This Smart Car Ad Shows How Easy the Car Fits into Any Parking Space
Laura McQuarrie — October 18, 2014 — Autos
References: smart & creativecriminals
There are tons of car brands that love to take advantage of advertising on the big screen of a cinema, but this Smart car ad goes against the grain. Rather than demonstrating a big image, this creative car ad goes for big thinking instead and actually reduces the size of the theater screen.
In the theater, movie-goers get to watch as the screen shrinks down to the actual size of a real Smart car. From there, a visual on-screen demonstrates just how easy it is for the compact city car to park just about anywhere. Even though parking is not one of the most glamorous points of buying a car, size is this car's main selling feature and this is a refreshing change from constantly seeing close-ups of headlights, hi-tech dashboards and cars on picturesque speeding roads around the world.
In the theater, movie-goers get to watch as the screen shrinks down to the actual size of a real Smart car. From there, a visual on-screen demonstrates just how easy it is for the compact city car to park just about anywhere. Even though parking is not one of the most glamorous points of buying a car, size is this car's main selling feature and this is a refreshing change from constantly seeing close-ups of headlights, hi-tech dashboards and cars on picturesque speeding roads around the world.
Trend Themes
1. Micro-sized Advertisements - Innovative ads that creatively use micro-sized screens to showcase their products or services.
2. Compact Car Marketing - Brands can focus their marketing efforts on the selling point of compact cars by showcasing their ability to fit into smaller parking spaces or maneuver through crowded city streets.
3. Theater-based Advertising - Using the unique theater experience to create memorable advertisements that capture the attention of movie-goers.
Industry Implications
1. Automotive Industry - Brands can take advantage of this approach to showcase the unique abilities of their small vehicles and attract city-dwelling consumers looking for compact vehicles.
2. Movie Theater Industry - Movie theaters can partner with advertisers to create unique visual experiences that capture the attention of audiences and increase revenue streams.
3. Advertising Industry - Agencies can brainstorm innovative ways to create interactive and immersive ads that stand out in this highly competitive market.
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