The Comme des Garçons x Monocle Colognes are Made in France
Michael Hemsworth — January 12, 2018 — Fashion
The Comme des Garçons x Monocle Colognes have been created as a new collaboration cosmetic product that will provide men and women alike with a scent that brings to mind various international locations.
The fragrances were crafted exclusively for Monocle by Antoine Maisondieu, perfumer at Comme des Garçons, who created three in total that are all inspired by memories from the publication's content. This includes a chilly morning in Kyoto, Japan, smells of Batroun, Lebanon and Japanese cedar.
Each of the Comme des Garçons x Monocle Colognes are crafted in France and identify the publication's shift into the lifestyle product market as consumers seek out ways to incorporate their favorite brands into their daily routine. The fragrances are all available directly from Monocle at a cost of $120 each.
The fragrances were crafted exclusively for Monocle by Antoine Maisondieu, perfumer at Comme des Garçons, who created three in total that are all inspired by memories from the publication's content. This includes a chilly morning in Kyoto, Japan, smells of Batroun, Lebanon and Japanese cedar.
Each of the Comme des Garçons x Monocle Colognes are crafted in France and identify the publication's shift into the lifestyle product market as consumers seek out ways to incorporate their favorite brands into their daily routine. The fragrances are all available directly from Monocle at a cost of $120 each.
Trend Themes
1. Collaboration Cosmetic Products - The Comme des Garçons x Monocle Colognes highlight the trend of collaboration between cosmetic and lifestyle brands, creating disruptive innovation opportunities in the market.
2. Scent-based Personalization - The creation of fragrances inspired by specific locations reflects the trend of personalization in the cosmetic industry, opening up possibilities for personalized scents based on individual memories and preferences.
3. Brand Extension Into Lifestyle Products - Monocle's entry into the lifestyle product market through the Comme des Garçons collaboration highlights the trend of brands expanding their offerings and exploring new industries for growth opportunities.
Industry Implications
1. Cosmetics - The Comme des Garçons x Monocle Colognes provide an example of how the cosmetic industry can collaborate with other brands to create unique and marketable products.
2. Publishing - Monocle's venture into lifestyle products demonstrates how the publishing industry can leverage its brand and content to enter new markets and diversify revenue streams.
3. Fragrance - The creation of location-inspired fragrances presents opportunities for innovation and differentiation within the fragrance industry, enticing consumers with unique olfactory experiences.
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