Women rely on cosmetics to put a daily mask on their face, playing with colors and scents in relation to what side they want to channel on any given day; dark and edgy beauty looks allow them to tap into their inner femme fatale. Whether that means taking inspiration from their favorite movie star vampire or simply introducing more shadowy shades, it is becoming increasingly easy for women to indulge dark fantasies.
For instance, a perfect dark and edgy beauty example lies in the latest MAC cosmetic collection that is inspired by Disney's 'Maleficent' movie, which is set to release at the end of May 2014. Instead of being kitschy or cliche, the products are deep and warm, allowing women to achieve a similar look as Angelina Jolie in the movie.
43 Examples of Edgy Beauty
From Mama Monster Fragrances to Mystical Beauty Editorials:
Meghan Young — May 22, 2014 — Pop Culture
39
Polished Punk Fashion
The Vogue Taiwan 'Punk Me' Photoshoot Stars Ellinore Erichsen
38
Molten Makeup Looks
Beauty from Estonia by Reanne Derkson is Perfect for Winter
37
Conceptual Beauty Looks
Makeup Artist Veronica Azaryan Creates Imaginative Alien Appearances
36
Alien Beauty Editorials
The Andrey & Lili 'Hot Summer' Series has an Otherworldly Essence
35
Intergalactic Beauty Editorials
The HGIssue Issue 3 Photoshoot Stars Model Sabrina Nait
34
Phantasmal Goth Editorials
Lea T is Positively Ghostly in What About Mag #1
33
Glam Gothic Editorials
Gintare by Danny Cardoza for Fashion Gone Rogue Boasts Asymmetrical Hair
32
Edgy Floral Editorials
The Vogue Taiwan May 2014 Photoshoot Stars Model Ragnhild Jevne
31
Lux Rocker Looks
Moo King Captures Coco Rocha for Dressed to Kill Winter 2013-14
30
Winter-Inspired Beauty Editorials
The Fashion Gone Rogue 'Polar Vortex' Photoshoot Stars Shen
29
Experimental Beauty Editorials
The Styleby Magazine Issue 25 Photoshoot Stars Charlotte Carey
28
War Paint Editorials
Makeup Artist Tyen Creates Urban ‘Peintures de Guerre'
27
Stony Scent Branding
BARB Fragrance Packaging Embodies a Rugged Image to Appeal to Men
26
Glam 80s-Inspired Cosmetic Ads
The NARS Cosmetics Fall 2013 Campaign Stars Model Toni Garrn
25
Studded Skin Photography
This Fashion Series Features a Gothic Model with Spiked Studs in Her Skin
24
Beetle-Hued Beauty Editorials
These Radical Punk Colors are Inspired by Nature
23
Asymmetrical Beauty Captures
This Beauty Series Features Flirty Makeup and Strange Looks
22
Two-Faced Cosmetic Captures
The Edge Sandra Jasińska Editorial Showcases Inverted Imagery
21
Disney-Inspired Makeup
The Mac Cosmetics x Maleficent Collection is Dark and Villainous
20
Electric Beauty Editorials
The Flare 'The New Wave' Photoshoot Stars Jenna Earle and Amanda N
19
Serial Killer-Inspired Perfumes
Smell Like Hannibal Lecter with NBC's Latest Hannibal Perfume
18
Electric Eyeshadow Campaigns
The Saint Laurent Fall 2013 Beauty Ad Stars Cara Delevingne
17
Bold Beehive Beauty Editorials
The Vogue Japan Setting the Mood Story is Futuristically Elegant
16
Anatomically Illustrated Scents
Van Der Lichaam Aromatherapy Packaging is Biologically Branded
15
Mystical Beauty Editorials
The Relapse Magazine 'Dark Visions' Photoshoot is Richly Whimsical
14
Magical Mineral Makeup
Micabella Cosmetics Work Interchangeably to Create Vibrant Looks
13
Primary Colored Bob Cuts
This Punkish Series by Milica Shishalica is called Piet Mondrian
12
Ink-Blotted Perfume Packaging
Vilde Perfume Branding Uses a Minimalist Design
11
Singled-Out Makeup Ads
The ck One Cosmetics Fall 2013 Campaign Showcases Flawless Faces
10
Cosmetic Corpse DIY Looks
The 'Gothic Vampire Makeup Tutorial' Instructs Viewers on Dark Beauty
9
Tribal Serpent Makeup
The Santigold for Smashbox Cosmetics Collection Matches All Skin Colors
8
Mysterious Makeup Editorials
The Fashion Gone Rogue 'Celia' Photoshoot Stars Celia Becker
7
Mama Monster Fragrances
'Fame' Perfume by Lady Gaga is as Eclectic as the Artist Herself
6
Foul Undead Fragrances
You Can Smell Like 'The Walking Dead' with This Perfume
5
Fantasy Book Fragrances
The Game of Thrones Fire and Blood Perfume is Inspired by Dragons
4
Hand Grenade Colognes
Viktor & Rolf 'Spicebomb' Looks Like It's Ready to Blow
3
Punk Icon Perfume Campaigns
The Iggy Pop for Paco Rabanne Fragrance Campaign is an Odd Match
2
Iconic Poet-Inspired Fragrances
Beyonce's 'Rise' Perfume is a Tribute to Maya Angelou
1
Mysterious Perfume Ads
The Megan Fox Armani Code Commercial Will Give You Chills
Related Ideas
Ultra-Elegant Luxury Fragrance Collections
CHANEL Introduces the Stunning Coco Mademoiselle
Enchanting Film-Inspired Capsules
The Wicked x ALDO 2024 Collection Features Whimsical Details
Dark Musical-Film-Inspired Capsules
H&M Debuts a Wicked Collection Influenced by the Land of OZ
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Fairytale-Inspired Lipsticks
M·A·C Partnered with Disney to Release 'Royal Ball'
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
Spooky Hair Color Lines
Splat Hair Color Draws Inspiration from Beetlejuice Beetlejuice
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Natural Luxurious Makeup Collections
Chanel's Les Beiges Collection Delivers Impeccable Results
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
Vampire Film Makeup Lines
Colourpop's Twilight Makeup Offers Looks for Team Edward and Team Jacob
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Makeup-Inspired Music Collaborations
e.l.f. Cosmetics Launches 'Get Ready With Me The Album'
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Vampire Slayer Makeup Collections
Vampyre Cosmetics’ Buffy the Vampire Collab is Uniquely Eerie
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Nostalgic Makeup Palettes
Urban Decay Invites Consumers to Experience its Original Naked Palette
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Cartoon-Inspired Makeup Launches
Colourpop is Bringing Back Winx Club X Colourpop Collection 2.0
Whimsical Film-Inspired Makeup Sets
The r.e.m. beauty x Wicked Collab Boasts Character Sets
Disney-Inspired Lipsticks
Mac's 40 Disney Favourites in Princess Incognito Lasts 10 Hours
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Luxury Nature-Inspired Fragrances
Diptyque Explores Nature’s Overlooked Treasures for its New Line
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Blue-Tonal Makeup Products
Kulfi is Following the Blue Beauty Movement with its Stunning Colorways
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Seductive Vanilla-based Fragrances
The Tom Ford Beauty Vanille Fatale Fragrance is Alluring
Beauty Crime Mockumentaries
e.l.f.'s Cosmetic Criminals is a True Crime Parody Documentary
90s-Inspired Lip Liners
Mob Beauty's Smooth Precision Waterproof Lip Liner Revives an Iconic Shade
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Collaborative Vibrant Makeup Collections
The Guerlain x Emilio Pucci Makeup Collection is High-End
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Multi-Use Highlighting Glosses
Pretty Grunge Face Gloss Transforms in Response to pH Levels
Back-To-School Beauty Kits
ESW Beauty Launches the Glow Getter Kit
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Sculptural Beauty Palettes
Little Ondine's Sculptor Contour and Highlight Palettes are Dynamic
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Bold Creamy Eyeshadows Pensils
Cheekbone Beauty's Fearless Eyeshadow is a Vegan Eyeshadow Pencil
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
TV-Inspired Makeup Collections
Rare Beauty Launches 'Only Murders in the Building' Cosmetic Duo
Movie-Musical Skincare Collabs
The Wicked x Beekman 1802 Collection Celebrates Duality
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Spooky Back-to-School Footwear
Keds x Monster High Shares the Styles of Favorite Characters
Fairytale-Inspired Bronzers
The MAC Pretty It Up Cinderella Bronze Powder is Multi-Use
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Co-Branded Blackened Lipsticks
Kraken Rum & Black Moon Cosmetics Assembled The Emperor Kraken Duo
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Gold-Themed Cosmetics Calendars
MAC Cosmetics' 24K Holiday Advent Calendar Features New Shades
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Disney-Inspired Eye Shadows
MAC Partnered with Disney to Release an Aladdin-Themed Palette
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Actress Lip Color Campaigns
The Tom Ford Runway Lip Color Collection is Angelina Jolie-Approved
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Singer-Made Beauty Boxes
Gwen Stefani's Ipsy Box Was Curated by the Singer Herself
Evocative Everyday Fragrances
Modern Magic is a Fun, Affordable Fragrance Brand for Gen Z
Refillable Precision-Tip Lipsticks
NARS' Explicit Lipstick is Optimized for a New Generation
Aquatic Cosmetic Collections
Sigma Beauty Disney The Little Mermaid Collection Has Five Pieces
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Grungy Movie-Inspired Cosmetics
Half Magic Beauty Created a New Makeup Set for the Movie MaXXXine
Metallic Gel Eyeshadows
Dazzle Gel Hyper-Metallic Vegan Eyeshadow Intensifies with Blending
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Coagulating Lip Oils
Makeup A Muder's Kiss of Death Lip Oils Create a Blood-Stained Effect
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Luxury All-Gender Perfumes
The Les Éternels De Balmain Fragrance Collection Has Eight Scents
Mythological Beauty Collections
Greek Mythology Inspired the Goddess Collection by Nobody's Child
High-Impact Eye Crayons
Half Magic's Sparklestik Eye Crayon Creates Bold Looks with a Swipe
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Natural Material-Inspired Fragrances
Diptyque Unveils its Les Essences de Diptyque Capsule
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Festive Film Makeup Collections
The Revolution Beauty x Elf Collection is Holiday-Ready
Spooky Series-Inspired Makeup
The Hard Candy x Wednesday Collection is Limited-Edition
Cartoon-Inspired Makeup Lines
ColourPop Teams Up with Pokémon on a New Makeup Capsule
Eco-Friendly Sun-Kissed Eyeshadows
NUDESTIX Unveils Sustainable Nude Beach Eye Palette
Makeup-Hiding Accessories
Elf's Cosmetic Security Line Offers a Safe Hiding Space For Your Makeup
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Iconic Touring Artist Makeup
Madonna's Makeup Collaboration Celebrates Her Iconic On-Stage Looks
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Luxurious Nude Lipsticks
The Rouge Dior Range Was Refreshed After an Extensive Lip Color Study
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Y2K-Inspired Eyeshadow Palettes
ColourPop Released a Nostolgic Eyeshadow Palette
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Vegan Tubing Mascara
e.l.f. Cosmetics Recently Debuted the New Eyeconic Mascara
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Alluring Pressed Eye-Color Shades
Elate Beauty Introduces Two Shades to Its Pressed EyeColour Line
Romantic Regency Makeup Collections
The Kiko Milano Bridgeton Makeup Collection is Refined
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Ultra-Stylish Bathroom Decor
Diptyque Debuts a New Bathroom Collection Called 'Beauty Accessories'
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Multi-Dimensional Complexion Compacts
Fara Homidi's Essential Face Compact Pairs Two Products
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Edgy 90s-Style False Lashes
The Kiss Lash Couture Rebel Collection Includes Six Styles
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Complete Lip Care Collections
Maed Shares Start-to-Finish Lip Products from Scrubs to Bold Color
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products