Tesco's Unforgettable Bag Rewards Conscious Consumers with Discounts
Laura McQuarrie — April 11, 2018 — Eco
Many consumers know that it is beneficial to the environment to swap a single-use plastic bag for a reusable one and to support people for putting the simple act into practice, Tesco created 'The Unforgettable Bag.'
While opting to shop with a reusable bag leaves conscious consumers with a sense that they are doing their part for the environment, Tesco set up a way to incentivize even more shoppers to make the switch to eco-friendly shopping practices. The Unforgettable Bag boasts a design that represents an at-risk ocean animal, as well as a barcode that can be scanned for a discount at the checkout counter.
As there are more than a trillion plastic bags produced every year, this simple initiative has the potential to prevent turtles, fish, whales and other creates from being impacted by the damages of ocean plastic.
While opting to shop with a reusable bag leaves conscious consumers with a sense that they are doing their part for the environment, Tesco set up a way to incentivize even more shoppers to make the switch to eco-friendly shopping practices. The Unforgettable Bag boasts a design that represents an at-risk ocean animal, as well as a barcode that can be scanned for a discount at the checkout counter.
As there are more than a trillion plastic bags produced every year, this simple initiative has the potential to prevent turtles, fish, whales and other creates from being impacted by the damages of ocean plastic.
Trend Themes
1. Incentivized Reusable Bags - Incentivizing consumers to switch to environmentally friendly shopping practices through rewards and discounts.
2. Eco-friendly Packaging - Providing alternatives to single-use plastic packaging such as biodegradable or compostable packaging.
3. Sustainable Consumerism - Encouraging consumers to shop more sustainably and make eco-friendly choices through education and awareness campaigns.
Industry Implications
1. Retail - The retail industry can capitalize on incentivizing eco-friendly shopping practices, offering eco-friendly packaging, and promoting sustainable consumerism through educational campaigns.
2. Packaging - The packaging industry can innovate by providing biodegradable and compostable packaging alternatives that are just as effective as traditional plastic packaging.
3. Marketing - The marketing industry can capitalize on sustainable consumerism by creating campaigns that inspire consumers to make eco-friendly choices and shop more sustainably.
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