The Big Game Trailer by Toyota Features The Muppets in Trouble
Laura McQuarrie — January 25, 2014 — Autos
Toyota’s big game trailer for this year’s Super Bowl stirs up some suspense before Super Bowl Sunday in just about a week. It stars Terry Crews on a drive through the desert, which makes for a dramatic set up when he pulls up to a vehicle stranded on the side of the road. He calls to ask if anybody needs help and the tone of the teaser changes from a suspenseful to a lighthearted one — a Muppet quickly climbs into Crews' car and starts playing with the handle inside the vehicle.
As well as serving as a way to promote its 2014 Highlander, the Saatchi & Saatchi ad for Toyota simultaneously gives a boost to the upcoming ‘Muppets Most Wanted’ Disney film.
As well as serving as a way to promote its 2014 Highlander, the Saatchi & Saatchi ad for Toyota simultaneously gives a boost to the upcoming ‘Muppets Most Wanted’ Disney film.
Trend Themes
1. Interactive Commercials - Create commercials with interactive elements that make the viewer feel like part of the story.
2. Cross-promotion Campaigns - Explore possibilities for promoting multiple products or brands in a single campaign.
3. Celebrity Endorsements - Collaborate with well-known figures to increase brand recognition and appeal.
Industry Implications
1. Automotive - Develop cross-promotion campaigns with media companies to reach wide audiences and drive sales.
2. Entertainment - Use celebrity endorsements and integrated ads to cross-promote films and other media products.
3. Marketing and Advertising - Innovate interactive elements for commercials to make them more engaging for consumers.
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