Yellow Tail Orchestra Sources Hundreds of Submissions to Create Tunes
Jonathon Brown — November 15, 2012 — Lifestyle
References: unisonfund & ibelieveinadv
Sit back and sip on a glass as you listen to this unique medley of wine music compiled by Yellow Tail from dozens of online submissions.
Back in the spring, Yellow Tail created WineOrchestra.com and invited fans of its wines to submit videos showing their musical skills using only wine bottles and glasses. Once all the submissions were in, international composer Kutiman took hold of the sounds and orchestrated this pleasant medley of wine music.
The wine music project was created to help fund the Unison Benevolent Fund, which is a music assistance program that provides “counselling, emergency relief, and benefit programs for those in the Canadian music community who face personal or professional challenges due to hardship, illness, unemployment or economic difficulties.”
In the end, $10,000 was raised, which will facilitate musicians being musicians.
Back in the spring, Yellow Tail created WineOrchestra.com and invited fans of its wines to submit videos showing their musical skills using only wine bottles and glasses. Once all the submissions were in, international composer Kutiman took hold of the sounds and orchestrated this pleasant medley of wine music.
The wine music project was created to help fund the Unison Benevolent Fund, which is a music assistance program that provides “counselling, emergency relief, and benefit programs for those in the Canadian music community who face personal or professional challenges due to hardship, illness, unemployment or economic difficulties.”
In the end, $10,000 was raised, which will facilitate musicians being musicians.
Trend Themes
1. Crowdsourced Music - Brands can engage with their audience by crowdsourcing music creations for a social cause.
2. Virtual Music Collaboration - The pandemic has made virtual collaborations possible, allowing musicians to create music from anywhere in the world.
3. Social Cause Marketing - Brands can amplify the impact of their campaign and make a difference by tying it to a social cause that their audience cares about.
Industry Implications
1. Alcohol Industry - Alcohol brands can explore innovative ways to engage with their audience, such as creating music and art projects that showcase their product.
2. Music Industry - Music companies can partner with brands to create innovative campaigns that leverage the power of music to drive social impact.
3. Non-profit Industry - Non-profit organizations can partner with brands to raise awareness and funds for their cause, while also providing a platform for creative expression.
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