Women rely on cosmetics to put a daily mask on their face, playing with colors and scents in relation to what side they want to channel on any given day; dark and edgy beauty looks allow them to tap into their inner femme fatale. Whether that means taking inspiration from their favorite movie star vampire or simply introducing more shadowy shades, it is becoming increasingly easy for women to indulge dark fantasies.
For instance, a perfect dark and edgy beauty example lies in the latest MAC cosmetic collection that is inspired by Disney's 'Maleficent' movie, which is set to release at the end of May 2014. Instead of being kitschy or cliche, the products are deep and warm, allowing women to achieve a similar look as Angelina Jolie in the movie.
43 Examples of Edgy Beauty
From Mama Monster Fragrances to Mystical Beauty Editorials:
Meghan Young — May 22, 2014 — Pop Culture

39
Polished Punk Fashion
The Vogue Taiwan 'Punk Me' Photoshoot Stars Ellinore Erichsen

38
Molten Makeup Looks
Beauty from Estonia by Reanne Derkson is Perfect for Winter

37
Conceptual Beauty Looks
Makeup Artist Veronica Azaryan Creates Imaginative Alien Appearances
36
Alien Beauty Editorials
The Andrey & Lili 'Hot Summer' Series has an Otherworldly Essence
35
Intergalactic Beauty Editorials
The HGIssue Issue 3 Photoshoot Stars Model Sabrina Nait
34
Phantasmal Goth Editorials
Lea T is Positively Ghostly in What About Mag #1
33
Glam Gothic Editorials
Gintare by Danny Cardoza for Fashion Gone Rogue Boasts Asymmetrical Hair
32
Edgy Floral Editorials
The Vogue Taiwan May 2014 Photoshoot Stars Model Ragnhild Jevne
31
Lux Rocker Looks
Moo King Captures Coco Rocha for Dressed to Kill Winter 2013-14
30
Winter-Inspired Beauty Editorials
The Fashion Gone Rogue 'Polar Vortex' Photoshoot Stars Shen
29
Experimental Beauty Editorials
The Styleby Magazine Issue 25 Photoshoot Stars Charlotte Carey
28
War Paint Editorials
Makeup Artist Tyen Creates Urban ‘Peintures de Guerre'
27
Stony Scent Branding
BARB Fragrance Packaging Embodies a Rugged Image to Appeal to Men
26
Glam 80s-Inspired Cosmetic Ads
The NARS Cosmetics Fall 2013 Campaign Stars Model Toni Garrn
25
Studded Skin Photography
This Fashion Series Features a Gothic Model with Spiked Studs in Her Skin
24
Beetle-Hued Beauty Editorials
These Radical Punk Colors are Inspired by Nature
23
Asymmetrical Beauty Captures
This Beauty Series Features Flirty Makeup and Strange Looks
22
Two-Faced Cosmetic Captures
The Edge Sandra Jasińska Editorial Showcases Inverted Imagery
21
Disney-Inspired Makeup
The Mac Cosmetics x Maleficent Collection is Dark and Villainous
20
Electric Beauty Editorials
The Flare 'The New Wave' Photoshoot Stars Jenna Earle and Amanda N
19
Serial Killer-Inspired Perfumes
Smell Like Hannibal Lecter with NBC's Latest Hannibal Perfume
18
Electric Eyeshadow Campaigns
The Saint Laurent Fall 2013 Beauty Ad Stars Cara Delevingne
17
Bold Beehive Beauty Editorials
The Vogue Japan Setting the Mood Story is Futuristically Elegant
16
Anatomically Illustrated Scents
Van Der Lichaam Aromatherapy Packaging is Biologically Branded
15
Mystical Beauty Editorials
The Relapse Magazine 'Dark Visions' Photoshoot is Richly Whimsical
14
Magical Mineral Makeup
Micabella Cosmetics Work Interchangeably to Create Vibrant Looks
13
Primary Colored Bob Cuts
This Punkish Series by Milica Shishalica is called Piet Mondrian
12
Ink-Blotted Perfume Packaging
Vilde Perfume Branding Uses a Minimalist Design
11
Singled-Out Makeup Ads
The ck One Cosmetics Fall 2013 Campaign Showcases Flawless Faces
10
Cosmetic Corpse DIY Looks
The 'Gothic Vampire Makeup Tutorial' Instructs Viewers on Dark Beauty
9
Tribal Serpent Makeup
The Santigold for Smashbox Cosmetics Collection Matches All Skin Colors
8
Mysterious Makeup Editorials
The Fashion Gone Rogue 'Celia' Photoshoot Stars Celia Becker
7
Mama Monster Fragrances
'Fame' Perfume by Lady Gaga is as Eclectic as the Artist Herself
6
Foul Undead Fragrances
You Can Smell Like 'The Walking Dead' with This Perfume
5
Fantasy Book Fragrances
The Game of Thrones Fire and Blood Perfume is Inspired by Dragons
4
Hand Grenade Colognes
Viktor & Rolf 'Spicebomb' Looks Like It's Ready to Blow
3
Punk Icon Perfume Campaigns
The Iggy Pop for Paco Rabanne Fragrance Campaign is an Odd Match
2
Iconic Poet-Inspired Fragrances
Beyonce's 'Rise' Perfume is a Tribute to Maya Angelou
1
Mysterious Perfume Ads
The Megan Fox Armani Code Commercial Will Give You Chills
Related Ideas
Enchanting Film-Inspired Capsules
The Wicked x ALDO 2024 Collection Features Whimsical Details
Bold Cosmetics Campaigns
The 'I Only Wear MAC' Campaign Offers A Bold Take on Nude Makeup
Patisserie-Inspired Beauty Pop-Ups
Estée Lauder x Ladurée Partner for Sensorial Makeup
Bedazzled High-End Makeup Lines
Guerlain & Shourouk Rhaiem Debut the Holiday 2024 Makeup Capsule
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
Fairytale-Inspired Lipsticks
M·A·C Partnered with Disney to Release 'Royal Ball'
Dark Musical-Film-Inspired Capsules
H&M Debuts a Wicked Collection Influenced by the Land of OZ
Modern Luxury-Focused Fragrance Lines
COS Expands into the Fragrance Market with cos perfumery
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
Vampire Film Makeup Capsules
The ColourPop x Twilight: New Moon Collection Features Sultry Hues
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Dark-Romance-Inspired Makeup Capsules
ColourPop Introduces its 'A Shadow of Secrets Collection'
Spooky Hair Color Lines
Splat Hair Color Draws Inspiration from Beetlejuice Beetlejuice
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Natural Luxurious Makeup Collections
Chanel's Les Beiges Collection Delivers Impeccable Results
Luxurious Nude Lipstick Lines
Christian Dior Debuts Its 2025 Addict Nudes N'Roses Collection
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Mood-Based Makeup Mirrors
The L’Oréal Mood Mirror is a CES 2025 Beauty-Tech Innovation
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Clairvoyance-Inspired High-End Makeup Capsules
Chanel Debuted Its Clairvoyance Makeup Collection
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Makeup-Inspired Music Collaborations
e.l.f. Cosmetics Launches 'Get Ready With Me The Album'
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
Vampire Slayer Makeup Collections
Vampyre Cosmetics’ Buffy the Vampire Collab is Uniquely Eerie
Iconic Anniversary Fragrances
Éditions de Parfum Frédéric Malle Will Re-Release Portrait of a Lady
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Nostalgic Makeup Palettes
Urban Decay Invites Consumers to Experience its Original Naked Palette
Fairytale-Inspired Fragrances
The Disney Princess Collection by Bath & Body Works is Enchanting
Enchanting Spring-Forward Makeup Capsules
ColourPop Teams Up with Disney for a Tangled Collection
Whimsical Film-Inspired Makeup Sets
The r.e.m. beauty x Wicked Collab Boasts Character Sets
Playful False Nails
Digi Beauty is a Bold Collab Offering Ultra-Playful Nail Art
Disney-Inspired Lipsticks
Mac's 40 Disney Favourites in Princess Incognito Lasts 10 Hours
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
Luxury Nature-Inspired Fragrances
Diptyque Explores Nature’s Overlooked Treasures for its New Line
Heritage Celebrating Apparel Collections
H&M x Magda Butrym Bring Romantic Edge to Spring Fashion
Floral High-End Makeup Capsules
Chanel Boasts Its Camélia Futura Makeup Collection This Summer
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
Evocative Unisex Fragrances
YSL Beauty MUSE Has Notes of Ink, Iris and Vanilla
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Whimsical Character-Inspired Statement Capsules
ALDO x Disney Partner for an Iconic Collection
Color-Changing Beauty Sticks
Sephora Collection's Color Twisters Change Upon Lip or Cheek Contact
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Collaborative Collection Expansions
Hard Candy and Girl Scouts Bring Back Their Sweetest Collab
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
90s-Inspired Lip Liners
Mob Beauty's Smooth Precision Waterproof Lip Liner Revives an Iconic Shade
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Mocktail-Inspired Beauty Masks
ESW Beauty Emphasizes Playful Packaging for Cosmetic Formulations
Movie-Musical Skincare Collabs
The Wicked x Beekman 1802 Collection Celebrates Duality
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
TV-Inspired Makeup Collections
Rare Beauty Launches 'Only Murders in the Building' Cosmetic Duo
Actress-Approved Brand Campaigns
Michelle Monaghan X U Beauty Unveil 'Meet U in Your Moment'
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Beauty Store-Created Docuseries
‘Faces of Music’ Celebrates the Artistry of Beauty and Music
Effortless Skincare Campaigns
Garnier's De-Glaze My Makeup with Me Pokes Fun at Beauty Fads
Inclusive Self-Care Cosmetics
CHOC is an Empowering Makeup Brand for Melanin-Rich Skin
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Gold-Themed Cosmetics Calendars
MAC Cosmetics' 24K Holiday Advent Calendar Features New Shades
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Astrology-Aligned Cosmetics
Star Signs Inspired the Maya Jama x Rimmel Collaboration
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Spooky Back-to-School Footwear
Keds x Monster High Shares the Styles of Favorite Characters
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Fairytale-Inspired Bronzers
The MAC Pretty It Up Cinderella Bronze Powder is Multi-Use
Co-Branded Blackened Lipsticks
Kraken Rum & Black Moon Cosmetics Assembled The Emperor Kraken Duo
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Coagulating Lip Oils
Makeup A Muder's Kiss of Death Lip Oils Create a Blood-Stained Effect
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Disney-Inspired Eye Shadows
MAC Partnered with Disney to Release an Aladdin-Themed Palette
Harmonious Eyeshadow Combinations
'Palettes of Beautifying Eye Trends' Celebrates Beauty Moments
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Sunset-Inspired Blushes
MAC Cosmetics' Strobe Beam Liquid Blush Comes in Warm Reds, Mauves & More
Actress Lip Color Campaigns
The Tom Ford Runway Lip Color Collection is Angelina Jolie-Approved
Painterly Eyeshadow Sticks
Renaissance Art Inspired Ilia's Eye Stylus Shadow Stick Shades
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
Low-Cost Luxury-Inspired Cosmetics
Bath & Body Works Everyday Luxuries Collection is Affordable
Menstrual Cycle-Inspired Lipsticks
Evana Presents the Period Red Lipsticks Inspired by the Cycle
Evocative Everyday Fragrances
Modern Magic is a Fun, Affordable Fragrance Brand for Gen Z
Refillable Precision-Tip Lipsticks
NARS' Explicit Lipstick is Optimized for a New Generation
Aquatic Cosmetic Collections
Sigma Beauty Disney The Little Mermaid Collection Has Five Pieces
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Grungy Movie-Inspired Cosmetics
Half Magic Beauty Created a New Makeup Set for the Movie MaXXXine
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Beauty-Branded Film Series
e.l.f. Beauty will Debut 'Show Your(s)e.l.f.' at Art Basel Miami Beach
Expansive Personal Care Lines
method launches at Ulta Beauty and Introduces Exclusive Products
Luxury All-Gender Perfumes
The Les Éternels De Balmain Fragrance Collection Has Eight Scents
Mythological Beauty Collections
Greek Mythology Inspired the Goddess Collection by Nobody's Child
Storybook-Inspired Fragrances
Classic Fairy Tales Inspired Mischief Academy's Debut Eau de Parfums
Fragrance-Inspired Luxury Cosmetics
Tom Ford's Rose Exposed Eye Colour Quad is Versatile and Bold
African American-Inspired Makeup Collections
Black Radiance Collaborates with Cross Colours
High-Impact Eye Crayons
Half Magic's Sparklestik Eye Crayon Creates Bold Looks with a Swipe
Dreamy Artist-Approved Cosmetics
r.e.m. Beauty Introduces Two Shimmery Products for the New Year
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Surreal Eyewear Collections
Schiaparelli's Fetish Sunglasses Capsule Represents a Bold Evolution
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
Parisian-Inspired Luxury Skincare Lines
clé de peau Beauté Presents City of Dreamlight
Celebratory Cosmetic Collections
The Pixi 25 Years of Glow Collection is Arriving Now
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Y2K-Inspired Eyeshadow Palettes
ColourPop Released a Nostolgic Eyeshadow Palette
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Fashion-Minded Makeup Products
The LR Zeitgard Signature Range Features 19 Products
Skincare-Fortified Makeup Lines
Isamaya Ffrench Launches the 'Core Collection' Makeup Line
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Hybrid Makeup Pens
Annabelle Cosmetics Introduces the Bigshow Multi-Use Eyeshadow Pen
Dramatic Luxury Mascaras
Gucci Beauty Has Unveiled Its Latest Mascara — Le Magnétisme
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
High-Precision Beauty Lines
Daily Life Forever52 is Launching the Backstage Essential Collection
Complete Lip Care Collections
Maed Shares Start-to-Finish Lip Products from Scrubs to Bold Color
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors