The Sally Hansen & Crayola Collaboration Revitalizes Favorite Shades
Mary Van Puymbroeck — June 23, 2017 — Fashion
References: popsugar & refinery29
For nostalgic adults, Crayola and Sally Hansen have teamed up to launch a collection of crayon-inspired nail polishes.
The collection features 12 of Crayola's most iconic shades and includes fan favorites like 'Razzmataz' and 'Dandelion.' Each bottle is topped with Crayola's famous squiggly design to make the polish look even more like a crayon. Sally Hansen's creamy '3-in-1' formula dries to a glossy finish in one minute so excited fans don't have to wait long to admire their pretty tips.
Millennial consumers who grew up entertaining themselves with the iconic crayons will love the nostalgia behind this collection. This crayon-inspired nail polish collaboration is a great way for Crayola to extend its scope beyond play-based products and capitalize on a demographic that already has strong sentimental ties to the brand.
The collection features 12 of Crayola's most iconic shades and includes fan favorites like 'Razzmataz' and 'Dandelion.' Each bottle is topped with Crayola's famous squiggly design to make the polish look even more like a crayon. Sally Hansen's creamy '3-in-1' formula dries to a glossy finish in one minute so excited fans don't have to wait long to admire their pretty tips.
Millennial consumers who grew up entertaining themselves with the iconic crayons will love the nostalgia behind this collection. This crayon-inspired nail polish collaboration is a great way for Crayola to extend its scope beyond play-based products and capitalize on a demographic that already has strong sentimental ties to the brand.
Trend Themes
1. Nostalgic Collaborations - The collaboration between Crayola and Sally Hansen demonstrates the trend of partnering with iconic brands to evoke nostalgia and appeal to consumers' emotional connections.
2. Interactive Beauty Products - The crayon-inspired nail polish collection taps into the trend of creating interactive and playful beauty products that provide a unique and engaging consumer experience.
3. Multi-functional Formulas - Sally Hansen's '3-in-1' formula showcases the trend of developing products that offer multiple benefits, saving time for consumers and providing added value.
Industry Implications
1. Beauty and Cosmetics - The collaboration between Crayola and Sally Hansen highlights opportunities for innovative and nostalgic beauty products that can captivate millennial consumers.
2. Toy and Entertainment - Crayola's expansion into the beauty industry signifies a disruptive opportunity for toy companies to explore new product categories and reach a different demographic.
3. Consumer Goods and Accessories - The crayon-inspired nail polish collection presents an opportunity for brands to create unique and playful accessories that evoke nostalgia and tap into consumers' emotional connections.
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