These collaborative beauty innovations range from celebrity-backed skincare to co-branded sci-fi scents -- like Keep Me Cosmetics' limited edition range of Star Wars-inspired perfumes.
When looking at unexpected skincare collaborations, standouts include The Face Shop's many pop culture-themed offerings including a range that pays homage to famous cartoon family The Simpsons. In addition to The Face Shop x The Simpsons collection, other notable examples include Byredo's unexpected partnership with Swedish design retailer IKEA. The fragrance brand's unique venture takes its signature product to new heights by exploring the "scent of a retailer."
Other examples to note include a Smashbox and Nicol Concilio partnership which resulted in a new packaging design for the makeup brand's iconic Photo Finish Primer Water. The cult product is a favorite among beauty bloggers including Concilio whose is best known for her beauty and lifestyle content on YouTube.
30 Collaborative Beauty Innovations
29
Singer-Branded Red Lipsticks
Sia and MAC Collaborated to Come Up with a Warm-Toned Lip Color
28
Millennial Model Makeup Kits
Gigi x Maybelline Introduces the All-in-One 'Jetsetter' Palette
27
Accessorized Cushion Compacts
THE FACE SHOP is Helping Consumers Dress Up Its Hoodie Ryan Cosmetic
26
Superhero Cosmetics Collections
The Face Shop X Marvel Avengers Cosmetics Collection is Extensive
25
Hummingbird-Supporting Makeup
The New Wet n Wild Line Raises Money for Climate-endangered Species
24
Cartoon Family-Inspired Skincare
The Face Shop Launched a Collection That Features the Simpsons
23
Rock Music-Inspired Cosmetics
MAC and Jade Jagger Created a Rock and Roll-Inspired Collection
22
Phosphorescent Hair Color
'Pixie Lott Paint' Has Unveiled Its New Glow-In-The-Dark Hair Dye
21
Disney-Themed Hand Creams
The 'Beauty and the Beast Rose Hand Cream' is Infused with Shea Butter
20
Exploratory Retailer Scents
The Byredo IKEA Collaboration Will Explore the Scent of the Retailer
19
Crowdsourced Skincare Solutions
Johnson & Johnson's QuickFire Challenge Addresses Skin Health
18
Co-Branded Spring Cosmetic Collections
3CE and Maison Kitsuné Have Partnered for a Second Launch
17
Gen Z-Targeted Makeup Lines
Shiseido's 'Posme' Was Made in Collaboration with High School Girls
16
Collaborative Cartoon-inspired Cosmetics
Sugarpill Cosmetics Partnered with Little Twin Stars
15
Expanded Celebrity Skincare Lines
Madonna's MDNA Collection Will Soon Be Available in the USA
14
Festival-Themed Cosmetic Collections
Too Faced and RaeLynn Partnered for a Shimmering Makeup Line
13
Rainbow Unicorn-Branded Palettes
BH Cosmetics Launched the '13 Color Shadow & Highlighter Palette'
12
Inclusive Drugstore Makeup
'Maybelline X Shayla' Aims to Make Mainstream Makeup More Inclusive
11
Crayon-Inspired Nail Polish
The Sally Hansen & Crayola Collaboration Revitalizes Favorite Shades
10
Designer Makeup Collaborations
NARS Teamed Up with Haute Couture Designer Erdem Moralioglu
9
Hybrid Nail Polish Products
Fiabila's New Nail Polish is Long-Lasting, Shiny and Easily Removed
8
Collaboration Publication Colognes
The Comme des Garçons x Monocle Colognes are Made in France
7
High-Shine Cosmetic Collections
Laura Geller Recently Launched the 'Alannized Illuminating Kit'
6
Cartoon Cat Cosmetic Lines
This Mini Hello Kitty Capsule Collection Features Two Minimal Products
5
Collectible Sci-Fi Fragrances
Keep Me Cosmetics Created Limited-Edition Star Wars Perfumes
4
Latina Blogger Cosmetics
Mexican Beauty Blogger 'iluvsarahii' Launched a Makeup Set with ColorPop
3
Disney-Branded K-Beauty Collections
LAPCOS and Disney's Collaborative Line is Available in the US
2
Artistic Water-Based Primers
Smashbox Collaborated with Nicol Concilio For Its Photo Finish Primer
1
Co-Branded Setting Mists
Supergoop and MILLY Launched a Limited-Edition Setting Mist
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Sci-Fi Cartoon Cosmetics
The Rick and Morty x SHEGLAM Collab Shares Quirky Makeup
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
Ultra-Cushiony Lip Balms
Star Balm's Hydrating Formula Pairs Fun Flavors with Vibrant Packaging
Collaborative Limited-Edition Holiday Collections
Aveda & Altuzarra Partner for an Exciting Launch
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Playful Plush Skin Products
Tonymoly Collaborates with Squishmallows to Delight Gen Z Consumers
Botanical Lab Beauty Stores
L’OCCITANE Launched a Multi-Sensory Store Featuring Five Zones
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Witchy Body Care Collabs
The Wicked X Lush Collection Shares Themed Designs from the Land of Oz
Collaborative Rom-Com Drama Scents
Bath & Body Works Unveiled an Emily in Paris Holiday Collection
Nature-Inspired Home-Cleaning Products
Grove Co. Collaborates with The Nature Conservancy
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Vampire Slayer Makeup Collections
Vampyre Cosmetics’ Buffy the Vampire Collab is Uniquely Eerie
Multifaceted Personal Fragrances
This H&M Beauty Fragrance Collection Builds a Scent Wardrobe
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
K-Pop-Backed Cosmetic Lines
NACIFIC Launches a New Line Inspired by the K-Pop Group ATEEZ
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Collaboration Sci-Fi Tech Accessories
The Star Wars x CASETiFY Collection is Celebratory
LEGO-Style Skincare Designs
Humanrace's LEGO Skincare Set Offers Playful Aesthetics
Beauty Bodycare Partnerships
Sephora Has Teamed with the Brazilian Bodycare Brand Sol De Janeiro
Sunscreen Packaging Solutions
TerraCycle Partners With Leading Skincare Brands for Packaging
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
In-Game Beauty Experiences
e.l.f. Beauty and Roblox Partnered for a Virtual Kiosk
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Dynamic Sci-Fi Fashion Collabs
Fendi and MAD Architects Join Forces on a Futuristic Capsule
Teen-Targeted Skincare Products
InstaNatural Besties Offers Fun Ways for Teens to Enjoy Skincare
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Streetwear-Inspired Beauty Collections
dearcloud™ Collaborates with Supreme® and Paul Frank®
Affordable Dermatologist-Developed Products
HH Science™ Launched an Affordable Skincare Line
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Prestigious Lifestyle Products
Officine Universelle Buly 1803 Expands Its Lifestyle Offerings
Self-Accepting Skincare Systems
Sonsie Skin Offers a Simple, Stress-Free Approach to Beauty
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Medical Aesthetic Skincare
SkinBetter Science Shares Cutting-Edge Proprietary Tech
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Exclusive Energizing Amenities Collabs
Grown Alchemist Joins Equinox with Exclusive Partnership
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Neurocosmetic Skincare Trios
I.D. Swiss Botanicals' Happy Skin Routine Uses a CBD Beauty Complex
Series-Inspired Cosmetic Collabs
Fenty Beauty x Arcane Gleans from a Hit Netflix Series
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Luxury On-The-Go Skincare Lines
evolvetogether Launched the Convenience-Focused On-The-Go Edit
Frightful Bodycare Collections
Beetlejuice Beetlejuice x Lush Shares Spooky Sensorial Care Staples
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Movie-Musical Skincare Collabs
The Wicked x Beekman 1802 Collection Celebrates Duality
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Sleepover-Themed Skincare Initiatives
Astrid Debuts the Exciting #AstridSleepover Campaign
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
Sustainably Luxe Face Oils
Nakie Coquette Offers Retro-Inspired Beauty Products
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Microbiome-Friendly Skincare Collections
Manasi 7's MicrobioSkin Line Reinforces the Skin Barrier
Holiday Beauty Advent Calendars
HH Science™'s Special Holiday Box Features 12 Products
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Space-Age Personal Care
Naples Soap Company is Launching Personal Care with Tech Developed by NASA
Cozy Cartoon-Themed Collaborations
Pleasing Launches a Whimsical Collaboration Inspired by Disney
Branded Smoothie Collabs
Greenhouse Juice and Biossance Merge Health and Beauty
Entertainment-Driven Beauty Marketing
Skincalories Creates a Unique and Musical Brand Experience
Collaboration Cosmetic Video Games
The Revlon x Redecor Fire & Ice Campaign is Interactive
Swiss Luxury Skincare Sets
CELLCOSMET Boasts Thee Luxurious Skincare Sets This Holiday Season
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Fragrance-Focused Cleaning Products
These Fabulosa Seasonal Collections Have Captivating Scents
Cartoon-Based Lifestyle Bundles
The Hello Kitty x Kitsch Collab Features Styling Essentials
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Collaborative Cosmetic Concept Shops
Hourglass and Barneys New York Partnered for a Concept Store
Holiday Movie Makeup Collections
The NYX Professional Makeup Home Alone Collection is Expansive
Sustainable Beauty Expansions
Givaudan Has Completed the Acquisition of B.Kolormakeup & Skincare
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Celebratory Cosmetic Collections
The Pixi 25 Years of Glow Collection is Arriving Now
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Celebrity Derm Skincare Partnerships
This Neutrogena Dermatologist Partnership is Multi-Year
Astrology-Aligned Cosmetics
Star Signs Inspired the Maya Jama x Rimmel Collaboration
Sustainable Gold-Infused Skincare
Goldie Lux Skin Spotlights Colloidal 24k Gold
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Fashion-Forward Beauty Collabs
Smashbox X Ilka Unveil a Dazzling Beauty-Fashion Collaboration
Proactive Modern Skincare Lines
Mimosa Lane Enters the Beauty Market, Focusing on Sun Protection
Mythological Beauty Collections
Greek Mythology Inspired the Goddess Collection by Nobody's Child
Charitable Beauty Product Boxes
The Look Good Feel Better x The Perfume Shop Beauty Box is Limited
Sci-Fi Skincare Vessels
SpoiledChild x Jeremy Scott Launched a Rocket-Shaped Collectible
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Korean-American Beauty Expansions
K-Beauty Skincare Brand Then I Met You Debuts in Asian Market
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Limited-Time Branded Beauty Collaborations
Townhouse Joins Forces with Kate Somerville
Modern Regency Bodycare
Netflix & Bath & Body Works Created a Bridgerton-Themed Personal Care Line
Stackable Skincare Treatments
Dr. Few Skincare Shares Clean, MD-Formulated Skincare
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Skincare-Inspired Fashion Bundles
Christian Siriano x Olay Created Cozy Items Inspired by a Serum
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Exclusive Beauty Retail Partnerships
Kroger and MCoBeauty Partnered to Expand Beauty Offerings
Sci-Fi Fragrance Collections
The Hotel Collection Star Wars Range Marks May the Fourth
Accessible Nourishing Skincare
ELLA by Best Skincare Shares Results-Driven Solutions for Women
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Same-Day Beauty Deliveries
Sally Beauty and Instacart Expanded Their Partnership with New Offers
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Cosmically Inspired Haircare
Super Nova Hair Care Shares Stellar Treatments and Styling Essentials
Expansive Luxury Fragrances
Celine Expands its Line of Perfumed Bath and Body Products
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Co-Created Beauty Glosses
Convié Creates Community-Focused Beauty Innovations
Dermatology-Promoting Collaborations
L’oréal and ILDS Partner Up to Take on an In-Depth Study
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Lipid-Powered Eye Mask Partnerships
Epicutis® Teams Up with the Four Seasons Hotel Toronto Spa
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
Sensitive Skincare Pop-Ups
The Outset Sensitive Skin Clinic Pop-Up Shares Ultra-Gentle Skincare
Playful Beauty Runway Collaborations
Kaja Beauty and LoveShackFancy Debuted Spring 2025 Collection
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Hydrating Private Label Skincare
Credo Skincare Includes Two Cleansers and Four Moisturizers
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Retail-Exclusive Skincare Ranges
Skin + Me is Debuting an Exclusive Line at John Lewis and Boots
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Singer-Made Skincare Partnerships
Alicia Keys' Keys Soulcare Has Partnered Exclusively with Amazon
Sensitive Skin-Targeted Beauty Ranges
Dermablend Professional Has Introduced a New Skincare Range
Skincare Mountain Resort Partnership
Kiehl's and Jackson Hole Mountain Resort are Collaborating
Celebrity-Collaborative Hair Care
Rossano Ferretti is Launching a New Hair Line with Kiko Milano
Exclusive Sci-Fi Scents
Hotel Collection Releases New Star Wars Fragrances
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products