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ABSOLUT's Final Reveal

Clean the Sky - Positive Eco Trends & Breakthroughs

Graphic Novelist Rafael Grampá Co-Creates User-Inspired Film (SPONSORED)

— March 19, 2014 — Pop Culture
Graphic novelist Rafael Grampá has created a film like no other. The award-winning artist joined forces with ABSOLUT and participants from around the world to create a uniquely crowdsourced animated film inspired by ideas submitted from online users.

The film 'Dark Noir' is a result of the #NextFrame project, a collaboration between Grampá, ABSOLUT and a global audience of creative minds. Working with a community of Facebook fans, Grampá provided a creative outlet for people to share their ideas with the world. The interactions helped inspire the community and Grampá, culminating in a film that blends their collective imaginations. Grampá then rounded up the best animators he could find and transformed their creation into a 2D-3D mash-up animated short.

The making-of featurette (see below) gives you an insightful look at Grampá's creative process; watching him transform as he attempts to interpret his art and thousands of crowdsourced ideas into his first 3D animated film.
Trend Themes
1. Crowdsourced Content Creation - Businesses can engage audiences and collect creative ideas by crowdsourcing content creation, leading to unique and innovative products or projects.
2. Collaborative Creative Projects - Artists and brands can team up with their audiences to create unique visual content through collaborative creative projects, resulting in visually stunning creations that blend collective imaginations.
3. Merging 2D and 3D Animation - The merging of 2D and 3D animation technologies in film projects can push the boundaries of animation and lead to visually stunning results.
Industry Implications
1. Marketing and Advertising - Marketing and advertising firms can use crowdsourcing and collaboration to develop unique and creative campaigns for their clients.
2. Film and Animation - Film and animation studios can utilize crowdsourcing and collaborative projects to create innovative and visually stunning content.
3. Social Media and Community Management - Social media and community management firms can use crowdsourcing campaigns to increase engagement and interaction on social media platforms.
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