SuperBrugsen Crowdsources Local Product Suggestions
Simal Yilmaz — March 21, 2013 — Business
References: superbrugsen.dk & springwise
A Supermarket in Denmark by the name of SuperBrugsen definitely knows how to optimize its resources and adapt to the times.
As businesses are transitioning to a more customer-to-customer model, other enterprise whose models are already business-to-customer are enhancing their focus and attention on the customer. They interact with them on a more practical level.
SuperBrugsen has a form that lets the customers suggest local product that they want to see at the shelves. The idea is ingenious because it not only determines the real-time product demand, but also creates a remarkable opportunity to help out local businesses, as well as the national economy.
The crowd-sourced product demand is a method that business will and should catch up on in no time.
As businesses are transitioning to a more customer-to-customer model, other enterprise whose models are already business-to-customer are enhancing their focus and attention on the customer. They interact with them on a more practical level.
SuperBrugsen has a form that lets the customers suggest local product that they want to see at the shelves. The idea is ingenious because it not only determines the real-time product demand, but also creates a remarkable opportunity to help out local businesses, as well as the national economy.
The crowd-sourced product demand is a method that business will and should catch up on in no time.
Trend Themes
1. Crowdsourced Product Demand - Businesses are adopting crowd-sourced product suggestions to determine real-time demand and support local businesses.
2. Enhanced Customer Focus - As businesses transition to customer-to-customer models, they are placing a greater emphasis on interacting with customers on a practical level.
3. Customer-centric Adaptation - Enterprise models that are already business-to-customer are adapting and optimizing resources to better serve customer needs.
Industry Implications
1. Retail - Crowdsourced product selection can disrupt the retail industry by improving inventory management and supporting local suppliers.
2. E-commerce - Enhanced customer focus can drive disruptive innovation in the e-commerce industry by improving personalized shopping experiences and customer service.
3. Market Research - The adoption of crowd-sourced product demand can revolutionize the market research industry by providing real-time insights into consumer preferences and trends.
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