Experiential marketing has become an extremely popular way for advertisers to genuinely inspire interest in audiences, as these creative car ads prove.
Shopping for a new car can be an extremely overwhelming experience, but these stunts aim to reintroduce entertainment into the process. Examples of this include theater experiences set up in-car by vehicles that are able to host or project film content. One of the most elaborate examples is the 'Theatre in a 500' from Fiat, which involves conducting entire plays from within the inside of a car interior.
Although cars can be used as mobile theaters to deliver these experiences, creative car ads inside cinemas have been just as effective at surprising and delighting the public with unexpected entertainment as well.
10 Cinematic Car Marketing Stunts
15
Film-Projecting Cars
The Smart Forstars Vehicle Comes with a Built-In Projector for Movie Lovers
14
Clean Car Emission Beverages
Honda H20 Water is Made from Hydrogen Fuel Emissions of the Honda FCX
13
Movie-Driven Car Promotions
Starlite Urban Drive-in Theater Created by Volvo Brand
12
Roving Theater Trucks
This Portable Cinema Delivery Truck Took a Movie to the People
11
Affectionate Car Commercials
The Karlie Kloss Mercedes-Benz Short Films are Myterious
10
Future-Comparing Car Campaigns
This Toyota Back to the Future Ad Evaluates the Film's Predictions
9
Automobile Theatre Performances
Fiat's 'Theatre in a 500' Plays Took Place in Automobiles
8
Immersive Cinematic Driving Apps
This App Brings Adventure to Virtual BMW i3 Electric Car Drivers
7
Stranded Puppet Car Commercials
The Big Game Trailer by Toyota Features The Muppets in Trouble
6
Horizontal Teardrop Commercials
The Mercedes-AMG 45th Anniversary is Celebrated with Manly Tears
5
Disruptive Movie Stunts
Volkswagen Interrupts Movies to Promote Its Pedestrian Detection System
4
Automotive Trunk Theaters
The 'Mini Teater' Provides Entertainment from the Trunk of a Car
3
Micro-Sized Theater Ads
This Smart Car Ad Shows How Easy the Car Fits into Any Parking Space
2
Flying Car Campaigns
Cadillac Airlifts Its Newest Car for a Surprise Product Launch
1
Filmic Car Projects
Land Rover Challenges Directors to Create a Story Using Embedded Car Cameras
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Dynamic Silhouette Car Concepts
The Mercedes Dresscode Concept by Jeongtae Lee is Adaptable
Multifunctional Micro-Camper Vans
The Toyoya Kayoibako Prioritizes Flexibility
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Experimental Film Motels
The Mountain Dew Borderlands Motel Brings the Video Game to Life
Collaborative Gaming-Brand Cars
Lexus and Razer Teamed Up to Manufacture the Ultimate Gaming Car
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Adaptive Outdoor Living Trailers
The Karoo Adventure Camping Trailer Expands Upon Arrival
Cubic Convertible Camping Vans
The Adria 'MODE' is Ready for Camping Trips in 30-Minutes
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Fashion Designer City Cars
The Fiat 500e x Giorgio Armani is the Ultimate in Italian Luxury
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Cinema-Inspired Hotel Packages
The St. Regis Hotel Boasts the Cinematic Experience Room Package
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Hotel Room Vehicle Designs
The Mercedes x Belmond Vision Pullman Express is a Hotel on Wheels
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Car-Themed Film Contests
The Lexus Film Masters Challenge Spotlights Emerging Canadian Filmmakers
Immersive Solar-Powered Installations
Marjan van Aubel & Lexus Unveil the 8 Minutes and 20 Seconds
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Pop Artist-Designed Auction Cars
Jeff Koons Designs a Dynamic BMW 850i xDrive Gran Coupe
Romantic Luxury Vehicle Ads
Mercedes-Benz' G-Class STRONGER THAN DIAMONDS Edition Celebrates Love
Bedazzled Sequin Luxe Cars
The BMW XM Gets a Mystique Allure Design Inspired by Naomi Campbell
Portable Surround Sound Systems
Sony's HT-AX7 Speakers Replicate Cinematic Experiences
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Auto Brand Golf Experiences
The Genesis Invitational 2024 Featured an Immersive Media Experience
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Escapism Electric Vehicle Concepts
The 'Trekker' Concept Vehicle is Imagined for Urbanites in 2030
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Branded SUV Camping Systems
The Porsche Canopy Tent Offers an Easy Glamping Experience
Racer-Inspired City Car Concepts
The Nissan Concept 20-23 is Imagined as the Perfect City Car
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
In-Car Blockbuster Services
Mercedes-Benz Unites with Sony Pictures to Enhance the RIDEVU Service
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Car Metaverse Worlds
Hyundai Launched a Marketing World on Roblox to Reach Gen Alpha
Car Manuel Novellas
Audi Merged Its Car Owner Manuals with Seven Novellas on World Book Day
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Android-Powered Infotainment Systems
The 2025 Ford Explorer Boasts Advanced Tech in the Cabin
In-Car Gaming Experiences
BMW Introduces the UNO Car Party Experience for Immersive Fun
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Movie-Inspired Truck Commercials
Ram Truck Partners with Universal Pictures, Warner Bros. Pictures
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Consumer-Centric Luxury Car Campaigns
Genesis Motors Canada Recently Unveiled 'Centred Around You'
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Superhero-Themed Hypercar Capsules
Pininfarina Unveils a New Batman-Inspired Hypercar Collection
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Filmmaker-Inspired Pop-Ups
Montblanc Debuts Los Angeles Pop-Up Inspired by Wes Anderson Aesthetics
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Color-Changing Outdoor SUV Concepts
The Lexus LX 600 Premium AAP Build Has a Striking Wrap
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Dynamic Convertable Camper Vans
Citroën Unveils the Type Holidays Inspired by the Type H
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Cinema-Inspired Chocolates
A24 Movie Chocolate Shares the Flavors of Beloved Theater Refreshments
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Olfactory Entertainment Devices
'MovieScent' Uses Smell and AI to Achieve a 4D Experience
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Generative Art-Wrapped Cars
Kaoru Tanaka Wraps the INFINITI QX80 in Digital Artwork
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Luxury Car Track Experiences
Elevate Your Driving Skills with the Porsche Track Experience
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Ultra-Large Automotive Displays
LG Display Unveiled the 57-inch Pillar-to-Pillar LCD at CES 2024
In-Car Conversation Cards
Kelley Blue Book's "Car-fessional" Cards Inspire Family Connection
Festive Film Vehicles
Turo Helps Drivers Spread Seasonal Cheer with Limited-Edition Elfmobiles
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
AI-Assisted Car Shopping Apps
The CoPilot App Eliminates Barriers in Digital Car Shopping
Elf-Inspired Cars
Turo Debuts Elfmobiles in NYC to Celebrate the 20th Anniversary of the Elf Movie
Cinematic Music Experiences
Candlelight Hosts a Tribute to Hans Zimmer's Film Scores
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Premium Adventurous Racecar Concepts
The Maserati MC20 Dakar Edition Prepares for Terrain
In-Car Gaming Systems
Volkswagen Will Feature AirConsole's Video Games in its Vehicles
Sculpted Digital Conceptual Vehicles
Nissan Presents a Look at the Hyper Adventure Digital Concept
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Boundless Art Exhibitions
The Frameless Experience Showcases Iconic Art Beyond Reality
Dynamic Australian Automobile Platforms
Toyota's 'Toyota Go' Program Enhances Customer Engagement
Emotive Cinematic Experiences
Movies Of Mood Selects Films Based on Your Current Feelings
In-Vehicle Karaoke Features
Stingray Group Inc. Improves In-Vehicle Entertainment
Software-Defined Interior Experiences
Marelli's Showcase at CES 2024 Builds on Its Digital Cockpit
Cinematic Exploration Tools
Cinema Roadmap Offers Interactive Maps for Film Enthusiasts
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Empowering Trader-Focused Campaigns
Vantage Markets Debuts New Phase of Reborn a Trader
Vintage Hotel-Based Automobiles
Sunset Tower Now Allows Guests to Cruise in Rented Automobiles
Live Board Game Productions
Dungeons & Dragons The Twenty-Sided Tavern is Theatrically Interactive