Veloz Taps Arnold Schwarzenegger for an Eco-Friendly Ad
References: youtube & designtaxi
Arnold Schwarzenegger stars in this humorous car campaign by electric vehicle organization Veloz.
The ad has a cause and that is to bring more eco-conscious modes of transportation to the state of California and others. For one, it attempts to sway consumers to opt in for an electric car when purchasing a vehicle because it is better both for the environment and their health. Secondly, the car campaign is also intended to capture the attention of automakers and entice them to produce more affordable options for their customer base.
Veloz' sustainability-focused car campaign is part of the coalition's 'Kicking Gas' and 'Electric for All' initiative. The fact that it initiated Arnold Schwarzenegger for this tongue-in-cheek ad is surely a sign of how humor can be used to talk about serious topics.
The ad has a cause and that is to bring more eco-conscious modes of transportation to the state of California and others. For one, it attempts to sway consumers to opt in for an electric car when purchasing a vehicle because it is better both for the environment and their health. Secondly, the car campaign is also intended to capture the attention of automakers and entice them to produce more affordable options for their customer base.
Veloz' sustainability-focused car campaign is part of the coalition's 'Kicking Gas' and 'Electric for All' initiative. The fact that it initiated Arnold Schwarzenegger for this tongue-in-cheek ad is surely a sign of how humor can be used to talk about serious topics.
Trend Themes
1. Eco-conscious Transportation - Opportunities for disruptive innovation in developing and marketing electric vehicles and other eco-friendly modes of transportation.
2. Affordable Electric Options - Opportunities to disrupt the automotive industry by producing more affordable electric vehicles for a wider customer base.
3. Humor in Sustainability Campaigns - Opportunities to use humor as a powerful tool in communicating important sustainability messages.
Industry Implications
1. Automotive - Opportunities for automakers to respond to consumer demand for more eco-friendly and affordable electric vehicles.
2. Advertising - Opportunities for advertising agencies to create engaging and humorous campaigns that promote sustainable practices and products.
3. Energy - Opportunities for the energy industry to invest in and support the growth of eco-friendly transportation and clean energy solutions.
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