Experiential marketing has become an extremely popular way for advertisers to genuinely inspire interest in audiences, as these creative car ads prove.
Shopping for a new car can be an extremely overwhelming experience, but these stunts aim to reintroduce entertainment into the process. Examples of this include theater experiences set up in-car by vehicles that are able to host or project film content. One of the most elaborate examples is the 'Theatre in a 500' from Fiat, which involves conducting entire plays from within the inside of a car interior.
Although cars can be used as mobile theaters to deliver these experiences, creative car ads inside cinemas have been just as effective at surprising and delighting the public with unexpected entertainment as well.
10 Cinematic Car Marketing Stunts

15
Film-Projecting Cars
The Smart Forstars Vehicle Comes with a Built-In Projector for Movie Lovers

14
Clean Car Emission Beverages
Honda H20 Water is Made from Hydrogen Fuel Emissions of the Honda FCX

13
Movie-Driven Car Promotions
Starlite Urban Drive-in Theater Created by Volvo Brand
12
Roving Theater Trucks
This Portable Cinema Delivery Truck Took a Movie to the People
11
Affectionate Car Commercials
The Karlie Kloss Mercedes-Benz Short Films are Myterious
10
Future-Comparing Car Campaigns
This Toyota Back to the Future Ad Evaluates the Film's Predictions
9
Automobile Theatre Performances
Fiat's 'Theatre in a 500' Plays Took Place in Automobiles
8
Immersive Cinematic Driving Apps
This App Brings Adventure to Virtual BMW i3 Electric Car Drivers
7
Stranded Puppet Car Commercials
The Big Game Trailer by Toyota Features The Muppets in Trouble
6
Horizontal Teardrop Commercials
The Mercedes-AMG 45th Anniversary is Celebrated with Manly Tears
5
Disruptive Movie Stunts
Volkswagen Interrupts Movies to Promote Its Pedestrian Detection System
4
Automotive Trunk Theaters
The 'Mini Teater' Provides Entertainment from the Trunk of a Car
3
Micro-Sized Theater Ads
This Smart Car Ad Shows How Easy the Car Fits into Any Parking Space
2
Flying Car Campaigns
Cadillac Airlifts Its Newest Car for a Surprise Product Launch
1
Filmic Car Projects
Land Rover Challenges Directors to Create a Story Using Embedded Car Cameras
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Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Dynamic Silhouette Car Concepts
The Mercedes Dresscode Concept by Jeongtae Lee is Adaptable
Multifunctional Micro-Camper Vans
The Toyoya Kayoibako Prioritizes Flexibility
Experimental Film Motels
The Mountain Dew Borderlands Motel Brings the Video Game to Life
Customized Soccer Team Cars
Audi Unveils 2024 MLS Cup Championship Celebratory Wrapped Vehicles
Collaborative Gaming-Brand Cars
Lexus and Razer Teamed Up to Manufacture the Ultimate Gaming Car
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
Luxuriously Appointed Camping Trailers
The Lume Caravan Maximizes Comfort and Capability
Modern Festival Activations
American Express will Offer Card Members a Unique Coachella Experience
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Multimedia Smart Cockpit Technologies
TCL CSOT Highlights Its Approach to Automotive Display
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Multipurpose Mobile Trailer Designs
The Panasonic Well Cabin OFFMO is Highly Customizable
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Humorous Drink Cart Ads
Tito’s Spokescart Returns with New Tricks and the Same Laid-Back Charm
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Sci-Fi Thriller Insurance Ads
State Farm's Severance-Inspired Car Insurance Ad Speaks to Gen Z & X
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Fashion Designer City Cars
The Fiat 500e x Giorgio Armani is the Ultimate in Italian Luxury
Immersive Festival Haircare Activations
Method Returns to Coachella with 'Dream in the Desert'
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
Cinema-Inspired Hotel Packages
The St. Regis Hotel Boasts the Cinematic Experience Room Package
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Limited-Time Car-Dining Experiences
Cadillac Partners with COQODAQ for an Escalade IQ Experience
Auto-Focused AI Marketing Tools
Dealer Creative AI Boosts Social Media Content for Dealerships
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Auto-Inspired Decor Items
Rolls-Royce Introduces the Cameo Decor Piece with Premium Materials
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Car-Themed Film Contests
The Lexus Film Masters Challenge Spotlights Emerging Canadian Filmmakers
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Bedazzled Sequin Luxe Cars
The BMW XM Gets a Mystique Allure Design Inspired by Naomi Campbell
Automotive Design Philosophy Exhibits
Kia Showcases Two Exhibits at Milan Design Week 2025
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Creative Auto Campaigns
The Electric Capri Campaign Revives a Legend with Modern Flair
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Stealthy Automotive Chess Sets
The Rolls-Royce Chess Set is Theatrically Designed
Sci-Fi-Inspired SUV Models
The Toyota RAV4 Dark Side Performance Concept is Futuristic
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Nostalgic Explorer SUVs
These Nissan X-Trail Concepts Include the Unwind and the Remastered
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Branded SUV Camping Systems
The Porsche Canopy Tent Offers an Easy Glamping Experience
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
In-Car Blockbuster Services
Mercedes-Benz Unites with Sony Pictures to Enhance the RIDEVU Service
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Car Metaverse Worlds
Hyundai Launched a Marketing World on Roblox to Reach Gen Alpha
Car Manuel Novellas
Audi Merged Its Car Owner Manuals with Seven Novellas on World Book Day
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Second-Screen Movie Experiences
Meta's Movie Mate Technology Engages Film Viewers
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Immersive Muscle Car Experiences
Dodge's Virtual Experience Debuts Its Next-Generation Muscle Cars
Android-Powered Infotainment Systems
The 2025 Ford Explorer Boasts Advanced Tech in the Cabin
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
In-Car Gaming Experiences
BMW Introduces the UNO Car Party Experience for Immersive Fun
Humorous Car Ads
The 'SNL' Volkswagen Ad Reunites ‘The Californians’ Cast for a Hilarious Ride
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Cultural Shopping Experiences
Cadillac Fairview Transforms Malls for Lunar New Year Festivities
Cinema-Inspired Chocolates
A24 Movie Chocolate Shares the Flavors of Beloved Theater Refreshments
Gaming-Inspired Vehicle Concepts
Hyundai Draws Inspiration from Its Electric Subcompact SUV
Movie-Inspired Truck Commercials
Ram Truck Partners with Universal Pictures, Warner Bros. Pictures
Customizable Digital Cockpit Line-Ups
ART Showcases Tech for Automotive, Motorcycle, & Agriculture
Automotive Brand Decor Toys
The Rolls-Royce Cameo Toy Car is Made of High-End Materials
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Cinematic Travel Campaigns
Marriott Bonvoy Debuts the 'You are the Greatest Souvenir' Campaign
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Movie Ticketing Company Relaunches
MoviePass Launches 'Dream Bigger' Campaign
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Art Event Auto Partnerships
Acura Announces SCOPE Miami Art Week Mural and New ADX SUV
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Second-Screen Vehicle Sweepstakes
Kia Squares Engaged Sports Fans During the Big Game
Filmmaker-Inspired Pop-Ups
Montblanc Debuts Los Angeles Pop-Up Inspired by Wes Anderson Aesthetics
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Rental App Holiday Campaigns
Airbnb Presents its Santastrophe Campaign Following Santa Claus
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Olfactory Entertainment Devices
'MovieScent' Uses Smell and AI to Achieve a 4D Experience
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Luxury Car Track Experiences
Elevate Your Driving Skills with the Porsche Track Experience
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Efficient Charging Solutions
TESSAN Showcased a Slew of Its Performance-Focused Products at CES
Auto-Centric Short Films
BMW’s 'Relax. We Care.' Campaign Turns Chaos into a Cinematic Ride
In-Car Conversation Cards
Kelley Blue Book's "Car-fessional" Cards Inspire Family Connection
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Cinematic Music Experiences
Candlelight Hosts a Tribute to Hans Zimmer's Film Scores
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
In-Car Gaming Systems
Volkswagen Will Feature AirConsole's Video Games in its Vehicles
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Boundless Art Exhibitions
The Frameless Experience Showcases Iconic Art Beyond Reality
Emotive Cinematic Experiences
Movies Of Mood Selects Films Based on Your Current Feelings
Dynamic Australian Automobile Platforms
Toyota's 'Toyota Go' Program Enhances Customer Engagement
In-Vehicle Karaoke Features
Stingray Group Inc. Improves In-Vehicle Entertainment
Transformative Storytelling Experiences
ExperienceCraft Turns Content Into Interactive Experiences
Cinematic Exploration Tools
Cinema Roadmap Offers Interactive Maps for Film Enthusiasts
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Empowering Trader-Focused Campaigns
Vantage Markets Debuts New Phase of Reborn a Trader
Decentralized Ad Platforms
City 17 Turns Everyday Screens Into Revenue-Generating Ad Displays
Live Board Game Productions
Dungeons & Dragons The Twenty-Sided Tavern is Theatrically Interactive