These climate-conscious marketing examples range from eco culture magazines to celebrity-backed climate change PSAs. With climate change conversations at the forefront of politics, brands are taking notice with traditional commercials, in-game ads and social media initiatives that boast a sustainable message.
While examples like Atmos -- a biannual magazine exploring topics like art, design and fashion through a climate-focused lens -- take traditional print media to new heights, others like Extinction Rebellion's posters bring attention to environmental and animal welfare issues through vivid, street art graphics.
Other climate-conscious marketing examples include World Wildlife Fund's #TooLaterGram social media campaign that partners with influencers to show viewers what would happen to travel photos with the planet's depleting environment, along with Tesco's Unforgettable Bag program which rewards sustainable customers.
16 Examples of Climate-Conscious Marketing
16
Eco-Friendly Parcel Delivery Campaigns
Sendle Released Limited-Edition Climate Awareness Stickers
15
Arty Climate Change Posters
Extinction Rebellion's Bold Posters Capture Attention Through Art
14
Deceiving Environmental Campaigns
The World Wildlife Fund launched #TooLaterGram
13
Climate-Conscious Culture Magazines
Atmos Examines the Intersection of Fashion and Climate Change
12
Charitable Running Collaborations
adidas and Parley Take Action to Protect our Oceans
11
Incentivized Reusable Bags
Tesco's Unforgettable Bag Rewards Conscious Consumers with Discounts
10
Immersive Amazon Rainforest Apps
Time Has Created a Mixed Reality App Putting Users in the Amazon
9
Natural Climate Solution Campaigns
Greta Thunberg & The Guardian Launched the #NatureNow Campaign
8
Heat-Mapped Awareness Campaigns
WWF France's Arctic Snap Map Hotspot Highlighted Global Warming
7
Recycled Content Advertisements
Everybody.World's Trash Tee Ad Uses "Recycled" Audio and Video
6
Celebrity-Led Climate Change PSAs
This George Clooney PSA Approaches a Sensitive Topic with Humor
5
Science-Focused Youth Programming
The Brain Scoop YouTube Channel Centers Around Natural History
4
Supply Chain-Focused Films
'REBBL With a Cause' Spotlights the Importance of Ethical Sourcing
3
Living Seawall Projects
Volvo is Supporting Ocean Conservation by Recreating a Natural Environment
2
Conservation Gaming Campaigns
Minecraft's Update Aquatic Helps Players Support Real Oceans
1
Humorous Electric-Forward Car Campaigns
Veloz Taps Arnold Schwarzenegger for an Eco-Friendly Ad
Related Ideas
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Nature-Inspired Home-Cleaning Products
Grove Co. Collaborates with The Nature Conservancy
AI Post-Apocalyptic Cities
Top10Casinos Explores the Future, Inspired by the Dune Universe
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Recycling-Focused Store Concepts
COS Adopts Recycled Materials to Enhance its New Store Locations
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Eco-Conscious Coffee Programs
Costa Coffee's Club Loyalty Scheme Rewards Eco-Minded Customers
Environmental Cost Receipts
ASKET's Impact Receipts Measure Water Usage, CO2 Emissions & More
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Eco-Conscious Luxury Collections
Stella McCartney Introduced the Limited-Edition SOS Collection
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Plastic Intervention Programs
Cleancult's Program Helps Households Make Sustainable Changes
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Eco-Conscious Puzzle Games
Joe Jonas, Kwalee and PlanetPlay Promote Text Express: Word Adventure
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Transparent Climate Classrooms
Forma Transforms a Century-old Glasshouse in Copenhagen
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Mindful Eco-Friendly Banks
Climate First Bank is Ready to Expand Nationwide
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Dairy-Free Ice Cream Trucks
Oatly Crashed an Ice Cream Event with a "Dairy Deprogramming Zone"
Climate Crisis Awareness Exhibitions
Kinetic Singapore Unveils the School of Tomorrow Exhibition
Retailer Sustainability Milestones
Staples Canada is Exceeding Sustainability Goals Ahead of 2025
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Reimagined Sustainable Menswear
22Ahead Has Relaunched Its Eco-Friendly Menswear With New Benefits
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Satirical Eco Soaps
Greenwash Soap Parodies Claims Made by So-Called Green Brands
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Sustainable Music Festival Campaigns
Decathlon's No Tent Left Behind is Environmentally Conscious
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Eco-Minded Malaysian Markets
ECO-SHOP Opens its Doors to Sustainability-Focused Malaysian Shoppers
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Curated Eco-Friendly Marketplaces
Me Mother Earth Boasts Eco Products for Various Purposes
Immersive Climate Crisis Games
DOMINO: The Little One Brings Awareness to Climate Change
Forest-Friendly Fashion Partnerships
GANNI and Canopy Join Forces to Enhance Sustainability
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Emissions-Minded Food Campaigns
This Meatless Farm Campaign Boasts Reduced Emissions
Naturally Inspired Tourism Campaigns
The Slovenian Tourist Board Launches a New Campaign
Outdoor Ecosystem Campaigns
Kodiak x Vital Ground Foundation Present the 'Keep It Wild' Campaign
Updated Sustainable API Features
Google Adds New Features to its Ingenious Project Sunroof
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Eco-Conscious Production Facilities
Soorty Enterprises Achieves SBTi Validation for Its Eco Goals
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Eco-Minded Denim Capsules
Bayeas Launches a New Climate-Conscious Denim Collection
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Carbon-Conscious Oat Beverages
These Vegan Beverages for Kids Label Their Carbon Footprint
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Artful Climate-Themed Installations
Michael Pinsky & Studio Bark Unveil the Making a Stand Design
Water-Saving Textile Printers
TRUE BLUE TEXTILE Highlights Kyocera's FOREARTH Printer
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Climate-Conscious Investing Platforms
Climatize Helps Consumers Invest in Green Initiatives
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Eco-Minded Leather Variants
Tata International's New Eco-Friendly Leather Hopes to Spark Change
Sustainable Warm Parka Designs
Patagonia Presents a Look at the Eco-Friendly Stormshadow Parka
Climate Change Betting Apps
Climate Bet Lets Users Wager Points on Future Climate Predictions
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Circular Non-Shrink Apparel
John Lewis is Unveiling a 20-Piece Eco-Friendly Clothing Capsule
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Sustainably Minded Candle Brands
Planted Aims to Minimize Its Environmental Footprint
Eco-Friendly Timepiece Stores
Heinemann Oceania Unveils Two Sustainable Concept Stores
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Sustainable DMO-Focused Initiatives
Expedia Group Debuts Two Innovative Programs for DMOs
Gamified Sustainability Platforms
The Carbon Games is an App that Makes Sustainability Competitive
Climate-Friendly Premium Bedding
Pact Sustainable Luxury Bedding is Made with Organic Cotton
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Honeycomb Paper Mailers
Ranpak Unveils a New Curbside-Recyclable Eco-Friendly Climaliner Plus
Plant-Based Retail Platforms
Earth Pass Connects Eco Consumers and Vegan Brands
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Climate-Conscious Wine Campaigns
California Wines Celebrates Its 13th Annual Down to Earth Month
Sustainable Indie Album Releases
Coldplay Commits to a Sustainable Album Release for 'Moon Music'
Climate-Awareness Soft Art Sculptures
GREEN GRADS Features Roberta Schreyer's Dreamstones
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Sustainability-Focused Guitar Lines
C. F. Martin & Co.® Boasts Sustainable Guitars & Initiatives
Eco-Conscious Web Browsers
Ecosia Has Launched an Eco-Friendly Internet Browser for Clean Energy
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Tree-Planting T-Shirt Lines
Pinko and Treedom Debut Another Green Capsule with Watercolor Printing
Luxury Hotel ESG Commitments
Accor is Increasing its Sustainability Efforts and Elevating Comfort
Sustainably Sourced Wheat Flours
King Arthur Releases the 'Climate Blend' Eco-Conscious Flour
Eco-Conscious Workshop Experiences
Six Senses Vana Celebrates Environment Day with its Earth Lab
Eco-Focused Esports Initiatives
GameSquare and Mastercard Tackle Deforestation with a New Game
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Sustainable Clothing Collection Collaboartions
Craghoppers and the National Trust Join Forces
Empowering Trader-Focused Campaigns
Vantage Markets Debuts New Phase of Reborn a Trader
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Greenhouse Gas-Reducing Video Tools
IMPACT+ Has Debuted the Creative Optimizer Self-Service Tool
GHG-Reducing Hotels
Choice Hotels is Committed to Reducing its Eco Footprint through Various Means
Climate-Friendly Beef Burgers
Schweid & Sons Taps Tyson Foods for the New Climate-Friendly Beef
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Sustainable Public Festivals
Ontario's 'Cloud 9 Festival' Promotes Eco-Friendly Futures