The Internet and social media platforms in particular have created a slew of possibilities when it comes to crowdsourced drink innovations. Whether that involves groceries in general, alcohol specifically or even campaigns and apps that help bring awareness to a brand or bar, there are many ways to call on the community to better an experience by ten-fold.
By involving the community, these crowdsourced drink innovations make a better connection with existing and potential customers. Not to mention that services can be vastly improved by focusing on such data. It is interesting to see such a platform continue to grow. in addition to these crowdsourced drink innovations, there are a variety of ways such a tool can be tweaked to benefit specific products and experiences, whether that involves cocktail creations, commercials and more.
12 Crowdsourced Drink Innovations

12
ABSOLUT's Final Reveal
Graphic Novelist Rafael Grampá Co-Creates User-Inspired Film (SPONSORED)

11
Crowdsourcing Design Duos
Heineken Limited Edition Design Challenge Chooses Paired Concepts

10
Community Crowdsourced Beer
Meantime Brewing's Hop Harvest is Happening Across the City of London
9
Crowdsourced Tracking Tags
The 'Tile' System Lets You Leverage Others to Find Your Stuff
8
Boozy Beer-Measuring Tools (UPDATE)
Beertone Helps You Pick a Perfect Brew by Beer Color
7
Crowdsourced Wine Medleys
Yellow Tail Orchestra Sources Hundreds of Submissions to Create Tunes
6
Crowdsourced Brew Campaigns
Samuel Adams Crowd Craft Project Lets Fans Partake in Beer-Making
5
Crowdsourced Location Tagging
TagTagCity is a Crowdsourced Digital Overview of Visited Locations
4
Rapid Grocery Delivery Services
Instacart Delivers Groceries to Your Home Within the Hour
3
Drink-Creating Challenges
Make Your Own Drink With VITAMINWATER Enhanced Water 'Flavour Creator'
2
Crowdsourced Product Selections
SuperBrugsen Crowdsources Local Product Suggestions
1
Crowdsourced Bar Reconnaissance
Scope Out Local Clubs Before You Arrive with Crowdmug
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
AI-Driven Beverage Menus
Botrista Leverages AI & Machine Learning to Create Drink Menus
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
GenAI Water Bottles
Gatorade iD Offers Next-Level Gatorade Squeeze Bottle Personalization
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Robotic Beverage-Crafting Baristas
The Sidework Dispenser Develops a Multitude of Complex Drinks
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
AI-Enhanced Phone Cases
The Flipper by Heineken Turns Upside Down When It Senses a Good Time
Apologetic Beer Initiatives
Coors Light Debuts a Creative Marketing Initiative — Obstructed Brews
Beer Brand Music Platforms
Coors Light Chill on Shuffle Shares Music That Pairs with Ice-Cold Beer
AI-Driven Direct-To-Consumer Platforms
Albertsons Offers Personalized Food and Beverage Products
Automated Beer Stations
Heineken Launched its 'Trust Bars' Campaign in South Korea
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Water-Themed Cocktail Bars
The Civil Works Cocktail Bar Debuts at the Waterworks Food Hall
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Self-Chilling Cans
With a Push Button, the Cool Can Drops Drinks to a Refreshing, Icy Temperature
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Content-Based Shopping Experiences
Gopuff Launches 'Recipe Hub' for Quick Meal Ideas
Customizable Hydration Beverages
INFINIT Nutrition's DIY Beverages Start at Just $2.80
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Plastic Reduction Concierges
The SodaStream Sustainability Concierge Helps to Cut Waste
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Ready-to-Sip Sparkling Cocktails
On The Rocks Cans Meet the Demand for Premium, Portable Cocktails
AI-Driven Robotic Beverage Machines
Frazy Has Introduced the Frazy Bot at CES 2025
Cannabis-Infused Social Sodas
Daizy's Refreshing THC-Infused Beverages Support Socialization
Mental Health Support Platforms
CheersAI Was Created by High School Students
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Beverage-Focused Dual-Chamber Widget Systems
BevBoost Developed an Innovative Beverage Technology
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
App-Enabled Cocktail Makers
The Bartifier Cocktail Maker Offers Access to More Than 380 Recipes
AI-Powered Beverage-Rating Apps
Bottle Raiders Revolutionizes the Review of Premium Spirits
Casual Cannabis-Infused Beverage Campaigns
Triple Debuts Its Laid-Back 'Turfing' Campaign
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
AI-Powered Review Insights
Yelp Adds New AI Features for Restaurant-Goers and Owners
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Gen Z-Focused Delivery Apps
Instacart Launches a Dedicated App for Party Hosts
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Functional Mushroom-Powered Refreshments
Adapt Drinks Come in Two Formulations
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Drink Coaster Phone Cases
The Ultimate Signal-Free Party by Captain Morgan Encourages Presence
On-Tap Alcoholic Lemonades
Hooch Draught Brings the Brand's Libation to the Bar in a New Way
Wine Content Creator Programs
Aldi's Winefluencer Club Makes Wine Discovery Accessible and Fun
Accessible RTD Cocktails
The Cocktail Collection by Ketel One is Equipped with On-Bottle QR Codes
In-App Restaurant Ordering Systems
Châtaigne' Innovative Food Delivery Approach Uses WhatsApp
Can Clip Gadgets
Draft Top Transforms Camp-Side Sipping with Lightweight Innovation
Matchmaking Dating Apps
The 'Cheers' Dating App Incorporates Friend into the Experience
Group Ordering Retail Deliveries
Gopuff GoGroup Lets Multiple People Order Items for Delivery
Supplier Diversity Initiatives
Diageo's Procurement Strategy Promotes Inclusion and Empowerment
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
Moderated Drinking Campaigns
Gordons' Mix It Up Normalizes Choices Like Gordon’s Pink 0.0%
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Food Sample-Focused Services
TiffinStash Announces Its New Feature — Taste Drive
Water-Inspired Cocktail Menus
The Water of Life (Eau de Vie) by Botanist Explores a Vital Element
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Expansive RTD Libation Lineups
The Mixed-Up Cocktail Co. Offers 11 Drinks to Choose From
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Commercial AI Mixologists
Tastebuds Crafts AI-Generated Recipes for the Beverage Industry
Social Media Rewards Platforms
Thumzup Welcomes Hi Five Energy Drink on Its Rewards Platform
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Diverse Beverage Partnerships
LibDib Integrates Diverse Powered Brands to Boost Inclusivity
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Island-Inspired Beverage Campaigns
Liquid Aloha Brings Kona Big Wave’s Island Vibes to Life
Mocktail-Making Incentives
SodaStream's Tips for Sips Supports Goals in Dry January & Beyond
Community-Powered Recommendations
'Something Like' Offers Community Recommendations For Anything
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Premium Draught Cocktails
Served Draught Enhances Service, Quality & Convenience
Convenient Cafe Delivery Options
Consumers Can Now Get Coffee Through Starbucks and DoorDash
Online Idea-Sharing Platforms
Collaborate, Share, and Discover Projects with Oasis of Ideas
NFT-Tied Energy Drinks
'NFT Energy' Empowers Brands Through Collaborative NFT Ventures
AI-Driven Consumer Goods Platforrms
Cpg Radar’s New AI-Driven Platform is Efficient
From-Scratch Soup Deliveries
Jane Foodie and FreshDirect Partnered to Expand Access
Nightlife Insight Tools
Up 2 Tonight Shows Real-Time Crowd Info To Help Plan Your Night Out
Consumer Review Platforms
Discover Real Brand Experiences with DapplePot’s Community Insights
Beverage-Focused Data Analytics Tools
Fresh Blends Unveils an Upgraded Fresh Blends Cloud Platform
Social Gathering-Focused Cognac Campaigns
Courvoisier Launches Bring Your Own Courvoisier (#BYOCV)
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Brand Expansion Crowdfunding Campaigns
Cape Cod’r Craft Cocktails Debuts a Crowdfunding Campaign
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Community Project Micro-Grant Programs
Big Grove Brewery Debuts the Neighborhood Micro-Grant
Digital Mixology Guides
Cocktail Codex Offers Recipes, Techniques, & Customization for Mixologists
Canned Spritz-Style Cocktails
FUNKIN Spritz Comes in Two Fresh Flavors
Beverage Can Openers
The DAVI Can Opener Safely & Smoothly Removes Lids from Drink Cans
Simple Creator Support Platforms
Buy Me a Beer Online Lets Creators Receive Support Via Payments
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Community Coffee Recipe Sharing
CoffeePedia Connects Coffee Lovers to Explore Unique Recipes
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Shakeable Canned Martinis
Served's Premium Full-Strength Cocktails Replicate Bar Quality at Home
Refreshing Golf-Inspired Beverages
Craftwell Cocktails® Debuts the Transfusion
Business Feedback Platforms
Two Cents Helps Gather Constructive Feedback for Products and Services
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Mixology Assistant Apps
Sip Cocktails Helps You Discover, Customize, And Enjoy Unique Drinks
Idea Feedback Platforms
Only Ideas Helps You Showcase, Share, and Improve Your Startup Concepts
Efficiency-Enhancing Craft Beverage Software
Ekos and GoTab Enter a Strategic Partnership
Community-Led Grocery Initatives
CaringBridge and Instacart Unite to Enhance Delivery Services
Social Dining Networks
Recce Discovers and Shares Trusted Restaurant Picks Easily
Social Gathering-Scheduling Apps
Tecatita Light Debuts the Convenience-Focused Momentitos App
Community-Driven Product Feedback
Peerfecter Facilitates Honest Feedback on Ideas and Products
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Engaging Remote Work Solutions
Crewting Transforms Isolated Remote Workers into Teams
Product Review Hubs
CherryPicks.Reviews Curates Top Products Through Data-Driven Insights
Luxurious Nitro Cocktails
Inversion Nitro Cocktails Capture the Texture of Freshly Shaken Drinks
Recipe Sharing Networks
ICanCookFood Lets Foodies Share Recipes And Follow Culinary Creators
Climate-Conscious Cocktails
Fura's Journal of Future Foods Menu Explores Specific Ingredients
Community Engagement Platforms
Tchop Enables Businesses To Build And Own Online Communities
Event Staffing Solutions
Updone Connects You with Top Bartenders, Servers, and Event Helpers
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Interactive Party Games
'Roved' Makes Group Drinking Games Easy, Fun, And Instantly Social
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
On-Demand Distilleries
Diistil Empowers Bartenders to Create Bespoke Distillates
Growth-Based Marketing Platforms
Crowdtiv Connects Mentors and Mentees to Grow Businesses
Community Cohesion-Promoting Grocery Campaigns
EDEKA Provides Insights of Neighborhood Relations
Influencer Collaboration Networks
Megaboarding Connects Brands And Influencers For Collaborations