Land Rover Challenges Directors to Create a Story Using Embedded Car Cameras
Laura McQuarrie — July 18, 2015 — Autos
References: youtube & digitalbuzzblog
For its 5 x 5 Film Project, Land Rover challenged five emerging directors to tell a story only through the eyes of a vehicle's car camera and its surround system. The project involved setting up five cameras in various locations within a car's body, so that a story could be told from multiple perspectives. Stories included daring chases and otherworldly missions, truly making it seem as though the car could conquer it all.
To really make the captured stories special, Land Rover arranged for the five stories to be shown at the Sundance Film Festival.
Now that there is such an emphasis for people to document their lives, it's interesting to consider the roles cars could play as the videographers of our lives.
To really make the captured stories special, Land Rover arranged for the five stories to be shown at the Sundance Film Festival.
Now that there is such an emphasis for people to document their lives, it's interesting to consider the roles cars could play as the videographers of our lives.
Trend Themes
1. Vehicle Camera Storytelling - Using a vehicle's embedded camera technology to enhance immersive storytelling experiences for film, advertising, and tourism industries.
2. Multi-perspective Storytelling - Exploring the potential of placing multiple cameras in unconventional places for more exciting and engaging storytelling experiences in entertainment and advertising.
3. Immersive Brand Campaigns - Using immersive storytelling techniques that create unique, memorable experiences for customers that increase possible sales and customer loyalty.
Industry Implications
1. Film and Entertainment - Using multi-perspective storytelling techniques in feature films, music videos, and commercials to create immersive, memorable experiences for audiences.
2. Advertising and Marketing - Incorporating immersive storytelling techniques using vehicle camera technology for more engaging and memorable brand campaigns.
3. Tourism - Offering immersive storytelling experiences using vehicle camera technology to showcase popular tourist destinations and attractions.
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