Walter Andri — January 23, 2006 — World
References: onlinerights & boingboing.net
Vigilante Advertising - sounds like fun. The premise is that you just have to advertise your thoughts, and not wait for a company or politician to advertise to you. I like it.
In this example, a Canadian election poster was created to make fun of the Liberal candidate Sam Bulte.
"An anonymous person whipped up this poster that makes fun of Sam Bulte, the Canadian Member of Parliament who sells out the public interest by taking big campaign checks from the copyright industries and then delivering extreme copyright laws that parallel the failed US initiatives that have resulted in a war on music fans. " - BoingBoing
What happened in this case?
"The controversy started when Sarmite Bulte, the Liberal incumbent for the Toronto riding of Parkdale-High Park, announced a $250/plate fundraiser at the Drake Hotel for January 19, just four days before the election. Ms. Bulte is well-known as the force behind the "Bulte Report" of May, 2004, which advocated a decidedly imbalanced, pro-rightsholder revision of Canada's Copyright Act. Her report was too radical for the government, which left many of her handouts to the content industry on the cutting room floor when it created Bill C-60. Perhaps that explains why her fundraiser is sponsored by a who's who of Canada's big-copyright business lobbyists." - Online Rights Canada
In this example, a Canadian election poster was created to make fun of the Liberal candidate Sam Bulte.
"An anonymous person whipped up this poster that makes fun of Sam Bulte, the Canadian Member of Parliament who sells out the public interest by taking big campaign checks from the copyright industries and then delivering extreme copyright laws that parallel the failed US initiatives that have resulted in a war on music fans. " - BoingBoing
What happened in this case?
"The controversy started when Sarmite Bulte, the Liberal incumbent for the Toronto riding of Parkdale-High Park, announced a $250/plate fundraiser at the Drake Hotel for January 19, just four days before the election. Ms. Bulte is well-known as the force behind the "Bulte Report" of May, 2004, which advocated a decidedly imbalanced, pro-rightsholder revision of Canada's Copyright Act. Her report was too radical for the government, which left many of her handouts to the content industry on the cutting room floor when it created Bill C-60. Perhaps that explains why her fundraiser is sponsored by a who's who of Canada's big-copyright business lobbyists." - Online Rights Canada
Trend Themes
1. DIY Advertising - There is an opportunity for DIY advertising platforms that allow individuals to express their thoughts and opinions through customized ads.
2. Viral Activism - With the rise of social media, there is potential for a new form of viral activism where individuals can create and share messages that promote their beliefs and values.
3. Satirical Marketing - Satirical marketing campaigns can become a trend as a way to bring attention to important issues and create a conversation around them while also entertaining the public.
Industry Implications
1. Advertising - Advertising agencies can adapt to the changing needs of individuals and offer personalized and customizable advertising options.
2. Social Media - Social media platforms can offer tools and features that allow users to create and share engaging content that promotes their beliefs and values.
3. Entertainment - Entertainment companies can leverage satirical marketing campaigns to create buzz and generate conversation around important issues that impact society.
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