's Jewelry Brand
Luxurious Graphic Retro-Tinged Fashion
YSL Presents The Vintage Collection of Band Merch
Rapper-Backed Apparel Capsules
OVO Recruits Snoop Dogg, Birdman, and More for an NFL Capsule
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Sophisticated Fashion Collaborations
Willie Norris and Outlier Release a Co-Branded Drop
Rapper-Approved Fashion Collections
BoohooMAN Enters Its Econd Collaboration with Trippie Redd
Abstract Artful Spring Streetwear
Hyo Isak Presents its New Range of Apparel for the SS23 Season
Graphic-Detailed Luxe Timepieces
Olaolu Slawn Designs a Vibrant Collaborative Rolex Watch
Album-Inspired Clothing Capsules
Pacsun x Paris Hilton Present the Infinite Icon Collection
Rapper-Inspired Gold Grills
Rihanna Gets a Wu-Tang-Inspired Custom Grill from Jeweler Gabby Elan
Skincare-Inspired Fashion Bundles
Christian Siriano x Olay Created Cozy Items Inspired by a Serum
Affordable Luxury Streetwear Capsules
Kanye West Adds New Item to His 20 Dollar YEEZY Line
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
Singer-Themed Art Exhibitions
FLANNELS X London Launches an Immersive Beyoncé Exhibition
LGBTQ+-Celebrating Luxury Streetwear
Filling Pieces Partners with DAGGER and Yamuna Forzani
Collaborative Dynamic Streetwear
Soho Yacht Club Joins Forces with Limo Boyz on Soho Limo Club
Rapper-Starring Anime Apparel
Logic and Crunchyroll Launch a Cowboy Bebop Apparel Collection
Celebrity-Founded Fashion Brands
Kylie Jenner Unveils Her Debut Fashion Brand Called Khy
Artist-Collaborative Travel Accessories
Jaden Smith and Harper Collective Join on a New Capsule
Limited Collaborative Apparel Capsule
Madhappy and Juicy Couture Join on a Capsule Collection
Graphic-Centric Minimal Streetwear
Drama Call Presents a Look at its Newest Collection
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Canadian Rapper-Launched Fragrance Lines
Drake Goes into Beauty with Better World Fragrance House
Premium Outerwear Collections
Rudsak Combines Sustainable Materials with Rebellious Edge
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Rapper-Starring Fall Streetwear
Daily Paper Spotlights Headie One in New FW23 Collection
Cairo-Based Streetwear Lookbooks
Unknown Taps Rapper Unknown T to Star in its New Campaign
Unpredictable Spring-Centric Fashion
Y/Project Presents a Look at its New Capsule for SS24
Nautical-Themed Spring Apparel
Drake's Presents its Latest Collection for Spring 2023
Edgy Accessible Collections
DDG and boohooMAN Unveil Exclusive 'The Black Edit' Fashion Line
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Rose-Adorned Skull Shirts
WILDSIDE YOHJI YAMAMOTO and © SAINT M ×××××× Debut a New Collaboration
Singer-Starring Outerwear Campaigns
LORENZ.OG Introduces a New Arc-Teryx Collection
Cozy Rapper-Backed Sneakers
Skechers and Snoop Dogg Team Up for a Multi-Year Sneaker Deal
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
Urban Luxe Streetwear Collections
clothsurgeon Presents the FROM THE ROW TO THE ROAD Capsule
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Designer-Approved Western Apparel
Dapper Dan Debuts a New Spring Collection with GAP
Hardcore Hip Hop Collaborations
DGK Partners with Onyx to Commemorate BACDAFUCUP
Honorary Toronto Capsules
OVO Unveils its 'Hometown Heroes Collection'
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Durable Fall-Ready Streetwear
Yardsale Presents its Newest Capsule for the FW23 Season
Rapper-Endorsed Flame Stove Campaigns
Snoop Dogg Presents Solo Stove's Blunt Marketing Campaign
Sleek Seasonally Transitional Fashion
The Latest Collection by Drake's Prepares for Fall
Community-Honoring Eerie Graphic Merchandise
Boiler Room Presents its New Capsule for FW23
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Vibrant Summery Skate Streetwear
Always Do What You Should Do Drops a NOAH Collection
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Minimal Fall-Ready Luxe Streetwear
Fear of God Presents its Latest Capsule for Fall 2023